Miriana Salinas Email & Phone Number

United States

Sydney, New South Wales, Australia

- Develop and execute marketing strategies for multiple restaurant brands, including branding, public relations, social media, website, content creation, email marketing, and advertising.- Successfully plan and execute end-to-end campaigns, including new venue and brand launches, product launches, and seasonal campaigns.- Manage cross-functional teams and external partners (marketing and PR agencies, graphic designers, web developers) to ensure the smooth execution of marketing initiatives.- Leverage project management skills to streamline processes, increase operational efficiency, and drive timely and high-quality results.- Maintain brand consistency and effectively communicate with stakeholders to achieve marketing objectives.

Sydney, New South Wales, Australia

Offer strategic marketing services such as market research, marketing strategy, and marketing optimization. - Design and direct website creation.- Liaise with graphic designer and web developer.- Work together with the Founder/CEO to define a clear brand, mission and vision.- Conduct marketing research to identify industry trends and commercial opportunities.- Plan social media strategy and calendar.

Sydney, New South Wales, Australia

Manage all HR, training and operational duties for 2 departments with a total of 40+ employees in a fast-paced and statistically high turnover industry whilst lead the operation of a 250 seated capacity venue. Key responsibilities- In charge of employee experience.- Manage and conduct employee training, one-on-one or in a group setting.- Manage employee onboarding and offboarding.- Conduct employee performance reviews after the 6 month probation period and annually thereafter.- Manage employee recruitment for all departments and levels.- Manage employee relations.- Lead the day-to-day operations.- Work collaboratively with different departments and members of the organisation from accounting, supply chain, marketing, CFO to the CEO.- Build strong relationships with customers and internal stakeholder across all levels within the organisation, plus managing senior stakeholder expectations -report directly to head office. - Work with the Marketing Manager on local marketing initiatives. - Manage social media calendar and accounts: Facebook and Instagram.- Liaise with the graphic designer for digital and print media.- Plan and manage events. Achievements- Created an Employee Happiness Culture initiative -Learning & Development, internal communication, team activities, enhancing onboarding experience.- Enhanced training programs by creating and conducting manager soft skills courses. - Increased training and developing hours.

Sydney, New South Wales, Australia

Offer strategic marketing services such as market research, marketing strategy, and marketing optimization.- Video production.- Brand refresh.- Enhance website using WordPress -look & feel, content and navigation.- Liaise with the graphic designer and videographer.- Work together with Co-Founder/Executive Director to define a clear brand, mission and vision.- Help with organisational structure, roles and responsibilities.

Sydney, New South Wales, Australia

Offer strategic marketing services such as marketing strategy, and marketing optimization.- Direct creation of the festival program.- Create the website for the festival.- Provide social media strategy and execution plan for the marketing team.- Advice on PR and press release communication.

Mexico City, Mexico

Responsible for all the PR & Marketing duties for 5 different restaurant brands in a fast-growing restaurant group. Reported directly to the CEO.- Create, develop and plan a marketing strategy for each of the brands.- In charge of a wide variety of marketing channels: PR, Email Marketing, Social Media, Website, SEO, SEM, Advertising and Events. - Direct and organise the production of videos, photographs, websites, newsletters, advertising materials, PR material, etc.- Assign, brief and monitor the work of the content writer, graphic designer and photographer.- Manage social media for each brand: Instagram, Facebook & Twitter.- Manage PR strategy and execution from the creation of media kits to meeting with editors. Obtained coverage in E! Entertainment, Forbes, GQ, among many others.- Manage different influencer campaigns -celebrities, socialite, models, social influencers and bloggers.- Lead cross-functional teams, work with different agencies and freelancers.- Measure, analyse and report on the effectiveness of marketing strategies.

El Paso, Texas, United States

Provided support to the Budget and Finance Manager concerning 2014 budget financials for year-end. Prepared and analyzed financial statements. Compiled presentations for the Board of Directors.

El Paso, Texas, United States

Support the Marketing Research Manager in designing, conducting and analyzing marketing research studies. Key responsibilities- Analyse quantitative and qualitative research data- Prepare presentations that showcase the most relevant tendency of customer behaviour to enable the development of new marketing strategies.

Bachelor Of Arts (B.A.), Organizational & Corporate Communication

Minor Degree, Humanities

International Studies, European Studies

Elementary, Middle And High School