Eliana Miranda Email and Phone Number

As Digital Media Manager at Marcia Morais, I was responsible for digital marketing and managing the brand's communication strategies on social media, email marketing, and online advertising campaigns. My main responsibilities included:Developing and executing digital marketing campaigns to increase brand reach, engagement, and sales conversion.Creating content for the brand's social media platforms, including posts, stories, videos, and other graphic pieces, using graphic design and video editing tools.Monitoring and analyzing the results of digital marketing campaigns, including the use of analytics tools to measure performance, identify improvement opportunities, and adjust strategies as needed.Managing partnerships with influencers and bloggers, including partner selection, briefing creation, post tracking, and results analysis.Coordinating product launches, including the creation of pre-launch and launch campaigns, and coordination with design, production, and logistics teams to ensure product availability on launch dates.Participating in fashion events and fairs, including planning and executing marketing actions to increase brand visibility and generate sales leads.During my time at the brand, I was able to significantly increase engagement on social media, especially engagement on stories focused on sales. In addition, I contributed to the development of a professional posture for the sales team online, increasing online sales and brand value perception. My experience as a media manager in a plus-size fashion brand allowed me to develop skills in communication, data analysis, and digital marketing, making me a versatile professional capable of leading marketing teams in different sectors and contexts.

Development of new communication and brand positioning in the market. Communication and design of social media and online and in-store shopping experience.

As an assistant stylist at the women's casual fashion brand Romaria, I had the opportunity to work in all stages of the product creation process, from trend research to art direction and campaigns. My main responsibilities included:Trend research in colors and materials for the brand's collections, through the analysis of fashion shows, trade fairs, and specialized publications. Using this information, I developed reports and presentations for the styling team.Direct contact with suppliers and production, ensuring the quality of materials and pieces produced. I worked closely with the production team to ensure that technical specifications were followed, as well as making frequent visits to suppliers to ensure that brand standards were met.Technical product development, creating detailed technical sheets for each piece, specifying materials, dimensions, finishes, and other important details to ensure the quality of the final product.Art direction and campaigns, actively participating in the development of ideas and concepts for the brand's advertising campaigns, and working together with the marketing department in the production of advertising materials, such as photos and videos for social media and advertising campaigns.With my performance in this position, I was able to contribute to the success of the brand, actively participating in the creation of collections that stood out in the market. My experience as an assistant stylist in a women's casual fashion brand allowed me to develop skills in trend research, technical product development, and art direction, as well as interpersonal skills in coordinating with production teams and suppliers. I am excited to apply these skills in a new opportunity and contribute to the success of a new brand.

Interior design and architecture office specialized in creating fashion retail environments. Internship as an assistant in creating spaces for user experience.