Mirela Avramova work email
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Mirela Avramova personal email
Pleased to meet you! I’m Mirela – a purpose-driven grounded realist in a constant search of inspiration and new challenges 😊Curiosity and structure are my superpowers. My professional experience can be described as:• Holistic – assuming roles in marketing & branding, project & people management, research, and corporate social responsibility --> used to “translating” between people with expertise in different fields• Diverse – worked with physical products and digital services; experience in both traditional as well as digital marketing; worked with B2C, D2C, and B2B businesses in a variety of industries, including FMCG, Beauty, F&B, Tourism & Hospitality, Outdoor, Boat-building, Social services, and Creative --> learned to keep an open mind and apply cross-sector approach • Balanced – I’ve been an in-house marketing specialist, an independent external consultant, worked on the service provider side in a creative and in a research agencies, and in an NGO as a volunteer --> have an understanding of the needs of the different stakeholders and experience in balancing them• Multi-culti – lived in 5 countries (The Netherlands, Italy, Spain, Serbia and Bulgaria) where I studied and worked in 2 foreign languages with people from all over the world --> have become very adaptive and tolerant My biggest passions are:• Food & cooking – A foodie who loves to explore cultures through food & experiment in the kitchen! • Sustainable & conscious living – Reducing food waste and consumerism is what lights my fire. • Mountains & nature – Ski touring & freeride skiing, rock climbing, hiking, biking, and a bit of surfing keep my spirits up. • Argentine tango – My latest passion that feeds my soul. Will be happy to connect! Specialties:• Brand building • Marketing strategy development• Research, analysis & insights generation • Processes development & optimization• Organization, planning & resources distribution• Consulting
Freelance
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Branding, Marketing And Project Management ConsultantFreelanceSofia, Bg
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Branding, Marketing & Project Management ConsultantFreelance Jan 2018 - PresentWhile my main focus is on Branding, Marketing and Project management, I also provide support with Research and Corporate Social Responsibility (CSR). Through consultations, workshops and materials development, I have helped businesses with:• Brand building (architecture, vision, mission, values, positioning / differentiation / USP, identity, tone & voice, look & feel)• Target audience definition• Buyer personas ideation and description • Consumer journey mapping • Marketing strategy development and optimization• Content creation• Social media marketing (SMM), Search engine marketing (SEM), Search engine optimization (SEO) • Website design and development• Briefs creation (Research, Branding, Creative, Website)• Project outline development• Research, analysis & insights generation • CSR ideation“In the early years of a business, it can be lonely with a lot of heavy lifting. … but when you bring in a collaborator, that extra set of eyes can be immediately discerning.”Kwame Garrett-PriceSo, don’t hesitate to contact me. I am available to work remotely or in person.
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Researcher & Analyst (Insights Division)Kantar Nov 2021 - Jan 2023ItalyWorking consecutively in two different domains (Innovation & Brand) I have been involved in numerous projects for various international brands such as Vodafone, Coca-Cola, Daikin, Campari Group, and others. The main focus while working in Innovation was on identifying white spaces to drive incremental growth. I was mostly working on ad-hoc studies custom-tailored to the specific needs of the clients where often as part of a team, I was:• Formulating research problem, goals, questions, tasks, hypotheses• Developing / adapting methodologies• Defining sample structure / quotas, type of tables / reports / analyses needed as well as internal execution instructions, project timeline and cost• Designing and testing questionnaires • Managing projects implementation including fieldwork monitoring• Preparing final products (tables, report/s, presentation/s, analyses) • Presenting to and discussing the deliverables with the client Some of the other projects I’ve worked on included but were not limited to screening of early innovation ideas to identify the ones which resonate, concepts testing to discover the ones likely to succeed, pack screening and testing for brand differentiation and reduction of pack development timelines, and others.As a part of the Brand domain, I have been working mostly on brand tracking (ongoing measurement of the brand-building efforts and performance of our clients’ brands against key metrics) in order to help them understand better their brand’s health, gain brand insights, uncover trends and thus make informed decisions. In addition, I was part of an internal workgroup dedicated to making Kantar a more sustainable and conscious company. -
Project & People ManagerStudio Rubik Creative House Oct 2019 - Mar 2020Sofia, BulgariaLed and was responsible for the execution of the majority of the projects of the studio focused on branding, marketing, content creation, web & app development. My work consisted of:• Briefs creation (branding, creative, website, etc.)• Project assessments including phases and tasks definition; identification of stakeholders; scope, milestones and deliverables definition; feasibility analysis; etc. • Offers development• Time management, resource allocation, team and contractor’s coordination• Communication with clients• Case studies development In addition to that, I also:• Integrated project management tools and created a number of templates to ensure better team efficiency. • Crafted internal processes for better information distribution, documents and data management. • Optimized customer service and support procedures for providing more value. • Took active part in websites design and development – sitemap, wireframe, and prototype creation, QA, content curation, etc. • Acted as a marketing consultant on strategy development, execution, and optimization for SMM, SEM, SEO for clients of the studio as well as for the Studio Rubik brand. -
Marketing ManagerDineout.Bg Apr 2018 - May 2019Sofia, BulgariaBesides guaranteeing that the brand looks, sounds and feels the same everywhere, simultaneously I assumed the role of a Project manager as well. Some of the tasks performed for this digital service (a platform for online reservations in restaurants) included but were not limited to:• Organized, led as well as participated in a series of creative brainstorming workshops which served as bases for crafting Dineout’s branding.• Conducted in-depth consumer and user research based on which elaborated a detailed consumer journey. • Developed a marketing strategy based on the company’s business goals encompassing SMART objectives, target audiences, channels with their main purpose, content types, KPIs, etc. • Performed SEO analysis and initiated SEO optimization based on a comprehensive brief. • Conceptualized and led from start to finish redesign of parts of the website, marketing materials and Dineout Gift cards.• Developed an extensive loyalty program aiming at better user acquisition, engagement and retention.• Have rewritten most of the end-user and email communication as well as texts on the website.• Was regularly ideating as well as creating various types of content, e.g. audio, video, visual, written aimed for different channels, both online and offline. • Set up and performed constant monitoring and optimization of campaigns in Google Ads, Facebook, etc. • Took constant care of the documents management and ensured consistent information flow between all stakeholders. • Set up and improved internal customer support processes and developed clear guidelines for database management. -
Marketing & Csr Researcher & ConsultantOberalp Group Spa. - Salewa - Dynafit - Wild Country - Pomoca Apr 2017 - Dec 2017Responsible for the methodology design and planning, as well as the execution - assessment tool creation, questionnaire development and set-up, collection of data, analysis, reporting and presentation of results, of a 3-phase project: • Market analysis and competitors' assessment• Consumer research – attitudes, awareness, knowledge, preferences, purchase behavior• Outline and recommendations for the development of Corporate Social Responsibility (CSR), Marketing and Communication strategiesBelow, you can find one of the outcomes of the project. Enjoy! -
Junior Brand Manager (Global Marketing Team, Hpc)Ficosota Feb 2015 - Aug 2016Sofia, BulgariaAs customer preferences guide our creativity, the deep understanding of the client needs is vital. The challenge in my everyday work was to translate these insights into product features and innovative products able to respond to the dynamic and evolving market.Being part of this fast-growing company and a team of experts in the field of Marketing, I have: • Supported ideation of ATL and BTL activities, digital strategy conceptualization, product upgrades, design face-lifts, development of 17 new products and launches in 3 new markets of an established international brand, including go-to-market strategies.• Performed market analysis based on which elaborated a detailed business plan and timing for the creation of an entirely new brand.• Coordinated the work between Purchasing, R&D, Production and Sales departments, as well as all contractors. -
Sustainable Tourism Development ConsultantResponsible Travel In Bulgaria Oct 2014 - Jan 2015Sofia, BulgariaWith the strong belief that sustainable tourism is a great tool for developing local communities and making a positive contribution to destinations, this was both a challenging and constructive project. After a thorough assessment of the organization’s needs, developed a project proposal based on their values and mission. Creating educational video content on sustainable tourism was of great importance and one of the goals of the project as the concept quite often is misunderstood. Responsible for the project management, presented the organization and the project to leading tourism associations and experts. Further, planned and executed content creation and online support (Facebook, website, etc.) for the project.
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Hostel Front Office ManagerHostel Mostel Oct 2012 - Aug 2013Sofia, BulgariaWorking in the best Bulgarian hostel in a diverse, international environment was an incredible experience! Starting as a receptionist, in less than a year I already:• Accountable for rooms division and bookings, serviced more than 3000 travellers• Provided the guests with tips and advices tailored to their needs• Organized national and international trips for the guests• Handled payments, complaints and co-worker’s schedules
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F&B First Co-WorkerIkea Group Sep 2011 - May 2012Sofia, BulgariaWorking in a team of 35 people, I was responsible for assuring high customer service and maintenance quality. -
ChefAdventurenet Apr 2011 - Jun 2011Kresna, BulgariaCooking for the hungry rafters in a Rafting camp situated in the gorge of the magnificent Struma river.
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Bartender / WaitressRadio Cafe Jul 2010 - Apr 2011Sofia, BulgariaTaking care of everyone's good mood!
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PromoterUnited Partners Oct 2008 - Jun 2010Bulgaria• Wine & food tastings• Sales promotion of FMCG • Events promotion & hosting• Cold calling
Mirela Avramova Skills
Mirela Avramova Education Details
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Minor In Sustainable Tourism -
Clinical Psychology -
Italian Lyceum, Sofia, BulgariaMathematics And Natural Science
Frequently Asked Questions about Mirela Avramova
What company does Mirela Avramova work for?
Mirela Avramova works for Freelance
What is Mirela Avramova's role at the current company?
Mirela Avramova's current role is Branding, Marketing and Project Management Consultant.
What is Mirela Avramova's email address?
Mirela Avramova's email address is mi****@****ota.com
What schools did Mirela Avramova attend?
Mirela Avramova attended Nhtv Internationaal Hoger Onderwijs Breda, South-West University "neofit Rilski" Blagoevgrad, Italian Lyceum, Sofia, Bulgaria.
What are some of Mirela Avramova's interests?
Mirela Avramova has interest in Freeride Skiing, Cooking, Slacklining, Rock Climbing, Environmental Protection, Nature Conservation, Sustainable Tourism Development, Hiking, Destination Development And Management.
What skills is Mirela Avramova known for?
Mirela Avramova has skills like Marketing Strategy, Advertising, Digital Marketing, Sustainable Tourism, Project Management, Hospitality, Customer Experience, Event Planning, Time Management, Statistics, Teamwork, Research.
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Mirela Avramova
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Mirela Avramova
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