Mitchell Fawcett Email & Phone Number

Toronto, Ontario, Canada

Leading a full marketing and brand transformation. Goway was founded in 1973 in Toronto, and is now a global travel company specializing in tailormade trips around the world.

Toronto, Ontario, Canada

Since 2011, Globetrotting Magazine has inspired readers to pursue a lifetime of travel, bringing stories, perspectives, and expertise from passionate travellers. Our audience define themselves as travellers, not tourists, and want to experience the best the world has to offer. We reach over 50,000 in print and 250,000 in digital in North America. Globetrotting is always looking for exciting story ideas and talented freelance contributors. Please pitch mitchell@goglobetrotting.com. Globetrotting is published by Goway Travel.

Toronto, Canada Area

I led the agency’s most complex integrated marketing projects for key accounts, defining strategic vision and leading tactical execution teams across all of Major Tom’s service areas. This included conducting immersive discoveries and workshops, leading research and analysis, creating strategic plans, defining budgets, and overseeing implementation by cross-functional teams. I managed the Strategy, Brand, Campaign, Creative, and Social Teams, which comprised 17 people ranging from senior leaders to junior marketers. The role included hiring, leadership and development, and management of departmental budgets. I reported to the CEO and sat on the Senior Leadership Team, sharing in the ownership of service innovation, process evolution, business growth, and organizational strategy.

Part-time instructor for Digital and Mobile Marketing certificate program & Public Relations certificate program. Created the Digital Marketing for Tourism certificate program.

Vancouver, Bc

Motive Communications specialized in helping brands cut through the noise to tell their story using public relations and social media strategies. The agency worked in tourism, hospitality, retail, and health & wellness, with a team of 4 in Vancouver and Toronto. In July 2017 Motive Communications Inc. was acquired by Major Tom.

Contributed to a variety of publications in the fashion, lifestyle, and business sectors.

North America

Led the marketing communications strategies for each of O'Neill's seven hotels and resorts. With a focus on social media we were able to connect and engage with our guests to build relationships and increase loyalty. I oversaw a portfolio of 7 full-service hotels and resorts in Vancouver, Dallas, Phoenix, Scottsdale, and Whistler.

Western Canada

Led the marketing & communications strategies with a focus on public relations, social media, and online reputation management. Portfolio included The Westin Bayshore, Vancouver, The Westin Grand, Vancouver, and The Westin Resort & Spa, Whistler.

Worked with the Director of Sales and Marketing in all aspects of internal and external marketing and communications. Embraced brand identity in design and implementation of advertisements, collateral and promotional pieces. Effectively managed online presence and maintained websites and social media channels. Ensured strategic deployment of positive media presence by building relationships with various outlets, coordinating and writing press releases and organizing and executing media events. - Contributed to 80% increase in overall media impressions - Significantly reduced departmental expenses by negotiating and reevaluating contracts- 2 time winner of Most Engaged Public Relations for Starwood Canada

Responsible for large‐scale group sales and market development for both Radisson Hotel Calgary and Radisson Conference Center Canmore. Utlized customer‐focused sales methods to manage new and existng accounts with a focus on relationship building and development.

Worked with Sales and Catering Managers on an individual and team basis to assist in the achievement of sales targets. Maintained client databases and accountng records. Contributed on a property‐wide level to achieve the status of number one Sheraton hotel in the world.

Campaign Strategy (Continuing Education)

Diploma, Hotel & Restaurant Management

‐ Graduated with honors from two‐year Hotel and Restaurant Management Diploma Program ‐ Received several scholarships for academic.