Misti M. Moore Email & Phone Number

Greater Atlanta Area

Decisely, a fast growing "insuretech" company focused on providing integrated benefits and other HR solutions to small businesses, brokerage partners, associations and franchisees nationally. Headquartered in Alpharetta, GA, with offices in Salt Lake City, San Mateo and Sacramento, Decisely is reimagining the way brokers and small businesses work together.

Worked with CMO and business development (sales) to create content and ensure consistency across B2B messaging.Managed strategy of website content hub, including user experience, design, A/B testing, data analytics, tracking, and content changes.Ensured all marketing content meets brand requirements, key needs in user journey and was aligned to consumer.

Greater Atlanta Area

Developed marketing strategy & roadmap for company's global conversation, analytics, and social engagement platforms, collecting and synthesizing market needs into product development suggestions and requirements Grew the company’s presence through the use of social networks (blogs, Twitter, Facebook, Linkedin) and traditional media.Scheduled, distributed.

Greater Atlanta Area

Identified and connected diverse, high-potential candidates with employers seeking to hire the best and brightest.Uncovered the “authentic demand” of the target market, via data driven insight and customer interactionsKey member of leadership team developing product roadmap and implementing growth strategies, through marketing investments, product.

Georgia Institute Of Technology

stemmed was selected to participate in one of the world’s most exclusive and successful research and business accelerators, Georgia Tech’s Flashpoint.Flashpoint creates better startups, faster. They welcome committed founders with a passion for responding to the needs of their customers. Flashpoint is not an incubator or accelerator; it is a rigorous.

Kennesaw, GA

Led market launch of 8 new products. Identified opportunities, researched new product possibilities, collaborated with R&D team and created campaigns generating $2.7M in annual sales.Created new global brand identity and associated brand standards. Results included new brand (logo) adoption for over 42 end-use products worldwide in the first 18.

Greater Atlanta Area

Developed and drove a national integrated multimedia program consistent with defined target audience and brand positioning. Results included maintaining or increasing overall brand metrics, with a 20% reduction in marketing budget.Collaborated with cross-functional teams, to develop marketing communications, collateral, media planning and in-store.

Altanta, GA

Managed one of the agency’s largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Defined client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral. Adhered to budgets, oversaw account billing and communicated.

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.)

Education record