Leading with a strategic approach, the focus at Circle K has been on optimizing product assortments and promotions that resonate with customers. The recent transition to Merchandising Manager has allowed for hands-on influence in planogram development and operations support, ensuring the center store categories are not only profitable but also aligned with consumer demand.Previously, as Brand Manager, my tenure was marked by innovative multichannel marketing campaigns that leveraged sports partnerships and digital platforms to bolster brand presence. With expertise in multimedia planning and signage, the work contributed to a cohesive brand narrative that engaged consumers across various touchpoints, from social media to in-store experiences.