Mitchell Hansen Email & Phone Number

Responsible for overseeing the marketing department of the credit union, including the planning and execution of all marketing-related channels, internal communications, as well as business development through financial education, community partnerships, media planning, social media planning, and membership growth opportunities.Responsibilities include: - Direct email campaigns, including the template designs.- Create new content each month to help drive leads, subscribers, followers, awareness, and/or other important metrics (examples include website, social media, and advertisements)- Craft content for social media to support brand awareness and product marketing.- Craft landing pages and forms to support lead generation and nurture efforts- Manage on and off-page SEO as well as organic search engine performance for the company.- Collaborate with sales, development, and operations to produce relevant content (Slicks, PPTs, whitepapers, videos, website content, training materials, etc.) supporting the closing of opportunities- Help modify and/or redesign graphic design content for ads, marketing materials, sales presentations, videos, users conference and more- Measure, report and optimize paid marketing, social media initiatives, inbound, and email marketing based on defined KPIs for success- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and eventsCollaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives- Analyze and report on the performance and efficiency of campaigns- Conduct market research and analyze trends to identify new marketing opportunities- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met- Write, proofread, and edit creative and technical content across different mediums- Work with external agencies and vendors to execute marketing programs

Director in charge of overseeing all strategy, execution and performance measurement of Last Word On Sport social media platforms.

Covering the Minnesota Timberwolves of the NBA and the Minnesota Lynx of the WNBA at Canis Hoopus, part of SB Nation. Job duties include reporting on both teams and leagues, also writing content such as recaps, feature stories, columns and other related content.

Covering the Minnesota Lynx as a beat writer as well as the WNBA from more of a general perspective, providing content on the league and the 12 teams residing within it.

Covering the WNBA and NBA with content focused on in-depth betting site reviews, current betting lines and odds, game previews, sports betting guides, and futures trackers.

St Cloud, Minnesota, United States

- Part of a University Communications team that leads all communication and marketing materials, publications and all other messaging for St. Cloud State.- In charge of leading and executing comprehensive marketing communication plans under the direction of the Association Vice President for Strategic Communication, Vice President of Strategic Enrollment, and the University President.- Lead the development and management of web content, storytelling, digital and social media, media relations, university internal and external messaging, digital and print publications, photo and video efforts and more. - Serve as the main communication contact for the university, whether that is external contacts, local or national media, or any individuals within St. Cloud State. - Work directly with the University President to implement and execute her strategic communications, messaging, social media and public image. - Implement and execute a comprehensive marketing plan to strategically communicate certain messages while reaching target audiences via social media or other avenues. - Create regular analytics and metrics reports measuring all forms of communication coming out of the University Communications office. - Create a strategic plan for how our communication and marketing efforts maintain and build the image, brand and reputation of St. Cloud State, also providing short-term and long-term goals to grow those efforts.

St. Cloud, Minnesota Area

The Marketing Communications Coordinator position creates and implements a comprehensive marketing communications plan under the direction of the Vice President of University Advancement. This position plays a key role in advancing alumni engagement and, in long term, will position the St. Cloud State Foundation for greater alumni participation in annual giving and major gift success. Duties include, but are not limited to:- Execute the strategic communications plan for University Advancement by developing and managing the regular publishing (in all media per plan) of targeted communications such as newsletters, social media, video/podcasts, web, print and more. - Source original story content by conducting interviews, researching and gathering supporting data, writing and editing final copy for publishing and identify content for repurposing in other media channels including social media and other platforms. - Take photography and video and also use sourced material to augment story content and develop an alumni/donor digital photo catalog and photo galleries. - Direct web and special media initiatives and review and evaluate current media trends to determine implementation and best practices of web and social media for Alumni Relations. - Manage Alumni communications and marketing projects, including graphic design, for all media and publications. - Utilize audio and visual streaming to deliver web content and podcasts as well as social media and video to promote alumni, students, faculty, staff teams and upcoming events. - Maintain analytics on an ongoing basis especially related to social media (page views, visits, unique visitors, etc.) to help drive communication strategies and fo year-end summaries for newsletters, events and other programs. - Serve as the team representative to the: University Marketing and Communications committee, planning meetings for Outlook magazine, brand management team and other committees as requested.

- Was a Minnesota Timberwolves and Minnesota Lynx writer/reporter at Zone Coverage (zonecoverage.com), where I wrote game recaps, features, columns and other digital content while providing analysis on the Timberwolves and Lynx, as well as general NBA and WNBA news. - Required to have advanced knowledge of digital platforms, current trends and marketing tactics to positively reflect the company.

Cold Spring, Minnesota

- As the Rocori baseball writer for the Cold Spring Record and Rocori High School, I was in charge of creating all content for the weekly Cold Spring Record edition, while also managing all digital and social content for the team and team website (www.rocoribaseball.com), which I created. Other duties included keeping up-to-date information and statistics throughout the year.- I compiled, completed and sent the weekly stories, features and other content to the Cold Spring Record while meeting deadlines and maintaining a relationship with the coach and the players to rely on them for information and interviews.

St. Cloud, Minnesota Area

- Was in charge of leading and managing communications, marketing and media relations departments, which included heading all content efforts across various digital and print platforms, such as web content, social media, video production, graphic creation, digital marketing and advertising, team-related programs, daily in-season programs and more. - Managed and coordinated all team social media accounts, executing content and providing a voice of the Rox on those platforms both during games and on off days. Other duties included creating team graphics for all platforms, SEO and digital advertising, video, newsletters and promotional items for the organization, while working with interns to coordinate items needed for projects.- Was the head of the organizations public relations and media relations efforts, including writing press releases and releasing key team information to the public, while serving as the primary contact for media outlets. - Produced, managed and updated all of the content at stcloudrox.com, including stories on players, coaches, host families and members of the community, while also writing previews, game recaps and more. - Worked closely with Rox management, ticketing, sales, community relations, merchandise, promotions and game operations staff throughout the year to discuss strategies and campaigns. - Was in charge of overseeing video, photo and radio broadcast staff – as well as game day staff – throughout the season and into the offseason, coordinating and assigning various duties. - During games, other than running social media and creating digital content, I managed the press box, accommodating local and visiting radio stations and media outlets while providing them with any information regarding the team (milestones, broken records, general statistics, etc.) during a game and throughout the season.

St. Cloud, Minnesota

During my time with the St. Cloud Times, I served as both a sports and news reporter, covering and producing content on various topics. - In sports, I reported on local sporting events and wrote sports game stories and features. My beat coverage included the St. Cloud Rox of the Northwoods League, St. Cloud State University sports and high school sports. The position required me to maintain relationships with athletes, coaches, sports information directors and athletic directors in the area. Other responsibilities included producing information on all digital platforms, which required proper understanding of all social medias, understanding of how important metrics and analytics are and how to push out information quickly and with quality, while enhancing stories digitally. - In news, I reported on local events and breaking news stories. I also compiled releases for the daily calendars of events and reported on various events throughout the community. It required me to receive and sort through news releases and assemble that information into stories, as well as performing under pressure. - This job allowed me to understand the importance of analytics, how to properly relay information, and how to engage and reach the proper audiences with content produced.

Greater Minneapolis-St. Paul Area

- Was a part of the digital media department, where I created content, such as features, game stories, team incite, etc., for Timberwolves.com and Lynxbasketball.com, reporting on games, events and team news.- Worked with the Wolves and Lynx public relations departments for story ideas and assisted in gathering key information for game notes and important team-related information.- Required to know how to create, organize, update and manage all web content, while assisting in marketing, design, photography and video production efforts.- Required to handle confidential information that was set to be released to the public.- Maintained relationships with players, coaches, media members, basketball operations staff and other staff members.- Covered the championship Lynx team during the 2017 season. In my time with the Wolves and Lynx, we experienced overall page view increases of 15.7 percent on Lynxbasketball.com and 117.7 percent on Timberwolves.com, as well as went through an entire organizational rebrand.

Bachelor'S Degree In Recreation And Sport Management And Mass Communications, Cum Laude Honors

I graduated with a Bachelor's Degree (in 3.5 years with cum laude honors) in Recreation and Sport Management and Mass Communications.

Education record

Activities and Societies: Basketball (2009-11), baseball (2009), baseball student manager (2011-13), Rocori Baseball webpage content.