Johan Andersson Email & Phone Number

Visby, Gotland County, Sweden

I founded Prouder with a mission to revolutionize how mass participation events celebrate accomplishments, offering a sustainable, digital alternative to traditional medals. Our post-race platform not only provides eco-friendly recognition but also fosters deeper, lasting relationships between event organizers and participants.As CEO, I lead a passionate team dedicated to integrating technology with tradition. Our platform enhances post-race experiences by going beyond digital medals, offering features that help participants stay connected to their achievements and the events they care about. By building a stronger, engaged community, we ensure that the connection to each achievement lives on long after the race.We help event organizers create more meaningful, sustainable experiences while empowering participants to celebrate and share their successes. With our platform, organizers can enhance brand loyalty and participants can forge ongoing relationships with their achievements and the events they love.Join us as we reshape the narrative of success and create lasting connections—one digital medal at a time.

Visby, Gotland County, Sweden

As a professional board member at Gotlands Bilfrakt, I contribute to the strategic direction and governance of the company, ensuring that operational decisions align with long-term goals. I provide oversight on business development, financial performance, and sustainability initiatives, helping to position the company for future growth in the transport and logistics industry.Leveraging my experience in business coaching and entrepreneurship, I bring a forward-thinking approach to board discussions, with a focus on innovation, risk management, and value creation. My role also includes supporting the executive team in making informed, strategic decisions that enhance operational efficiency and market competitiveness.

Visby, Gotland County, Sweden

Science Park Gotland Incubator | Guiding entrepreneurs from concept to salesI support early-stage founders in successfully planning, executing, and scaling their ventures. With a focus on strategic decision-making, I help startups define their core focus, navigate market challenges, and set realistic goals. My work has led to successful product launches, funding rounds, and long-term growth for companies across various sectors.To date, I’ve coached more than 40 startups across industries such as SaaS, hardware, MedTech, food and beverage, and sustainability. By guiding them through critical stages of growth, I’ve helped these companies secure funding, achieve their first sales and partnerships, and establish sustainable business models.My approach centers on empowering founders to develop not just their businesses but also their capabilities, preparing them to navigate the evolving startup landscape. I provide mentorship that drives long-term success, focusing on key areas such as product-market fit, operational efficiency, and customer acquisition.Startups I’ve coached include Skoolie, Hemisphere Technologies, SmakShare, Meltify MedTech, Ryde Equestrian, Mallas Ullpellets, and more. Many have gone on to secure significant market traction and investor backing.

Visby, Sweden

In my role as Director of Product Management and Co-Founder at Pickit, I led the design, development, and execution of both program and product roadmaps at tactical and strategic levels. My key responsibilities included overseeing the transition from a monolithic to a cloud architecture, reducing costs, and improving platform control. I also played a central role in deprecating outdated features and focusing on strategic product development, which led to the launch of our first true B2B Digital Asset Management (DAM) solution.Achievements:Led the successful development and deployment of a cloud-based B2B DAM solution.Implemented remote work processes across time zones.

Visby, Gotland County, Sweden

As CXO, I was responsible for creating and enhancing customer experiences across both consumer and business segments. I spearheaded processes for UX design, ensuring that the company maintained a customer-centric, agile approach to service quality. Our efforts were recognized through multiple Microsoft App Awards, including "Best UX" and "Best Overall App."Achievements:Developed UX design frameworks that earned recognition at Microsoft App Awards.Established cross-functional collaboration between design, business, and development teams to continuously improve service quality.

Stockholm, Sweden

As UX & Community Manager, I focused on delivering high-quality user experiences across Pickit's cross-platform, crowdsourced photo market. I managed the product roadmap, balancing both tactical execution and strategic planning. Additionally, I set goals and defined key performance measurements for service improvements.Achievements:Created and implemented design processes that supported fast, high-quality product iterations.Secured alignment between product design and business objectives.

Virtual

HappyFejs was a multidisciplinary creative company that combined web design and e-commerce, all driven by a passion for delivering great experiences. We founded HappyFejs with the goal of providing small and mid-sized businesses with affordable, beautifully designed websites, ensuring that they had a strong online presence without breaking their budget.Through our e-commerce platform, we sold well-designed products that reflected our belief in combining style, quality, and sustainability.

In this role, I taught developers and students the principles of customer-centric design, focusing on the value of creating user-friendly interfaces and successful UX designs. My approach involved helping students understand the critical intersection between functionality and design, and how a well-thought-out UI can significantly impact user engagement.I particularly enjoyed the challenge of teaching developers, and bringing design thinking into a technical mindset to help them create intuitive and visually compelling digital experiences.

Stockholm

As UX Manager at TeliaSonera, I was responsible for driving business value by developing and implementing user experience strategies across the company's global business units. I collaborated with product owners to design and deliver consistent, high-quality experiences for customers across a wide range of services, from mobile and IPTV to large enterprise solutions.Key responsibilities:Delivered global design guidelines to ensure UX consistency across brands in over 15 countries.Secured UX implementation in new product developments to maintain a cohesive user experience across international markets without losing the local brand values and culture. Managed UX KPIs and other key performance metrics to track and enhance product and service experiences on a global scale.

Stockholm, Sweden

In my role as Senior UX Specialist, I was part of a specialized team leading the user experience strategy for TeliaSonera’s international operations. I worked across a wide geographical range, collaborating with business units in more than 15 countries, including regions from Norway to Nepal. My focus was on ensuring that TeliaSonera’s services—from mobile and IPTV to e-commerce—delivered seamless and effective user experiences worldwide.Key responsibilities:Served as a UX center of excellence, providing expertise and establishing global UX guidelines across diverse markets.Supported the UX design for services deployed in multiple regions, ensuring that local market needs were met while maintaining a cohesive global user experience.

Boras, Sweden

As a teacher, I inspired media students to embrace and excel in design by teaching a broad range of subjects including visual design, communication, psychology, persuasion, web design, animation, illustration, and marketing. My goal was to help students develop not only technical skills but also a deep understanding of how design influences human behavior and communication.In my lessons, I fostered creativity and critical thinking, equipping students with the knowledge and confidence to create compelling, effective designs in the media industry.

Master In Science, Interaction Design

Certifierad Styrelseledamot, Styrelseutbildning

Activities and Societies: Rätt fokus i styrelsearbetet Rätt styrning, rätt bemanning, rätt inriktning samt rätt arbetssätt för oss som.

Cognitive Science