Michelle Cross Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Australia

Box Hill, Victoria, Australia

5 Direct Reports, 200+ FTEs AU. Appointed as EGM to Y Vic’s diverse service line portfolio to bring a new commercial approach and leadership. Working directly with the CEO and Board. Convener - Youth Sub-Committee.CampingThe Y Victoria operates 6 Discovery Camps throughout Victoria. Camps provide a unique environment in which to develop social connections (community), physical and mental well-being and to challenge individuals to build their self-confidence.Youth JusticeReBuild is a social enterprise that provides young men and women aged 18-28 years who have been involved in the criminal justice system a pathway to re-integrate back into the community through support, training, and employment. Youth Services The Y acts as a platform to empower young people to have their voices heard and reach their potential in life. This is done via staff and volunteer programs, learning, social Impact & Y Spaces.Action Sports runs youth-led skate programs across Australia. We aim to support social, mental andphysical activity of local communities, with programs designed to engage young people with alternative sport and recreational activities.Social Impact Measurement - Research & data team, focused on measuring the social impact on communities.

Australia

3 Direct Reports, 12 FTEs AU, South Africa. Appointed as CEO to drive the business transformation program, develop strategic growth strategies and set up the business for scale. Working directly with the Chairman and the Board.Creation & implementation of Expand, Accelerate, Innovate strategy.• New Brand strategy including defining values, vision and purpose• Building a high-performing team culture, including initiatives such as the Monthly Me Day (MMD)• Complete Data & Product business transformation (cloud migration & tech stack rebuild)• Incremental growth of the current platform, whilst in parallel building new technology to support rapid future growth• Introduction of a new product range to expand vertical industry opportunities in the Anti-Fraud space• Secured long-term contracts with Tier 1 banks and leading public financial services companies• Implementation of Product & Data Roadmaps, aligned with Commercial & Marketing activities• Expansion to New Zealand, proving the base platform capability to expand to any global market.

Melbourne, Victoria, Australia

4 Direct Reports, 10 FTEs AU, MENA, SA. Appointed as commercial lead to drive key strategies to ensure the ongoing growth and revenue transformation. Working directly with the CEO, to lead the Sales & Marketing global strategy.Responsible for:• Achievement of Sales revenue growth of 15%+ year on year FY20• Leading revenue and pricing transformation program to better represent SaaS Annual Recurring Revenue (ARR)• Overseeing the go-to market product & sales strategies for the Narratiive (www.narratiive.com) & Acceleon (www.acceleon.com.au) brands• Initiated new marketing function for the business, building strategic marketing programs for 3 Brands: Acceleon, Narratiive & Covaler, with over 10 different product lines• Global management of 10 Commercial executives• Establishment of companywide CRM and delivering the Board with new reporting metrics including Company Sales Pipeline, ARR % increase & Sales Velocity.• Established sales objectives, by forecasting and developing targets

Melbourne, Australia

Appointed as General Manager (APAC) to bring an experienced sales & marketing element to a business that had previously experienced organic revenue growth. Tasked with opening new industry verticals, repositioning the products & services, and building a marketing capability.• Creation of a suite of sales collateral pieces including presentations, rate cards, teaser documents, etc.• Development & implementation of sales programs, including customer success strategy and new business acquisition planning• Managed pricing strategy to extract additional revenue of +15% from existing customer base• Successfully integrated Hubspot CRM for Acceleon, after 10 years of client activity without a CRM in place• Building strong relationships with customers, along with strategic partnership programs

Melbourne, Australia

3 Direct Reports, 15+ Global team, SME Advisor.Support the Salmat Executive Committee and General Manager with the development of key business transformational and innovation strategies. Preparation of Board papers, including recommendations, research, analysis and responding to requests.Leading the Project Management Office for Marketing Solutions. Providing guidance and leadership on operational and process quality principles to stakeholders throughout the business stream. Participate in internal and external meetings, discussions and negotiations to facilitate the execution of the agreed strategic initiatives. Conducting process design/redesign activities, and assisting with the development of implementation/change management plans. Participate in sustainability programs for both the media and digital products. Business Sponsor - application development of salmathub (mobile).

Melbourne, Australia

7 Direct Reports, 100+ Global team, 50 clients + thousands of franchisees'.Accountable for building and delivering products and services to support the Salmat Media business. Provide delivery support to the client services and sales teams. Management of Salmat's Print & Graphic Design services.Management of Salmat's digital multi-channel marketing platform; Fuse. Assist the business in ensuring delivery solutioning is achievable. Responsible for ongoing compliance and adherence to all service delivery systems and processes. Provide strong leadership to AU and offshore Service Delivery Managers.

Melbourne, Australia

3 Direct Reports, 40+ Global team. P&L Ownership. 20,000+ SMB clients.Responsible for managing all activities for LDN's National Service Centre including sales and profit for the LDN brand. Responsible for increasing efficiency by integrating SalesForce and Marketo with Salmat's inhouse quoting & jobbing system.Specialist in bringing innovative solutions to Small & Medium business in Australia. Provide strong leadership to the Sales, Marketing, Print, Online and Creative Design teams.

5 Direct Reports, 40+ Global team. Product and eCommerce Development.Develop the National Service Centre for the LDN brand, including the management of print, creative design and lead generation services.

Responsible for managing a portfolio of corporate clients; relationship building, strategic planning, sales strategy, budget control.