Misty Evans Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City Metropolitan Area

As a content strategist and content creator, my experience spans various industries including SAS, healthcare compliance, mental health and wellness, pets, style, culture, and music. What drives me is my passion for teamwork, creative problem-solving, and big, bold ideas. I love telling stories and crafting engaging and informative content across all mediums that resonate with readers, expand reach, and get results. I enjoy thinking outside of the box for unexpected ways to expand and grow. As a research-oriented person, I'm passionate about understanding customers, what they want, and how to give it to them.-10+ years in content marketing, brand marketing, and product marketing. -Proficient in interpreting data and research and responding with content that speaks to the wants and needs of the customer. -A respect for maintaining the integrity of brand voice and tone-Years of experience crafting an engaging, persuasive writing style with an adaptable tone.-Experience creating content that delivers on core marketing objectives and KPIs. -Basic knowledge of SEO best practices for on-page optimization. -Experience leading big projects from idea to delivery. -Experience maintaining a content calendar and upholding brand tentpole events.-The ability to present and communicate work and goals effectively.-Skilled in cross-departmental collaboration. -Excellent grammar and editing skills.-The ability to adapt content to a variety of channels as well as expand the impact and effectiveness of those channels-Experience with or an eagerness to experiment with content and workflow tools such as AI/ChatGPT -A passion for writing content that educates and improves people’s lives-Experience assigning work and editing freelance writers or contractors

Greater Salt Lake City Area

-Wrote UX Copy for buttons, landing pages, and the Healthicity website.-Worked with the Director of Product Design to edit ux copy for the Healthicity software products.-Developed content for over 100 new thought leadership content pieces (white papers, eBooks, checklists, infographics, podcasts, etc.)-Complete creative control over the two most downloaded assets, Compliance Horror Stories and It’s Lonely Being a Compliance Officer. -Developed “Compliance Conversations” podcast (4000 subscribers), and “The Misadventures of Ada,” cartoon series (over 10,000 views within the first few months).-Wrote over 250 posts for the Healthicity blog (8,000 subscribers)-Developed two 20+ page Ultimate Guides by working closely with our Subject Matter Experts and with our Graphic Designer. -Designed two compliance and auditing Industry Surveys and wrote copy for two Industry Reports for 2017 and 2018. -Created MP3 files for assets -Wrote scripts for VO talent for demo material, podcasts, and explainer videos.-Launched a “Compliance tips” video series and created videos to increase lead conversions.Ada Case StudyUnderstanding the monotony that coders and auditors face in their day-to-day grind, I developed a media strategy to break up that monotony and increase engagement. There are over 60K ICD-10 codes that coders and auditors need to know, so I wanted to provide some educational content that would bring moments of levity to their workday. An overview of how the cartoon was received: 31% Average Open Rate43% CTR Featured on the blog and has received 6,000 views becoming our highest-viewed series. Generating 3X as many blog views as pr. Ada is consistently one of our highest open rates. -Head of the culture committee. Held company events and spearheaded initiatives to improve company culture.

I taught a copywriting 101 course for the Continuing Education department.

Remote

As a content manager, I led a team of three skilled copywriters who produced over 200 pieces of engaging content for our resource center and blog. Our main goal was to drive more traffic to our website and increase lead generation. With their creativity and expertise, we were able to achieve outstanding results and boost our online presence. It was a fantastic experience working with such a talented team, and I am proud of what we accomplished together.

Florence Area, Italy

-Design and creative concepts-Oversaw clothing production-Oversaw marketing and branding-Produced photo shoots -Organized events in both the US and Europe

Florence Area, Italy

Wrote a monthly column on culture, style, travel, and the expat experience for the English speaking community in Florence, Italy.

Graduate Level, Visual Art

I studied the Italian language and culture, art history, creative writing, digital multimedia, design, oil painting, and conceptual art.

B.S., Sociology

English Language And Literature, General

B.S., English/Sociology

Activities and Societies: Honors.