Mircea Teju Email & Phone Number

Bucharest, Romania

Bucharest, Romania

- Full ownership of country group (RO-BG-MD) in terms of digital strategy;- Overseeing campaigns' implementation from media agency (SEA, DV360, YT etc.) and part of a continuous "task force" of performance optimization;- Full local ownership of all digital assets (websites, campaigns' creatives, SEO efforts, best practices)- In charge with building and.

Bucharest, Romania

- Full ownership of most digital assets and the paid media channel through all consumer life stages, but with increased focus on generating MQLs and SQLs;- Continuously supported all brand activities both from local & global perspectives with permanent digital support (CMS Management, content, promos, CJs, A/B testing, experiments etc.)- Full ownership of.

Lausanne, Switzerland

- Part of a central team tasked with developing several digital marketing campaigns and testing them in different markets;- Launched paid media & DM campaigns in several markets, as "pilot" programs, in support of IQOS (Latin America, 3 EU countries);- Full ownership of creative strategy & implementation for a global partnership with Tinder, which went.

Bucharest, Romania

- Part of the initial RO team of launching IQOS, covering several aspects: from customer care to offline activities' deployment;- Developed several programs which accounted for the biggest chunk of users' acquisition;- Full control of all digital assets, from idea to implementation, by liaising with several team members for analytical decisions: website.

Lausanne, Switzerland

- Part of a central team developing the first global Consumer Engagement toolbox for IQOS, together with one of the biggest creative/media agencies in the world;- Developed a community-based program for IQOS, which was regarded as "Best Practice" and implemented in several countries afterwards (Switzerland, Italy, Romania, Spain etc.)- Part of a second.

Bucharest, Romania

- Led >250 field force members in weekly implementation of brands' offline mechanics, nation-wide;- Led the deployment strategy, manpower and quantification of all brands' activities;- Full ownership of budget both on brand side and deployment side, including "pay-for-performance" schemes;- Developed and implemented a one-of-a-kind project in Romania for.

Bucharest, Romania

- Launched the first ever mobile app for a tobacco brand in the EU, based on gamification;- Full ownership of content strategy;- Full Content Management;- Full ownership of offline activities' implementation, liaising with partner locations and interacting with users in real-time for completion of different tasks;- Full ownership of launch event;- Partly.

Bucharest, Romania

- 6 months intership followed by promotion to full-time jobINTERNSHIP- Enrich smoker's DB for one of the biggest tobacco brands;- Come up with new brand campaign ideas for one of the biggest tobacco brands;- Other logistical day-to-day tasks.FULL-TIME JOB- Tasked with launching the first-ever Brand Ambassador program for the biggest tobacco brand in the.

Constanta, Romania

- Content writing (English/Romanian);- Editorial content;- Live events coverage on website / live blogging;- Exclusive interviews with several global artists;- Reviews of shows, concerts, local and global events;- Live community management.

Masters' Of Communication And Advertising

Bachelor Of Commerce (B.Com.), Commerce, 9.75

Activities and Societies: Dormitories' Placement association. Involved in one student association, responsible with placing students from.