Mirella Gutierrez Email and Phone Number

Na Marqueterie, lidero um time de cinco profissionais e 11 contas do segmento de varejo, arquitetura, decoração e design, como a Ornare, Portobello Shop, Metro Arquitetos, FMGF, aflalo/gasperini, Miller Knoll, Herman Miller, Lider, entre outras.Desenvolvo estratégias de relacionamento com a mídia, procurando colocações de alto nível na imprensa nacional e regional;Faço o relacionamento ativo e gestão da imprensa e influenciadores;Organizo e participo de encontros de relacionamento entre executivos com a imprensa e influenciadores;Sugiro, preparo e acompanho porta-vozes para participação de matérias como fonte e entrevistas;Participo ativamente de agendas estratégicas da agência;Potencializo os relacionamentos existentes com a mídia e cultivo novos contatos;Gerencio solicitações de entrevistas;Crio conteúdo para comunicados à imprensa, artigos e apresentações de abertura de eventos;Avalio oportunidades de parcerias e novos formatos de mídia continuamente;Mantenho um entendimento profundo das tendências do setor que afetam os clientes e faço recomendações adequadas com relação à estratégia de comunicação que os cerca.

I'm in charge of Communication and Public Relations at C&A Brasil and Instituto C&A; I am responsible for managing talented teams, providing direction and guidance to achieve strategic goals and objectives; I am the direct contact for clients, executive committees and presidents of organizations, ensuring exceptional customer service; I lead the creation and implementation of communication strategies that bring together all aspects of communication to achieve effective results; I effectively lead crisis management, keeping the company's reputation intact and protecting its interests; I maintain solid relationships with the press and stakeholders, ensuring transparent and efficient communication; I carry out high-level communication strategies aligned with organizational objectives; I create guidelines, proactive disclosures and marketing content to strengthen the company's branding and presence in the market; I coordinate successful actions with digital influencers to expand the brand's reach and influence.

Managed Public Relations for Center Norte's accounts, which include Shopping Center Norte, Lar Center, Expo Center Norte, Instituto Center Norte and Novotel Center Norte; Supervised and guided the team responsible for several areas, including press relations, influencer collaborations, internal communications and blogs, ensuring a holistic and effective approach to all facets of public relations; I carried out the strategic management of the JCDecaux Account, whose responsibility was the management of social media and advertising, involving the creation of comprehensive strategies that encompass multiple communication channels; I played a central role in coordinating the account service team, promoting effective collaboration between team members and ensuring that all activities were aligned with account and company objectives; I was responsible for creating and implementing 360-degree communication strategies, which covered all aspects of communication, from relations with the press to social media presence and advertising.

Conceived, developed and executed comprehensive communication strategies to strengthen the brand's presence in the Brazilian market. This included press and influencer relations activities; I headed the creation of prominent national partnerships for the brand, from partner identification, negotiations and launch planning. Notable examples include MACXIZA lipstick, in collaboration with singer Iza, and MACXNiinaSecrets, developed in partnership with influencer Niina Secrets, resulting in sales that exceeded 30 thousand units in just 15 days; I designed and implemented the MAC Lovers program, which involves 23 influencers collaborating monthly with the brand. This resulted in the brand generating around 200 posts and over 3 million impressions each month; Led the effective coordination of communication agencies and the social media team, which managed the brand's proprietary channels in Brazil; I was responsible for the successful adaptation of international campaigns to the Brazilian market, ensuring that messages and strategies were relevant and impactful; Led the management of the area's budget, ensuring the efficient use of available resources; Developed key performance indicators (KPIs) and created integrated reports to evaluate the success of communication strategies. Additionally, I produced competitor analysis reports to keep the brand informed about the market scenario.

Coordenação das seguintes contas e equipe de atendimento do núcleo de lifestyle: L'Oréal DPP (Kérastase, L'Oréal Professionnel e Redken), L'Oréal DCA (La Roche Posay, Vichy e Skinceuticals), Make up Forever e Artplan;Responsável pelas ações de relações com a mídia, stakeholders, gestão de crise, reputação e imagem da L'Oréal DPP (Kérastase, L'Oréal Professionnel e Redken);Desenvolvimento, planejamento e execução de campanhas de relações públicas e programas de marketing para as marcas atendidas, além de campanhas integradas criativas e inovadoras para gerar resultados espontâneos positivos junto a influenciadores digitais de todo País.