Mirella Chiodo

Mirella Chiodo Email and Phone Number

Scented Life | Director & Brand Owner | Sales & Marketing Consultant | Essential Oil Specialist & Advisor @ Scented Life
Mirella Chiodo's Location
Greater Melbourne Area, Australia
Mirella Chiodo's Contact Details

Mirella Chiodo personal email

About Mirella Chiodo

Mirella Chiodo is a Scented Life | Director & Brand Owner | Sales & Marketing Consultant | Essential Oil Specialist & Advisor at Scented Life. She possess expertise in brand management, product development, fmcg, retail, trade marketing and 27 more skills. She is proficient in Italian. Colleagues describe her as "I've had the pleasure of working closely with Mirella over the past 12 months on a new product category for a brand that I currently manage. Mirella's knowledge of the wellness category is outstanding. She knows her stuff when it come to product development, and has exceptional relationships with many local suppliers which made it a lot easier to negotiate pricing and meet tight timelines. Mirella is very easy to get along with and understands that we are the client, but will always offer her expert opinion, suggestions and best practice along the way. Instead of dropping the project once the contract finished like many Contractors do, Mirella has always kept in contact with me offering help and advice whenever I needed - a rare find! Mirella has an excellent commercial background, understands marketing and what drives customers to purchase, which is essential when developing new product ranges. I'm looking forward to working with Mirella on future projects, and would be happy to give a verbal reference if needed. Elise Synnott - Senior Brand Manager "

Mirella Chiodo's Current Company Details
Scented Life

Scented Life

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Scented Life | Director & Brand Owner | Sales & Marketing Consultant | Essential Oil Specialist & Advisor
Mirella Chiodo Work Experience Details
  • Scented Life
    Director
    Scented Life Apr 2021 - Present
    Melbourne, Victoria, Australia
    www.scentedlife.com.au
  • Mc Consulting
    Sales & Marketing Consultant | Project Management
    Mc Consulting Sep 2016 - Present
    Melbourne, Australia
    TASKS> End to end project management> Sales, marketing and brand management> Product innovation and development > Facilitating training and workshops> Management of 3rd party agencies and stakeholdersCLIENTS> Jurlique> Australian Botanical Products (Auroma & SEOC)> Total Beauty Network (Raww Cosmetics)> SABA Organics> Childosophy
  • Heritage Brands
    Head Of Brands - Wellness/Aromatherapy
    Heritage Brands Nov 2014 - Aug 2016
    RESPONSIBILITIES:> Managed wellness portfolio with annual retail sales of $18M> Delivered sales & profit objectives for 4 brands: In Essence, Oil Garden, Cottage Oils, Lumiere Candles> Developed and managed annual operational plan (budgeting, marketing, NPD, strategy)> Managed and provided mentoring support to 4 direct reportsACHIEVEMENTS> Profit contribution of $10M during 4 year tenure> Double digit growth year on year> Product development of In Essence therapeutic range blends (original product formulation and launch of Stress Relief, Breathe Easy, Women's Balance, Sleep Easy, Hay Fever and Headache Relief). Today, this range has grown into a major category for the portfolio and has recently undergone a new look and rebranding under the new team.
  • Heritage Brands
    Group Brand Manager
    Heritage Brands Sep 2012 - Oct 2014
    Melbourne, Australia
  • Heritage Brands
    Business Development Manager
    Heritage Brands Jun 2012 - Dec 2012
    Melbourne, Australia
  • Australian Natural Brands
    National Sales & Brand Manager
    Australian Natural Brands Aug 2009 - Jun 2012
    In Essence Aromatherapy & Oil Garden Aromatherapy> Accountable for delivering sales & profit objectives for Australia's leading Aromatherapy Brands> Developed, organised and drove all sales and brand activities> Development of business strategies, sales budgets and brand budgets> Management, leadership and mentoring of the sales, training and support teams> Management of National and International Distributors> Relationship and Account Management with key buyers across multi retail channels including Dept Stores, Priceline, Pharmacy Banner groups, Health Retailers and B2B partners
  • Purity Australia
    National Sales & Brand Manager
    Purity Australia Nov 1999 - Aug 2009
    In Essence Aromatherapy> Accountable for delivering sales, profit and brand objectives> Developed, organised and drove all sales and brand activities> Development of business strategies, sales budgets and brand budgets> Management, leadership and mentoring of the sales, training and support teams> Management of National and International Distributors
  • Wholistic Traders
    National Business Development Manager - Dept Stores
    Wholistic Traders Jan 1994 - Sep 1999
    Melbourne, Australia

Mirella Chiodo Skills

Brand Management Product Development Fmcg Retail Trade Marketing Marketing Management Market Planning Strategic Planning Sales Operations Market Analysis Customer Insight Key Account Development Pricing Marketing Strategy Customer Marketing Aromatherapy Sales Management Forecasting Product Management Key Account Management Account Management Shopper Marketing Iri Distributors Nielsen P&l Management Product Launch Pricing Strategy Strategic Partnerships Categorization Ac Nielsen Aromatics

Mirella Chiodo Education Details

Frequently Asked Questions about Mirella Chiodo

What company does Mirella Chiodo work for?

Mirella Chiodo works for Scented Life

What is Mirella Chiodo's role at the current company?

Mirella Chiodo's current role is Scented Life | Director & Brand Owner | Sales & Marketing Consultant | Essential Oil Specialist & Advisor.

What is Mirella Chiodo's email address?

Mirella Chiodo's email address is mi****@****ail.com

What schools did Mirella Chiodo attend?

Mirella Chiodo attended La Trobe University, Formula Botanica.

What skills is Mirella Chiodo known for?

Mirella Chiodo has skills like Brand Management, Product Development, Fmcg, Retail, Trade Marketing, Marketing Management, Market Planning, Strategic Planning, Sales Operations, Market Analysis, Customer Insight, Key Account Development.

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