April Lewis Mitchell Email & Phone Number

United States

United States

Princeton, NJ

Development/Rotational Assignment - Leader to 40 sales representatives, 3 sales leaders, Operations Manager and Regional Customer Strategist overseeing customer engagements in northern NJ, CT, 5 boroughs of NYC, Long Island, Hudson Valley

Princeton, New Jersey, United States

Led 20-person team across professional, consumer, medical education, digital and market access functions, including 5 people leaders

Princeton, NJ

Oversee pre-commercialization and all marketing - related strategies and tactics supporting both US and Global CNS compounds.

US Brand Lead for in-line and future indications. Oversee Professional, Medical Education, Consumer and Digital strategy and initiatives.

Greater New York City Area

Spearheading pre-approval initiatives behind launch of CNS compound. Efforts include all unbranded and branded strategy development and execution.

Greater New York City Area

Marketing lead for entire $3B portfolio of 7 promoted pharmaceutical products with full P&L responsibilityDirected simultaneous commercial launches of 2 products in different therapeutic categories through tight coordination of multiple work streams and mission critical timelines. Therapeutic Categories:Women's Health Gastroenterology.

Greater New York City Area

Women's Health/RheumatologyRelaunched oral contraceptive, fueling prescription growth of 70% year on year.Led pre-commercialization efforts for new product launches, including market assessment of new formulations, prioritization with R&D of clinical endpoints, collaboration with Regulatory Affairs on final label.

Greater New York City Area

Supervised a team of 11 Specialty Sales Representatives promoting Women's Health products in Northern New Jersey and New York. Finished 2007 and 2008 managing the #1 performing district nationwide (of 25 districts), winning Presidents Club for 2 consecutive years.

Greater New York City Area

Successfully launched an oral contraceptive, exceeding sales and profit projections through flawless in-office activities and a fully integrated marketing campaign encompassing TV, Print and Public Relations.

Greater New York City Area

CNS/Women's HealthManaged all aspects of marketing and promotion through contract sales organization for a compound indicated for use in pre-menstrual dysphoric disorder (PMDD). Drove prescription growth up 15% in 6 months.

Greater New York City Area

Brand management responsibilities such as overseeing brand budget, consumer promotion, in-store displays, pricing, advertising and packaging for various personal and household consumer products such as COLGATE Toothpaste, DYNAMO Detergent and PALMOLIVE Dishwashing Liquid.

Greater New York City Area

Initiated the creation and execution of all seasonal promotions for JELL-O Refrigerated Snacks.

Indianapolis, Indiana Area

Osteoporosis franchiseConducted pre-launch primary market research with payers and other key decision makers in the managed markets segment presenting opportunities and challenges to formulary acceptance for EVISTA.

Indianapolis, Indiana Area

Diabetes franchiseAnalyzed trends in market, with patients and physicians in support of launch of HUMALOG Insulin, recommending US launch price.

Greater New York City Area

Called on various office-based physician specialties (Primary Care, Pediatrics, Psychiatry, Gastroenterology), excelling to top performance in the Northern Region, behind promotion of PROZAC, AXID and CECLOR. In specialty sales position, focused on Hospital-Based physicians and key decision makers (Directors of Pharmacy, Medical Directors), driving.

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