Mitchell M. Email & Phone Number

Detroit, Michigan, United States

Support and manage data/business requirements for Medicare communications in collaboration with BCBSM’s Corporate Marketing / Customer Experience departmentLead analytical research efforts related to enhancing and informing member and group Medicare communicationsCoordinate data needs for ongoing BCBSM marketing campaigns among various stakeholder departments (Marketing, Products, Care Management, etc)Aid marketing outreach efforts to BCBSM’s ~5 million members, and provide reporting / analysis on ongoing campaignsCreate data piplelines and Marketing Cloud automations to support member journeys and reportingEstablish new analytical tools (storybooks, customizable reports, and automations) to serve self-reporting needs of Marketing Strategy stakeholders Manage data related to corporate marketing efforts by maintaining legacy and cloud marketing data repository Leverage enterprise data resources for visualization, modeling, and statistical analysis projects for Corporate Marketing / Customer Experience

Coordinate data needs for ongoing marketing campaigns among various stakeholder departments (Marketing, Products, Care Management, etc)Support marketing outreach efforts to BCBSM’s ~5 million members, and provide reporting / analysis on ongoing campaignsCreate data piplelines and Marketing Cloud automations to support member journeys and reportingEstablish new analytical tools (storybooks, customizable reports, and automations) to serve self-reporting needs of Marketing Strategy stakeholdersManage data related to corporate marketing efforts by maintaining legacy and cloud marketing data repositoryLeverage enterprise data resources for visualization, modeling, and statistical analysis projects for Corporate Marketing / Customer Experience

Detroit, Michigan

Support data and analytics needs related to marketing outreach efforts to BCBSM’s ~5 million members, and provide analysis and ROI on ongoing campaigns Define member audience for marketing campaigns and deliver segmented communications lists • Maintain and steward legacy corporate marketing data store Leverage enterprise resources for visualization, modeling, and statistical analysis

Detroit

Collaborate as part of a 6-member team which reports on various informatics programs within BCBSM, chief among them the NCQA HEDIS Accreditation programAnalyze income and diversity metrics of approximately 1.3 million members using SQL Server and RReport metrics on HEDIS measure sets in for NCQA HEDIS Accreditation

Byron Center, Mi

Collaborated as part of a 4-member team to coordinate advertising and program-planning for 5 corporate and 4 independent banners among buyers, category management, graphics, pricing, and marketing departmentsPlanned and proofed advertising of corporate and independent stores supplied by SpartanNash to help drive sales-leading fresh categoryEstablished a streamlined database of 9 major and regional competitor advertisements to aid category management and buyers with ordering and sales projectionAssisted over 165 corporate stores with scanning, UPC, and order troubleshooting issues in post-merger environment and supported implementation of new, unified error reporting

Master Of Science (M.S.), Business Analytics

Bachelor Of Business Administration (B.B.A.), Business Economics And Finance

Business, Creative Writing

Activities and Societies: •Honors Student Mentor: Planned introductory curriculum for and mentored group of 6 freshman honors students.