Michelene (Mischa) St. Amand Email & Phone Number

Boston, Ma, Us

A complete marketing platform helping colleges and universities grow inquiries, applications, and enrollment.

Cambridge, Massachusetts, United States

SaaS modeling and simulation tools leveraging machine learning for developers, built on the open-source Julia scientific programming language.Head of marketing for a global start-up with a mission to generate a consistent pipeline of high-quality MQLs and create a foundation for revenue growth, while supporting lengthy enterprise sales cycles for a technical product. Forged partnerships with Sales and Product to develop and hone messaging as the organization transitions from open-source community development to enterprise user acquisition. Accomplishments- Transformed lead generation with multi-channel programs and content marketing, increasing MQLs by more than 250%. Rebuilt marketing programs using a consistent cadence of use-case-based webinars, blogs, tutorials, and white papers. Increased MQLs while reducing CPL by double digits. - Improved stagnant opt-in marketing contact list with double-digit growth. Breathed new life into the house database with an aggressive program schedule of integrated marketing programs and experimentation with new lead gen sources.- Enabled more effective marketing efforts via deployment of new infrastructure for execution, attribution, measurement, and ongoing iterative improvement. Deployed Hubspot, integrated with Salesforce, leveraged intent data, launched new webinar platform, and operationalized all aspects of marketing to drive efficiency and productivity. - Created framework for lead scoring, lead nurturing, and customer marketing programs.- Rebranded the company from Julia Computing to JuliaHub, managing the brand asset transition.- Combined separate SaaS product site and marketing website in close collaboration with the product team to drive traffic, free-tier growth, and improve website conversions. Overhauled the website to improve user experience, offer conversion opportunities for all prospect stages, and provide compelling CTAs that grew website conversions by 180%.

Cambridge, Massachusetts, United States

Cloud-based software platform marketed to hospitals and health systems leveraging AI for improved surgical efficiency and patient safety.Created a new marketing foundation, including demand generation engine, ABM program, messaging, and positioning that leveraged customer results and ROI metrics to penetrate hospital C-Suites. Worked closely with CEO and Sales leadership to construct and execute a ground-up marketing strategy to increase awareness and pipeline for federal and commercial hospital prospects. Accomplishments- Rapidly adapted marketing programs and content to account for COVID-related surgical challenges faced by target hospitals- Developed partner and reseller marketing program to enable sales teams and grow channel revenue- Increased thought leadership and grew lead generation with an on-demand webinar series featuring customers and clinical experts

Greater Boston Area

Secure SaaS-based document delivery solutions for enterprise organizationsBuilt a full-stack marketing effort spanning strategy, systems, and execution. Created and scaled a demand generation function, transitioning from reactive to proactive marketing. Spun up team, built process, documented procedures, and tested inbound and content marketing programs to develop a portfolio of high-ROI tactics.Accomplishments:- Built North American marketing effort to aggressively grow business in key verticals including healthcare, insurance, financial services, manufacturing, legal, and government- In less than a year, grew the share of marketing-generated opportunities from 2% to more than 20% of sales pipeline- Improved SEO to drive 60% of our key terms to first page Google search rankings, compared to tenth page rankings before optimization effort- With experimentation and measurement, turned PPC program from negative to positive-ROI- Created survey-based content program to increase brand awareness and drive thought leadership for multiple products - Partnered with Product Management to launch four new products with developing positioning, differentiators, sales training, and a full suites of sales tools - Supported partner relationships with partner marketing including sales enablement and joint marketing programs

Waltham, Ma

Mobile MarTech tool developer with top-tier retail clientsCollaborated with the CEO to drive leads and grow revenue through a mix of marketing programs, sales prospecting, and product positioning. Worked with team of vendors to deliver high quality results within tight budget constraints.

Boston, Ma

Seed-stage company providing a platform for MarTech tool discovery, comparison, and collaboration Worked hand-in-hand with company founders to create the marketing foundation for successful growth of both B2B and B2C sides of the business – driving traffic, acquiring and retaining users, growing awareness, and generating leads. Includes strategic planning with the CEO, analytics process and technology deployment with the VP of Engineering, and plenty of hands-on implementation involving the entire team.

Cambridge, Ma

Early-stage start-up reinventing TV with live TV and DVR on computers and mobile devicesAt Philo, marketing generated B2B leads from universities while also wooing student viewers. As employee fifteen and the department head reporting to the CEO, I hired the marketing team and executed a complete B2B and B2C marketing strategy to accelerate revenue growth, increase customer base, and acquire student viewers. Marketing partnered with sales to increase revenue by 450% during my tenure. Accomplishments include:- In two years, helped sales grow university customer base from four schools to sixty - Developed go-to-market strategy, including prospect segmentation, positioning, and messaging to revitalize the sales process under new leadership - Built B2C campaign that drove an average of 70% student acquisition over four months- Created and executed end-to-end channel program that acquired 100% of targeted resellers and resulted in the channel driving 75% of new revenue- Created targeted content marketing and thought leadership programs that revealed insights abouthow college students watch TV (supported by extensive national surveys and in-house analytics)

Software tools to support simulation and trainingMore than 10 years of progressive growth and experience delivering strategic marketing and communications programs. Grew role from a tactical contributor to a strategic planner, implementer, and decision maker for the MAK brand and full product line. Balanced the marketing program focus between brand building and awareness, and comprehensive lead generation and measurement. Supported the marketing needs of an internal sales team and an international reseller network. Company revenues increased nearly 500% with just a 35% increase in annual marketing budget over the same time period.

Bachelor Of Science And A Bachelor Of Arts

Education record

Education record