Michelle Cross

Michelle Cross Email and Phone Number

General Manager - Operations, Government & Justice | Board Director @ ReadyTech
sydney, new south wales, australia
Michelle Cross's Location
Greater Melbourne Area, Australia
About Michelle Cross

Driven by seeking out problems to solve and making a difference, I've dedicated over two decades to transformative change and sparking inspiration in others.My diverse professional journey spans 20 years and encompasses key roles in sales, strategy, data analytics, marketing, product development, operations, and executive leadership across public, private, and non-profit sectors.With a passion for cultivating high-performing teams, fostering collaborative environments, and driving innovation, my career is highlighted by successful revenue growth, business transformations, and launching new products and services.I excel as a communicator, influencer, and strategist, adept at combining commercial initiatives with overarching organisational objectives.Leadership for me is about facing challenges with courage, adapting to change with agility, and embracing lifelong learning. My approach injects energy, positivity, and creativity into team dynamics.Specialised in guiding businesses through growth and transformation phases, I take a pragmatic approach to aligning strategic commercial plans with the wider company vision. My professional narrative is one of loyalty, integrity, empathy, and a brave spirit that has not only driven my career forward but also the growth and success of the teams I've had the privilege of leading.

Michelle Cross's Current Company Details
ReadyTech

Readytech

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General Manager - Operations, Government & Justice | Board Director
sydney, new south wales, australia
Website:
readytech.com.au
Employees:
115
Michelle Cross Work Experience Details
  • Readytech
    General Manager - Operations, Government
    Readytech Feb 2024 - Present
    Melbourne, Victoria, Australia
  • Outdoors Victoria
    Director Board Of Directors
    Outdoors Victoria Mar 2024 - Present
    Australia
  • Ymca Victoria
    Executive General Manager, Youth, Camping And Action Sports
    Ymca Victoria Feb 2023 - Oct 2023
    Box Hill, Victoria, Australia
    5 Direct Reports, 200+ FTEs AU. Appointed as EGM to Y Vic’s diverse service line portfolio to bring a new commercial approach and leadership. Working directly with the CEO and Board. Convener - Youth Sub-Committee.CampingThe Y Victoria operates 6 Discovery Camps throughout Victoria. Camps provide a unique environment in which to develop social connections (community), physical and mental well-being and to challenge individuals to build their self-confidence.Youth JusticeReBuild is a social enterprise that provides young men and women aged 18-28 years who have been involved in the criminal justice system a pathway to re-integrate back into the community through support, training, and employment. Youth Services The Y acts as a platform to empower young people to have their voices heard and reach their potential in life. This is done via staff and volunteer programs, learning, social Impact & Y Spaces.Action Sports runs youth-led skate programs across Australia. We aim to support social, mental andphysical activity of local communities, with programs designed to engage young people with alternative sport and recreational activities.Social Impact Measurement - Research & data team, focused on measuring the social impact on communities.
  • Acceleon
    Chief Executive Officer
    Acceleon Aug 2021 - Oct 2022
    Australia
    3 Direct Reports, 12 FTEs AU, South Africa. Appointed as CEO to drive the business transformation program, develop strategic growth strategies and set up the business for scale. Working directly with the Chairman and the Board.Creation & implementation of Expand, Accelerate, Innovate strategy.• New Brand strategy including defining values, vision and purpose• Building a high-performing team culture, including initiatives such as the Monthly Me Day (MMD)• Complete Data & Product business transformation (cloud migration & tech stack rebuild)• Incremental growth of the current platform, whilst in parallel building new technology to support rapid future growth• Introduction of a new product range to expand vertical industry opportunities in the Anti-Fraud space• Secured long-term contracts with Tier 1 banks and leading public financial services companies• Implementation of Product & Data Roadmaps, aligned with Commercial & Marketing activities• Expansion to New Zealand, proving the base platform capability to expand to any global market.
  • Acceleon
    Chief Commercial Officer
    Acceleon Dec 2019 - Sep 2021
    Melbourne, Victoria, Australia
    4 Direct Reports, 10 FTEs AU, MENA, SA. Appointed as commercial lead to drive key strategies to ensure the ongoing growth and revenue transformation. Working directly with the CEO, to lead the Sales & Marketing global strategy.Responsible for:• Achievement of Sales revenue growth of 15%+ year on year FY20• Leading revenue and pricing transformation program to better represent SaaS Annual Recurring Revenue (ARR)• Overseeing the go-to market product & sales strategies for the Narratiive (www.narratiive.com) & Acceleon (www.acceleon.com.au) brands• Initiated new marketing function for the business, building strategic marketing programs for 3 Brands: Acceleon, Narratiive & Covaler, with over 10 different product lines• Global management of 10 Commercial executives• Establishment of companywide CRM and delivering the Board with new reporting metrics including Company Sales Pipeline, ARR % increase & Sales Velocity.• Established sales objectives, by forecasting and developing targets
  • Acceleon
    General Manager - Apac
    Acceleon Jan 2019 - Dec 2019
    Melbourne, Australia
    Appointed as General Manager (APAC) to bring an experienced sales & marketing element to a business that had previously experienced organic revenue growth. Tasked with opening new industry verticals, repositioning the products & services, and building a marketing capability.• Creation of a suite of sales collateral pieces including presentations, rate cards, teaser documents, etc.• Development & implementation of sales programs, including customer success strategy and new business acquisition planning• Managed pricing strategy to extract additional revenue of +15% from existing customer base• Successfully integrated Hubspot CRM for Acceleon, after 10 years of client activity without a CRM in place• Building strong relationships with customers, along with strategic partnership programs
  • Salmat
    Head Of Business Improvement
    Salmat Nov 2017 - May 2018
    Melbourne, Australia
    3 Direct Reports, 15+ Global team, SME Advisor.Support the Salmat Executive Committee and General Manager with the development of key business transformational and innovation strategies. Preparation of Board papers, including recommendations, research, analysis and responding to requests.Leading the Project Management Office for Marketing Solutions. Providing guidance and leadership on operational and process quality principles to stakeholders throughout the business stream. Participate in internal and external meetings, discussions and negotiations to facilitate the execution of the agreed strategic initiatives. Conducting process design/redesign activities, and assisting with the development of implementation/change management plans. Participate in sustainability programs for both the media and digital products. Business Sponsor - application development of salmathub (mobile).
  • Salmat
    Head Of Service Delivery
    Salmat Feb 2016 - Nov 2017
    Melbourne, Australia
    7 Direct Reports, 100+ Global team, 50 clients + thousands of franchisees'.Accountable for building and delivering products and services to support the Salmat Media business. Provide delivery support to the client services and sales teams. Management of Salmat's Print & Graphic Design services.Management of Salmat's digital multi-channel marketing platform; Fuse. Assist the business in ensuring delivery solutioning is achievable. Responsible for ongoing compliance and adherence to all service delivery systems and processes. Provide strong leadership to AU and offshore Service Delivery Managers.
  • Salmat
    General Manager Ldn
    Salmat Feb 2014 - Feb 2016
    Melbourne, Australia
    3 Direct Reports, 40+ Global team. P&L Ownership. 20,000+ SMB clients.Responsible for managing all activities for LDN's National Service Centre including sales and profit for the LDN brand. Responsible for increasing efficiency by integrating SalesForce and Marketo with Salmat's inhouse quoting & jobbing system.Specialist in bringing innovative solutions to Small & Medium business in Australia. Provide strong leadership to the Sales, Marketing, Print, Online and Creative Design teams.
  • Salmat
    National Services Manager Ldn
    Salmat 2010 - Feb 2014
    5 Direct Reports, 40+ Global team. Product and eCommerce Development.Develop the National Service Centre for the LDN brand, including the management of print, creative design and lead generation services.
  • Salmat
    Senior Account Manager
    Salmat 2006 - 2009
    Responsible for managing a portfolio of corporate clients; relationship building, strategic planning, sales strategy, budget control.

Michelle Cross Skills

Leadership Customer Experience Direct Marketing E Commerce Social Media Stakeholder Management B2b Online Marketing Digital Strategy Account Management Sales Creative Design Services Great Motivator Business Development Team Management Team Leadership Digital Marketing Advertising Lead Generation Integrated Marketing Customer Relationship Management Strategic Planning Strategy Sales Management Online Advertising Commercial Leader Marketing New Business Development Change Management Customer Service Sales And Marketing Leadership Creative Services Multi Channel Marketing Print Management Email Marketing Business Strategy Management Project Management Marketing Communications Outsourcing Marketing Strategy Call Centers

Frequently Asked Questions about Michelle Cross

What company does Michelle Cross work for?

Michelle Cross works for Readytech

What is Michelle Cross's role at the current company?

Michelle Cross's current role is General Manager - Operations, Government & Justice | Board Director.

What skills is Michelle Cross known for?

Michelle Cross has skills like Leadership, Customer Experience, Direct Marketing, E Commerce, Social Media, Stakeholder Management, B2b, Online Marketing, Digital Strategy, Account Management, Sales, Creative Design Services.

Who are Michelle Cross's colleagues?

Michelle Cross's colleagues are Kyle Kriskovich, Casey Jamieson, Casey Jamieson, Andrew Koster, Helen Holmes, Stevie Draper, Melissa Callan.

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