Miriam Percy Email & Phone Number

Bristol, Gb

Bristol, United Kingdom

Bath, United Kingdom

Achievements: • Collaborated to deliver two major mergers (increasing the firm’s size from 250 employees to 450), and a rebranding project ensuring brand integrity and compliance.• Implemented the firm’s marketing activity to grow revenues from £15m to £35m in 6 years.• Delivered over 150 business development events including professional seminars and high end corporate hospitality.• Organised a sold out charity ball raising and an impressive £11,000 for the Wiltshire Air Ambulance. Responsibilities:• Developing and leading the marketing activity across 4 offices for 7 business units and sectors.• Leading all aspects of marketing communications to launch a new high profile sector proposition. • Developing and implementing integrated marketing campaigns across online and offline platforms - planning, creation, management and evaluation. Recent campaigns include: - Divorce and family law campaign targeting business owners. - Lasting Power of Attorney campaign targeting those with recently diagnosed dementia symptoms. - The Leading Edge thought leadership campaign targeting charity referrers to provide added value and develop relationships. • Internal stakeholder management liaising with the Digital and Communications teams, Business Development Managers and with key partners to deliver marketing campaigns. • Managing external stakeholders, agencies and suppliers to deliver plans on time and within budget. • Producing internal and external communications to engage audiences and execute effective campaigns. • Collaborating with specialists to produce thought leadership content positioning the firm as experts in the field. • Recruitment and line management of Marketing Assistant and Executive to develop talent and ensure operational excellence.

Bath, United Kingdom

• Contributed to, and implemented marketing plans to meet business development objectives of the firm and individual objectives of 5 business units. • Developed excellent relationships with partners and key staff in order to educate and advise teams on business development best practice, produce marketing collateral, identify PR opportunities and thought leadership content. • Coordinated and delivered 30 legal directory submissions per year. Coached staff to raise standards of submissions and to prepare them for interviews. Increased top tier and individual rankings by 80%.• Reviewed the press and advertorial strategy with external PR agency and made recommendations for improvements to align to the business strategy.• Reviewed and made recommendations for strategic and operational improvements to firm’s event programme to achieve objectives and increase efficiency. • Copywriting and editing to develop thought leadership content and marketing collateral for B2B and B2C audiences across digital, print and press. • Designed print and digital collateral to deliver key messages ensuring brand consistency.• Monitored, reviewed and analysed marketing budgets.• Brand monitoring and compliance across the firm to ensure a consistent visual identity was presented and messages were on brand.

Bristol, United Kingdom

Achievements: • Supporting the delivery of two major projects implementing legal and regulatory changes across over 100 items of literature and outputs.• Supporting communications to a complex customer group of 45,000.• Reviewed product literature improving material in terms of ‘Treating Customers Fairly’ (TCF) industry standards.Responsibilities: • Delivering reviews of product literature to ensure material is compliant with regulatory requirements, business priorities and TCF standards. Requires strong stakeholder and project management skills, a focus on results and a good understanding of products and operations. • Copywriting for, and editing literature and website to conform to TCF standards and improve the quality of material. • Delivering mandatory customer communications and managing the external mailing house.• Developing briefs for new customer literature to ensure objectives are clear and the target audience and key messages are defined. • Using the Ektron content management system to upload and update content on the website.

London, United Kingdom

The franchisor of a leading UK estate agency network with over 80 offices and a £30 million annual turnover. • Lead coordinator in major brand refresh project – worked with agency on designs, roll out strategy and implementation.• Deputy Editor of successful bi-annual corporate magazine. Coordinating and editing the property showcase section. By increasing the effectiveness of this part of the project, I reduced design costs and increased quality and attractiveness of the main body of the publication.• Developed and implemented franchise campaign that increased business opportunities by 20%.• Designed and produced several successful canvassing campaigns increasing property valuation requests by up to 8 times previous levels and doubling group orders of canvassing materials.• Project managed a new online stationery solution to produce higher quality materials and group consistency. • Managed group advertising and a media buying agency to increase value for money by 30%.• Brand management and enforcing corporate standards to present a consistent visual identity and on brand messages. • Managed the marketing aspect of over 20 new franchise openings across the UK and Europe to ensure brand compliance and a successful launch. This was essential for the success of new offices and had been a previously neglected area. • People and agency management – managed the marketing assistant’s workload to ensure that projects were carried out successfully; and built excellent relationships with specialist external agencies.

London, United Kingdom

• Organised group advertising schedule and managed advertising bookings, copywriting and proofing. • Devised and implemented monitoring process for the marketing budget.• Took over in-house design after becoming proficient in design packages.Responsibilities:• Managed group advertising in national newspapers and magazines. • Booked media space, wrote copy for and proofed adverts.• Assisted the in-house designer with artwork.

Atmos Ltd (part of Atkins Ltd) manages the public transport contracts in Somerset.Responsibilities:• Coordinated local advertising. • Published and distributed regional timetables.

Guildford, United Kingdom

Achievements: • Produced four course diaries and seven holiday brochures.• Organised successful Christmas party for loyalty club members• Trained two new employees of the marketing department. Responsibilities:• Direct Mailing - produced direct mailing campaigns to loyalty club members to increase facility usage in off-peak times. • Event management - assisted with and organised several events. • Led income generating, educational tours of the complex for NVQ students twice a week. • Designed, coordinated and distributed promotional literature.• Researched and analysed information for customer satisfaction reports which were used by to monitor the centre’s performance by the management team

Cim Professional Postgraduate Diploma In Marketing, Marketing

Modules studied: Strategic Marketing Management, Analysis, Decision, Planning and Control, and Integrated Marketing Communications.

2:I - Ba Hons, Business Studies With Marketing

Key subjects studied: Marketing Communications, International Marketing, Strategic Marketing Management, Management Finance, Human.

A Levels, Business Studies, English Literature, Art

Grades: Business Studies – A, English Literature – B, Art – B