Swift Anytime helps iOS developers across various experience levels prepare for technical interviews.

Led Product Marketing to drive demand, enhance brand visibility, and support revenue growth.➡️ Product Marketing Strategy:- Developed and executed a product marketing strategy, increasing market share by 40%.- Transitioned from PAYG to bundled pricing models, reducing churn by 15%.- Conducted market research and competitive analysis, boosting brand recognition.- Implemented pricing strategies, increasing average deal size by 20%.- Executed ABM strategies, with the DG team.➡️ Go-to-Market:- Planned and executed GTM strategies, resulting in a 30% revenue increase and $2M in annual revenue.- Coordinated cross-functional teams, achieving a 60% increase in enterprise client acquisition.- Developed product positioning and messaging, increasing customer engagement by 30%.➡️ Inbound and Content Marketing:- Managed inbound marketing campaigns, increasing lead volume by 50%.- Produced content (whitepapers, case studies, blogs, webinars), leading to a 60% increase in organic traffic.- Implemented and optimized workflows using Google Analytics, increasing lead-to-customer conversion rates by 30%.- Tracked KPIs and refined strategies, improving overall marketing ROI by 20%.➡️ Sales Enablement:- Developed sales enablement tools, improving sales cycle efficiency by 40%.- Conducted training for sales teams, increasing productivity- Established a sales enablement process➡️ Customer Success Collaboration:- Worked with customer success teams, reducing churn by 15%.- Acted on customer feedback, increasing satisfaction scores.➡️ Team Leadership:- Led a cross-functional team, increasing productivity by 25%.- Set objectives and provided feedback, aligning teams on organizational goals.

- The original marketing Swiss knife at the company – if it's marketing, I've done it!

• Effectively utilize competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity.• Focus on building demand generation strategies, brand perception, new marketing techniques• Responsible for Product Marketing, Product management, and lead generation• Responsible for creating processes around entire marketing activities in Hubspot.• Collaboration across Sales and Product teams for smooth flow of leads and technical changes in the product.• Campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drivecustomer acquisition.• Grew sales pipeline through quarterly inbound demand generation campaigns including email drip campaigns, PPC campaigns, webinars, sales-enablement collateral, promotions, and field events.

- Built global developer community from 700K to 4M+ in 3 years- Handled growth marketing- Created, developed and build HackerEarth brand to community - vision, strategy, and execution- Responsible for overall HackerEarth community growth - Focus on building demand generation strategies, brand perception, new marketing techniques- Effectively utilize competitive analysis and market research to assess plans and provide solutions that foster growth and increase productivity. - Developed and employed social media marketing strategy for LinkedIn, Facebook, and Twitter- Revamped SEO and SEM channels- Conceptualized, designed and executed B2C email campaigns in Hubspot.

-Built content marketing program. Raised inbound traffic to company websites by 46% in highly-niche developer assessment B2B space. Archived 2% conversion rate to lead of all visitors- Grew sales pipeline through quarterly inbound demand generation campaigns includingemail drip campaigns, PPC campaigns, webinars, sales-enablement collateral,promotions, and field events.- Oversee marketing lead generation. Tactics including SEO/SEM, Blogs and Forums, Page optimizations, re-marketing, calls-to-action, email campaigns and more for demand generation. - Analyze Web traffic, quality, conversion funnel, attribution and develop strategies to improve key metrics.- Managed team of copywriters to develop fresh, SEO-optimized content based on keyword traffic reports in SEMrush to drive backlinks and additional web traffic.- Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition.- Managed and implemented event marketing programs. Designing all event collateralincluding displays and managing all logistics for marketing, leadership and sales teams- Influenced technical roadmap, acting as the voice of the customer to the product team- Managed Customer Relationship Management (CRM) tools like HubSpot, Vtiger, Streak as admin creating nurture campaigns, newsletters and lead scoring opportunities.- Responsible for Product Marketing, Product management and lead generation for developer assessment platformAccess my content here -> https://tinyurl.com/arpit-blog

- Successfully developed, executed and managed integrated marketing plans for the largest product category - data structure & algorithm.- Planned and managed execution and delivery of targeted Business-to-consumer (B2C) campaigns on social media channels that grew by 120% in 10 months.- Effectively utilized web content management systems and email marketing systems.- Organized monthly 3 online events for the category, increased membership by 212% monthly.- Engaged technical audience of 1 million+ community by various on-going campaigns- Designed and executed digital strategies for IndiaHacks which attracted more than 30,000 developers from all over the world for the targeted category.

Advisor to Seed funded enterprise SaaS company building advanced evolutionary algorithms and deep learning products to produce actionable results from complicated, multivariate problems in several industries. Had three different products addressing different audience segment. The company was acquired by Crowdera.

MagMug was a self-publishing platform to bring book writers, poets, storyteller and publishers on a common platform. It was a platform that helped publishers find budding talent across vernaculars and also an opportunity for potential writers to demonstrate their skills to the larger community of readers. MagMug had 8000+ monthly active users, with more than 600+ write-ups submitted monthly.

- Excellent skills in Data structure & algorithms with more than 250+ hours of theory & lab session. - Taught subject Digital Electronics, Microcontrollers, Network analysis. - Designing end to end course structure - Certified NITTR staff

Project - 3G Deployment in UP EAST.Research - Develop a cloud system to configure & commission all the Node B connected to the RNC to a single system. Reducing the Work load as well the time.

Project Description - PCB designing and manufacturing.