Misty Meeks Email & Phone Number

Toronto, On, Ca

Montreal, Qc, Ca

> Leads the strategy, insights and digital practice, a centre of excellence that provides research, strategy and digital solutions to major brands including TELUS, Franklin Templeton, AstraZeneca, Molson Coors and many more> Coaches and develops a high-performing team of strategists, researchers, digital marketers and data scientists > Creates new business strategies and leads pitches in partnership with the firm's leadership team and cross-functional colleagues > Contributes to the firm's culture through recruitment, professional development and team building initiatives> Has driven significant revenue growth and helped build a thriving agency culture

Montreal, Qc, Ca

Toronto, Ontario, Ca

> B2B marketing team leader in charge of omni-channel marketing program including large-scale events, customer journeys, email marketing, website and thought leadership > Led Internal Media Planning Group responsible for media strategy, planning and execution for more than a dozen brands with significant media investment > Led several highly effective employee engagement including training and development programs, DEI initiatives, awards and recognition programs and the best-performing recruitment campaign in the company’s history

Toronto, Ontario, Ca

> B2C marketing team leader responsible for management of 20+ radio and television brands> Launched several large scale, successful national and regional campaigns> Won a Ted Rogers Business Excellence Award for the launch of Radio Player in Canada > Drove several successful employee engagement initiatives including Rogers’ first-ever Brand Leaders of Tomorrow program

Toronto, Ontario, Ca

> Launched Next Issue in Canada achieving 75% brand awareness within one year> Responsible for influencer marketing, social media, performance marketing and mass marketing portfolios

Toronto, Ontario, Ca

> Led the agency’s digital practice and spearheaded new business strategy which quadrupled revenue during tenure > Delivered social media and digital strategy services for a wide client base including Red Bull, Metrolinx, President’s Choice Financial, Nestle, Church & Dwight and many more > Consulted on technology and managed launch of several large scale websites and IT projects including a CRM system for the Toronto Transit Commission > Oversaw content marketing and creative production for digital projects > Recruited, coached and mentored agency staff in digital communications and technology > Programs delivered strong results and won many local, national and international awards including a Gold Quill from IABC> Was named one of Marketing Magazine’s ‘Top 30 Under 30’

Toronto, On, Ca

> Led the development of a new Social Media Marketing course at George Brown College> Created curriculum and taught the course for two semesters at which time I identified a suitable successor > Received glowing feedback from faculty and students on practicality of program and teaching style

London, London, Gb

> Led digital advocacy and fundraising portfolio to maturity > Drove more than $1million annually in online donations in Canada > Launched large-scale Canadian online advocacy programs that positively benefited animals including Choose Cage-Free and Stop Roadside Zoos both of which received mainstream media attention and generated meaningful action for animals > Developed and implemented marketing journeys in Marketing Cloud that successfully converted ‘advocates’ to ‘monthly donors’> Launched WSPA’s social media presence and led global social media strategy and mentored colleagues across 10 countries> Was invited to speak at multiple conferences based on success in role

> Developed user personas, website strategies and architecture for agency’s broad client base including a mix of B2B and Non-Profit clients > Coded websites in a variety of languages including CSS, HTML and JavaScript > Implemented and monitored website activity using Google Analytics > Participated in several successful new business pitches

Advanced Training Designation In Web Design & Development, Web Page, Digital/Multimedia And Information Resources Design

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