Misti M. Moore Email & Phone Number

Greater Atlanta Area

Decisely, a fast growing "insuretech" company focused on providing integrated benefits and other HR solutions to small businesses, brokerage partners, associations and franchisees nationally. Headquartered in Alpharetta, GA, with offices in Salt Lake City, San Mateo and Sacramento, Decisely is reimagining the way brokers and small businesses work together.

Worked with CMO and business development (sales) to create content and ensure consistency across B2B messaging.Managed strategy of website content hub, including user experience, design, A/B testing, data analytics, tracking, and content changes.Ensured all marketing content meets brand requirements, key needs in user journey and was aligned to consumer personas.Quiq is a messaging application built specifically for enterprise customer service

Greater Atlanta Area

Developed marketing strategy & roadmap for company's global conversation, analytics, and social engagement platforms, collecting and synthesizing market needs into product development suggestions and requirements Grew the company’s presence through the use of social networks (blogs, Twitter, Facebook, Linkedin) and traditional media.Scheduled, distributed, monitored, listen and analyzed social media engagement using multiple 3rd party software tools.

Greater Atlanta Area

Identified and connected diverse, high-potential candidates with employers seeking to hire the best and brightest.Uncovered the “authentic demand” of the target market, via data driven insight and customer interactionsKey member of leadership team developing product roadmap and implementing growth strategies, through marketing investments, product innovation and partnershipsDeveloped and executed marketing initiatives that ultimately drove positive exposure. Initiatives primarily included online marketing with a very strong emphasis on social media platforms (LinkedIn, Twitter, Facebook)Conceptualized new service packages, to take advantage of company platform and develop strategic partnershipsLed the team to develop mockups and prototypes to help clients understand how stemmed™ could help them reach their business goals and objectivesCreated compelling messaging and content for use in marketing campaigns, advertising, online content and sales materials

Georgia Institute Of Technology

stemmed was selected to participate in one of the world’s most exclusive and successful research and business accelerators, Georgia Tech’s Flashpoint.Flashpoint creates better startups, faster. They welcome committed founders with a passion for responding to the needs of their customers. Flashpoint is not an incubator or accelerator; it is a rigorous management and education program that works closely with founders to create companies through research.

Kennesaw,Ga

Led market launch of 8 new products. Identified opportunities, researched new product possibilities, collaborated with R&D team and created campaigns generating $2.7M in annual sales.Created new global brand identity and associated brand standards. Results included new brand (logo) adoption for over 42 end-use products worldwide in the first 18 months.Performed ongoing consumer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Results included the development of a signature product that has been placed in over 10 key retailers in less than two years.Directed major website redesign to transform previously static site into a dynamic website. Results included increased traffic of 22%, increased time spent on site and decreased bounce rate of more than 10%.Developed added-value marketing programs for key clients (Bed,Bath & Beyond, Kohl's, Target, Costco, Best Western, Walmart, etc...) Used a variety of social marketing tools to generate excitement for new and existing product placements. Results included product placements, expansion into additional store fronts and an invitation to showcase brand(s) in flagship store.Managed all aspects of key industry event(s) including: strategy, product focus, marketing materials, contract negotiations, media communications, budget management and post-show recaps. Results included an increase of 15% in client attendance and almost a 100% in 2nd appointment requests (KPI) year over year.

Greater Atlanta Area

Developed and drove a national integrated multimedia program consistent with defined target audience and brand positioning. Results included maintaining or increasing overall brand metrics, with a 20% reduction in marketing budget.Collaborated with cross-functional teams, to develop marketing communications, collateral, media planning and in-store merchandising for new product innovation launches. As a result 1st product is currently the most profitable and fastest growing in largest retail account and 2nd product is being requested by aligned retailers

Altanta, Ga

Managed one of the agency’s largest accounts, serving as the primary liaison between agency staff, client marketing teams and outsourced vendors. Defined client requirements and project parameters and guide teams in the development and delivery of campaign strategy and multimedia collateral. Adhered to budgets, oversaw account billing and communicated updates to client teams. Successfully built the business from a ‘project by project’ account to over a 4 million ‘agency of record’ account.Clients included: Amtrak, Sara Lee (Hillshire Farm), Wachovia and Procter & Gamble (Pampers)

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.)

Education record