Mirela Avramova Email & Phone Number

Sofia, BG

• While my main focus is on Branding, Marketing and Project management, I also provide support with Research and Corporate Social Responsibility (CSR). Through consultations, workshops and materials development, I have.
• Brand building (architecture, vision, mission, values, positioning / differentiation / USP, identity, tone & voice, look & feel)
• Target audience definition
• Buyer personas ideation and description
• Consumer journey mapping
• Marketing strategy development and optimization

Italy

• Working consecutively in two different domains (Innovation & Brand) I have been involved in numerous projects for various international brands such as Vodafone, Coca-Cola, Daikin, Campari Group, and others. The main.
• Formulating research problem, goals, questions, tasks, hypotheses
• Developing / adapting methodologies
• Defining sample structure / quotas, type of tables / reports / analyses needed as well as internal execution instructions, project timeline and cost
• Designing and testing questionnaires
• Managing projects implementation including fieldwork monitoring

Sofia, Bulgaria

• Led and was responsible for the execution of the majority of the projects of the studio focused on branding, marketing, content creation, web & app development. My work consisted of:
• Briefs creation (branding, creative, website, etc.)
• Project assessments including phases and tasks definition; identification of stakeholders; scope, milestones and deliverables definition; feasibility analysis; etc.
• Offers development
• Time management, resource allocation, team and contractor’s coordination
• Communication with clients

Sofia, Bulgaria

• Besides guaranteeing that the brand looks, sounds and feels the same everywhere, simultaneously I assumed the role of a Project manager as well. Some of the tasks performed for this digital service (a platform for.
• Organized, led as well as participated in a series of creative brainstorming workshops which served as bases for crafting Dineout’s branding.
• Conducted in-depth consumer and user research based on which elaborated a detailed consumer journey.
• Developed a marketing strategy based on the company’s business goals encompassing SMART objectives, target audiences, channels with their main purpose, content types, KPIs, etc.
• Performed SEO analysis and initiated SEO optimization based on a comprehensive brief.
• Conceptualized and led from start to finish redesign of parts of the website, marketing materials and Dineout Gift cards.

• Responsible for the methodology design and planning, as well as the execution - assessment tool creation, questionnaire development and set-up, collection of data, analysis, reporting and presentation of results, of a.
• Market analysis and competitors' assessment
• Consumer research – attitudes, awareness, knowledge, preferences, purchase behavior
• Outline and recommendations for the development of Corporate Social Responsibility (CSR), Marketing and Communication strategiesBelow, you can find one of the outcomes of the project. Enjoy!

Sofia, Bulgaria

• As customer preferences guide our creativity, the deep understanding of the client needs is vital. The challenge in my everyday work was to translate these insights into product features and innovative products able to.
• Supported ideation of ATL and BTL activities, digital strategy conceptualization, product upgrades, design face-lifts, development of 17 new products and launches in 3 new markets of an established international brand.
• Performed market analysis based on which elaborated a detailed business plan and timing for the creation of an entirely new brand.
• Coordinated the work between Purchasing, R&D, Production and Sales departments, as well as all contractors.

Sofia, Bulgaria

With the strong belief that sustainable tourism is a great tool for developing local communities and making a positive contribution to destinations, this was both a challenging and constructive project. After a thorough assessment of the organization’s needs, developed a project proposal based on their values and mission. Creating educational video content.

Sofia, Bulgaria

• Working in the best Bulgarian hostel in a diverse, international environment was an incredible experience! Starting as a receptionist, in less than a year I already:
• Accountable for rooms division and bookings, serviced more than 3000 travellers
• Provided the guests with tips and advices tailored to their needs
• Organized national and international trips for the guests
• Handled payments, complaints and co-worker’s schedules

Sofia, Bulgaria

Working in a team of 35 people, I was responsible for assuring high customer service and maintenance quality.

Kresna, Bulgaria

Cooking for the hungry rafters in a Rafting camp situated in the gorge of the magnificent Struma river.

Sofia, Bulgaria

Taking care of everyone's good mood!

Bulgaria

• Wine & food tastings
• Sales promotion of FMCG
• Events promotion & hosting
• Cold calling

Double Degree In International Tourism Management & Consultancy, Minor In Sustainable Tourism

Practical education with focus on: • SWOT & Stakeholder analysis; Sustainable tourism development strategy • Destination development &.

Master'S Degree, Clinical Psychology

High School Diploma, Mathematics And Natural Science

Activities and Societies: Bulgarian folk dances, Basketball teamBilingual education in Bulgarian & Italian