Mitchel Hansen Email & Phone Number

Cincinnati Metropolitan Area

+ Lead the development and execution of comprehensive digital marketing strategies across all channels, optimizing brand performance and driving business goals.+ Oversee website health, ensuring top-tier user experience, SEO optimization, and resolving technical issues through proactive site audits.+ Strategically manage paid advertising campaigns, leveraging data insights to optimize budgets, targeting, and landing page effectiveness for maximum ROI.+ Manage CRM and lead generation platforms, such as Salesforce and ZoomInfo, to optimize customer acquisition, retention, and data-driven marketing strategies.+ Collaborate with cross-functional teams and marketing leadership to align content strategies, customer acquisition, and brand messaging with business objectives.+ Analyze digital marketing performance using tools like GA4, Google Ads, and Semrush, providing actionable insights and recommendations to key stakeholders.

Cincinnati Metropolitan Area

+Oversee comprehensive marketing operations for Kinetic Vision+Collaborate closely with our eight Group Managers to create compelling content aimed at educating and captivating audiences about cutting-edge technologies+Lead a team of five members on marketing initiatives, encompassing: -Efficiently managing the marketing team's actions -Guiding web development efforts -Strategizing across market channels -Orchestrating public relations endeavors -Nurturing social media presence -Implementing effective inbound marketing strategies -Conducting thorough market analysisAchievements:+Implemented new organization tools within the marketing team, facilitating better execution of tasks and understanding deliverables+Facilitated development of critical relationships for marketing and business development opportunities for Kinetic Vision

Northern Kentucky

+ Manage communication strategy for AquiSense Technologies and partnering organizations+ Collaborate with a variety of teams on the development of content related to teaching and engaging audiences on key technology+ Manage all marketing projects and staff members regarding: - marketing budget - web development - market channels - public relations - social media - advertising - inbound marketing - market intelligence - market analysisAchievements:+ Managed rebranding and website redesign as parallel projects, resulting in 20% increased web traffic and leads 20% above goals on average + Developed Strategic Communication Plan using Diffusion of Innovation Theory+ Conducted and maintain product research on UV disinfection devices launched during pandemic

Northern Kentucky

+ Update and maintain company website for user experience and teaching about our technology+ Communicate company message with all B2B audiences in strategic channels and industries + Track online progress and analytics of website and social media+ Write and edit content for audience including press releases, articles, website content, and social media posts Achievements: + Consulted our parent company, Nikkiso Japan, on Marketing strategies in western cultures, resulting in a shift to their Sales and Marketing strategy+ Planned and directed video project resulting in a comprehensive video series on our technology and products

Grantham

Northern Kentucky

+ Maintain company websites and social media accounts+ Provide awareness of OEM manufacturing for Aerospace, Medical, and UV LED communities

Cincinnati, Ohio Area

+ Provide website development, SEO/SEM, Analytics, and Marketing strategies to our customers + Seek out new and developing businesses for our digital marketing package+ Maintain and retain current businesses already participating in our services

+ Assist with tutor lead generation through mass online ad placements+ Answer tutor questions and provide training of qualified tutor candidates to prepare for tutoring+ Develop special projects to assist business development team+ Provide assistance with tracking, follow up, e-mail communication and qualifying of tutor candidates

+ Maintain social media sites for the organization including communication on behalf of the company+ Update and change website to improve visitor experience + Manage ads and traffic to the site and analyze data to improve performance

Achievements:+ Assisted in obtaining a 100% compliance rating from recent audit+ Created several spreadsheets used by parent agencyResponsibilities:+ Analyze data from clients and assess their compliance with licensing standards+ Support clients with daily concerns and issues+ Provide varying reports on analysis and regular updates on clients’ state

Achievements:+ Assisted several clients with responsibilities including money management and education+ Maintained integrity and stability of department with one third of the recommended staffResponsibilities:+ Assess individual student’s needs and abilities and connect them to available resources in order to improve their educational progress+ Counsel young adults in their educational and personal goals toward a successful future

Achievements:+ Assisted team members with their personal growth within the department in communication and computer skills+ Created several methods of performance to better support and assist the work placeResponsibilities:+ File reports in accordance with company regulations+ Communicate effectively with all levels of administration+ Assist staff, students, and families by solving complex problems

Provo, Utah Area

Achievements:+ Handled stressful and strongly emotional situations with a supportive and professional air+ Established several personal relationships that helped support clients during difficult times+ Gathered and organized information about clients and made important decisions based on the analysisResponsibilities:+ Effectively work with clients from various cultural and economic backgrounds+ Create assignments specific to individual students to assist their growth as a person+ Monitor student’s activities/progress and write daily entries

Public Relations Certificate, Communication And Media Studies

Master'S Of Communication, Communication And Media Studies

Bachelor Of Science (B.S.), Psychology