Mitch Brook Email & Phone Number

New York, New York, United States

As Managing Editor of PayPal’s Global Newsroom Network and global employee content channels, I oversee the company’s always-on content program. I create the quarterly content plan and am responsible for its execution while working with PayPal’s global communications teams and key stakeholders.My role includes:• Overseeing the day-to-day execution of the content plan across owned, employee, and paid channels• Setting the Global Newsroom Network editorial strategy• Aligning global content calendars• Brainstorming innovative content approaches• Providing creative direction• Building distribution strategies.All in the pursuit of ensuring our content offerings elevate PayPal’s brand reputation and trust among internal and external audiences.

New York, New York, United States

I've had a successful freelance career in writing, editing and as a digital content consultant and brand marketer. With a client base across Australia and the United States, I've worked on a wide range of editorial, branded and marketing projects. My work has covered the following areas of specialisation, with a focus on travel, culture (especially movies and TV), and business: • Writing feature articles• Interviews and personality features• Covering breaking news • SEO management• Image sourcing and treatment• Launching and writing newsletters to varied audiences including travel and business• Managing newsletter databases• Top- and line-editing for online and print publications• Writing for email marketing• Sub-editing and proofreading.Past and present clients include:PayPal, Visa, Westpac Bank, Accor, Qantas, Visit Houston, Visit Fort Worth, Best Western, Skift Inc., Springboard, Trekk Designs Inc., Ink Global, Junkee Media, Hardie Grant Media, Jetstar Magazine, Australian Traveller, The CEO Magazine, Concrete Playground, Truly Aus, AusBiz, Publishing ByChelle, Edge Agency.

New York, New York, United States

As features editor I contributed to the overall editorial and publishing strategy of Screen Rant. Ideation based on analytics was a key part of my role, as was working with writers to create high-quality editorial stories that grow audience and drive engagement. Other duties include:• Leading SEO project of updating content for increased relevance and performance, from article identification, editing, and reporting• Analytics-led ideation of stories for assignment to writing team• Reporting on content performance and analytics• Constant review of SEO, audience, and social media performance to inform future content• Supervising a team of writers and coaching them to improve their output• Staying on top of news and industry announcements• Filtering content and ideas to improve connection with audiences• Writing content as needed, including junkets, interviewing talent, and other editorial stories.

Surry Hills, Sydney

AWOL is a branded online publication created in partnership with Qantas, all about inspiring young Australians to travel the world. Produced by Junkee Media, AWOL is a mobile-first travel title that showcases travel destinations and real-life stories through written, image, newsletter and video content.As Editor, I oversee all editorial aspects of the title:• End-to-end project management of all content produced for the title, and editorial strategy as a whole• Sourcing, writing and publishing timely, accurate and inspiring travel content in the AWOL tone of voice• Commissioning, sub-editing, proofing and publishing engaging travel content• Setting and executing a content calendar• Managing a team, internal stakeholders and external freelancers located around the world• Overseeing all aspects of AWOL video strategy• Managing and report on monthly, quarterly and annual content performance and budgets• Representing AWOL at all levels in front of audience and client.From January to June 2018, I was Editor of The Cusp, a branded content guide to career, money and wellbeing for a millennial audience. It's a branded content collaboration between Junkee Media and Westpac Bank with the aim to make people that much better with their job, money and health. As Editor of the site, my role included:• Managing all content to do with The Cusp, from the site to social to the newsletter• Sourcing, writing and commissioning timely, accurate and inspiring lifestyle and finance content in The Cusp’s tone of voice• Commissioning, sub-editing, proofing and publishing content via the CMS• Setting and executing functional content calendars• Managing an in-house staff writer and team of freelance contributors• Sharing articles and videos to social• Working on video, advertorial, and native content• Representing The Cusp at all levels in front of audience and client• Editorial reporting and budget tracking.

Ultimo, Sydney

I was managing editor across up to five branded content titles at any one time, working with a variety of internal and external staff to deliver the highest-quality editorial projects on behalf of a range of blue-chip, government, small and large companies. As Managing Editor, my role included:• Research, write and commission restaurant and travel content for city guides including Sydney, Melbourne and Parramatta• Manage projects to ensure they’re delivered on time and to budget• Manage staff to ensure delivery of high-quality product• Commission, write, edit, fact check all content.

Surry Hills, Nsw

As part of a team I launched the online presence for Australia’s largest integrated pet company, creating written, video and image content for the site. Through the production of evergreen, SEO content, topical hub articles, social video, image posts, and hero videos, this team established an online content presence for the brands. In this role my duties included:• Writing articles for an online audience, including sourcing expert opinion and advice• Generating ideas for social, video and online content, as well as contributing to strategy• Liaising with clients, writers, designers and content producers• Subediting and polishing submitted copy to a high standard• Managing processes, deadlines and staff alongside the Editor.

South Melbourne

Working second to the Editor, this role involved me in all stages of production of Jetstar Magazine, from concept and commissioning through to editing, design input, proof-reading, and signoff for a monthly magazine up to 224 pages in length. Activities central to my role included subediting and fact-checking copy, commissioning and polishing content, communicating with Jetstar and third-party representatives, writing features and shorter pieces every month, and liaising with the commercial team on advertorial content. Further duties included: • Leading the creative team in the Editor’s absence• Editing the inflight entertainment guide section of the magazine• Travelling on assignment for story research and lead sourcing• Managing upload of the magazine to web via CMS • Redesign and editorial overhaul of the magazine for May 2014 issue• Working and problem solving under pressure without compromising quality • Jetstar Magazine shortlisted in Best Travel and Leisure category in the 2014 International Content Marketing Awards.

Sydney, Australia

At OUTthere magazine, I was involved in all stages of production of the magazine. I frequently communicated with clients and stakeholders and regularly commissioned and edited high-quality travel, business and industry feature articles. I also coordinated the OUTthere intern program, interviewing candidates and providing structure, feedback and review throughout their time at the magazine. Further duties: • Wrote monthly feature articles and other content on a wide range of topics• Led launch of magazine website and social media including ongoing updates• Other projects: Assistant Editor of En Route magazine for Best Western Australasia, for two issues; Production Editor for Destination NSW project Sydney.com; contributor to company blog• Editorial assistant intern from June to November 2010.

Castle Hill

Sales and customer service.

Master Of Arts In Creative Writing

Activities and Societies: Feature writing, Professional Editing, Non-Fiction Writing, Fiction Writing, Critical Analysis

Bachelor Of International Studies, Culture, Politics, Spanish Language

Activities and Societies: European studies; Politics; International Relations; Modern History; Spanish Language and Culture; 2009 Study.

Diploma, Diplôme D'Études En Langue Française A1