Mitchell Hickerson Email & Phone Number

- Manage all paid media for Microsoft AI Cloud Partner Program (formerly Microsoft Partner Network) across LinkedIn, Facebook, Instagram, X, & more.- Form strategy, execute and optimize paid media investments to drive business results while evaluating and optimizing channel health, ad placement, creative rotation, etc.- Have delivered Quarter-over-Quarter improvements across all performance metrics while increasing paid media spend.- Identify, execute, manage, and report on available testing opportunities for Brand Lift, audiences, messaging, and placements

• Oversee a team of planners, analysts, and contract employees in planning and executing activation of social campaigns for White Claw and Mike’s Hard Lemonade, manage billing for monthly budgets of $5M+• Executed several nationwide high-impact moments on Twitter (Trend and Timeline Takeovers) and Snapchat (Filters, AR Lenses) for new product releases which drove over 80M+ impressions in one day

Minneapolis, Minnesota, United States

Clients: Dick's Sporting Goods, Walmart, Bethel University- Manage day to day contact regarding paid social strategies, ongoing initiatives & campaign health, optimizations, and reporting- Leverage client data, third party research, competitive information, and platform insights to inform paid social strategy for assigned accounts- Provide recommendations & points of view on campaign structure, targeting, budget allocations & other facets of paid social in accordance with client goals- Oversee billing process to eliminate discrepancies and actualize dollars regularly

Minneapolis, Minnesota

Clients: Dick's Sporting Goods- Build, manage, monitor, and actively optimize advertising campaigns for Dick’s Sporting Goods & vendors across Social platforms such as Facebook, Instagram, Snapchat, Twitter, & Pinterest- Extract & analyze campaign performance data to build actionable insights that drive campaign optimizations and future paid social strategies

Greater Minneapolis-St. Paul Area

Determine strategies for website design, content, & overall digital presence according to target markets, target client personas, & desired brand message of simplifying day to day work for our clientsHighly influential in deciding on strategy, decision points, content, and follow-ups based on lead interaction in 9-month drip campaignDesign, research, & write content for marketing materials including but not limited to: blogs, landing pages, emails, website pages, whitepapers

Create, manage, track, & interpret results of weekly MailChimp newsletters including opens, link clicks by location, bounce rate, & other relevant metricsCreate, manage, & analyze Google/Bing AdWords campaigns & A/B ad test KPI’s such as page ranking, impressions, clicks, CPC, bounce rate, & othersResearch & write website blog content, product & landing page descriptions, and all social media posts

Thessaloniki, Greece

Research, trial, and competitive analysis of marketing automation softwares.Examination into how to optimize use of a marketing automation platform for company.Presentation to executives on which software to use and how to best use it.