Roger Curtis Email & Phone Number

Benton Harbor, Michigan, United States

Youth Solutions is a nonprofit organization committed to closing the gap between education and workforce development by providing Michigan’s young people with equitable access to education and employment pathways through two service delivery avenues: Jobs For Michigan Graduates and Youth Solutions Select.

Benton Harbor, Michigan, United States

I provided senior counsel to help craft strategic and tactical plans to grow programs statewide including internal and external analysis, establishing goals, objectives, resource needs, tools, timelines, and the creation of an overall strategy for diversified fund development and supporting strategies including staff roles and responsibilities.

Jackson, Michigan Area

• Transformed Public Affairs from reactionary crisis communications to be proactive, promotional storytellers, creating, publishing, and distributing engaging customer content across all PESOI channels, w/a focus on.
• Introduced standardized, cross-functional strategic planning, integrated brand and unified message narratives in all communications.
• Instituted multidisciplinary workflows, governance and cross-functional teams that developed evergreen &… Show more
• Instituted multidisciplinary workflows, governance and cross-functional teams that developed evergreen & seasonal “toolkits” of tactics w/detailed action plans.
• Expanded qualitative and quantitative research & data analytics w/ a tech stack including Google Analytics & Ads, Sprinklr, Medallia, Meltwater, and customer surveys and panels.
• Incorporated KPI-based visual management and lean-based problem solving.

• Appointed by the Governor to oversee the Department of Talent & Economic Development (TED) to administer, coordinate and develop Michigan’s economic, housing and talent programs, managing 3,000+ employees and $1.
• Drove groundbreaking change in education and talent policies, legislation, and practices to improve student access to career exploration and training by forming the Michigan Career Pathways Alliance – an unprecedented.
• Drove groundbreaking change in education and talent policies, legislation, and practices to improve student access to career exploration and training by forming the Michigan Career Pathways Alliance – an unprecedented.
• Spearheaded development, legislative approval, and implementation of the revolutionary $100 MM Marshall Plan for Talent to better prepare students for post-secondary pathways.
• Convener that successfully unified unparalleled consortiums of higher education, K-12 education, non-profits, and businesses to build unique programs for their communities.
• Supervised economic and job creation loan and grant programs, growing private investment $15.3B and creating +91,000 jobs in Michigan 2017-2018.

• Developed and led a top performing team at a year-round entertainment facility attracting over 400,000 guests and generating over $80 million in revenue annually.
• Oversaw every facet of event entertainment including customer experience, marketing, sales, accounting, security, concessions, facility operations and maintenance, community and government relations, and.
• Instituted a shared vision and guest-centric culture that set customer… Show more
• Instituted a shared vision and guest-centric culture that set customer experience industry benchmarks and increased ticket renewals.
• Provided astute financial responsibility and discipline preparing all budgets, master plans, and capital expenditures, lowering costs an average of 3.5%/year.
• Built and oversaw a groundbreaking public/private partnership with state government that produced an unprecedented multi-million-dollar economic development investment, enhanced our customer experience, and delivered.

• Led a fully integrated marketing and sales team responsible for $72.4 million in revenues, growing the business 13% in 2 years.
• Restructured the marketing and sales teams to enact sweeping changes in vision including developing a long-term strategic plan and brand repositioning based on market trends to maximize growth in the #2 largest market.
• Responsible for building and executing Go-To-Market plans for all B2C and B2B events including full 360 marketing… Show more
• Responsible for building and executing Go-To-Market plans for all B2C and B2B events including full 360 marketing strategy development and activation.
• Oversaw integration, prioritization and maximization of all internal customer data and insights and external analytics allowing us to respond with agility to the market.
• Responsible for the delivery of all in-house and multiple agencies produced creative assets. Show less

• Directed a marketing and sales team who generated $52.3 million in revenue, a 25% increase over a three-year period.
• Successfully implemented and repositioned the track’s brand, significantly increasing its visibility and equity, both internally and externally
• Directed all strategic and day-to-day marketing and sales operations.

• Directly responsible for the strategic development and the tactical execution of a comprehensive integrated sales and marketing program including budgets, pricing, resource allocation, and event logistics.

Charlotte, North Carolina, United States

• Worked for multiple NASCAR race teams, culminating in founding and operating my own motorsports marketing firm. I oversaw sponsorship procurement, was solely responsible for securing DeWalt Tools entry into NASCAR.

Culver City, California, United States

• Assisted the label with publicity for artists including any follow-up with journalists and radio station music directors on new music releases and tour dates.

Bs, Markerting

Activities and Societies: Music Director for university radio station Two years of nuclear engineering at Purdue

Energy Executive Course Certification, Energy Industry

Executive Course Certification, Organizational Leadership