Masoud Mirzamani Email & Phone Number

Tehran, Ir

Digikala is one of the biggest tech companies in the MENA region, offers a wide range of services including HR software solutions. these are my accomplishments:• Demonstrated expertise in collaborating with the product manager to develop product roadmaps, product strategy, product requirements, user stories, and project plans aligned with business goals for two entirely different products.• Led the design of two successful products within tight deadlines from conception to launch. The products began to sell successfully within a week of their launch, resulting in significant revenue growth. We improved user acquisition by 30% and a 40% increase in user engagement.• Developed and implemented design processes and systems that improved team efficiency and ensured consistent delivery of high-quality design work, resulting in the timely completion of each software module within a 4-month timeframe.• Performed user research on more than 2100 users and utilized a variety of methods, including usability testing, survey, heatmap, and A/B testing. To gather insights and identify areas for product improvement and feature prioritization.• Created and maintained design systems, including style guides, pattern libraries, and design specifications, to ensure consistency and scalability of design work.• Produced wireframes, prototypes, and visual designs using tools such as Figma for web and mobile applications.• Collaborated with engineering teams to ensure design feasibility and accurate implementation of design work across all user touchpoints.• Conducted post-launch analysis to evaluate product success and identify areas for improvement.• Participated in recruiting and hiring efforts, identifying and hiring top talent that aligned with the organization’s values and goals.• Mentored and oversaw junior designers, providing guidance and feedback to improve their skills and performance.

Ragham is a fast-growing startup that provides a cloud-based accounting app to manage small to medium-sized businesses’ finance.We successfully expanded our one feature product to a full-featured accounting app. As a sole designer, these are my accomplishments:• Conducted the research and designed our service, from how the mobile app should work to how it looks.• Discovered key hurdles and users’ needs by gathering qualitative data from interviews and logged feedback.• Implemented multiple metrics to monitor users’ successes and failures.• Designed the user flows, built a design system, and created every part of the experience, UI, and interactions from scratch.• Orchestrated various usability testing sessions and iterated the design based on the findings.• Redesigned the onboarding process and enhanced the two-week retention rate by 24%.• Implemented a restructured workflow to communicate better with the development team so the production process would consistently be more efficient.

A mobile app to track blood glucose level. My accomplishments:• Bootstrapped my startup, researched the field and market and came up with a business idea to work on.• Collaborated with clinics to study the potential users and plan out the product. • Raised pre-seed funding and built a team to develop the app.• Designed the product, oversaw the production process, and initiated the marketing.

The following is a list of some of my clients and accomplishments:Parseh Maintenance GroupParseh is a CMMS (Computerized maintenance management system) B2G and B2B software company with a rich service that needed to build some of its already established features to work on the mobile platform. Based on the crucial tasks their users would perform on the app and the level of their knowledge of new technologies, I was responsible for designing a seamless user experience that provides all the features with three main goals: a) simple, intuitive and familiar UI b) easy to use and c) reliable. To do so, these are the summaries of what I accomplished:• Defined user journeys and design strategies based on technical limitations and user’s persona• Created prototypes and specs for >10 core features.• Designed all screens and collaborated with developers to implement the designFarsiyarFarsiyar is a Natural Language Processing service provider for the Persian (Farsi) language.I was responsible for creating a seamless onboarding flow for its text mining app, in which volunteer users would tag the texts. Also, setting up a process to evaluate how effective the design is regarding its retention rate.BoardgameA fun app all-around board games called simply boardgame! To discover and learn how to play them and also found out about game-events happening in the city.After several interviews, I discovered some high pain points in the app that users were experiencing and managed to find and design some wanted features based on those qualitative research. I redesigned the app user flow, and user interface with all its interactions and animations to bring a joyful and informative experience. I also briefly worked on the branding to reflect a cheerful players' vibe.

A ticketing app made for students to learn about the community events happening in the university.My co-founder and I designed the service and the UI. We worked with developers to build and grow it.