I'm an accomplished marketing and business development leader in the telecommunications industry. I'm second generation telecom and it's an industry I love, having spent more than 25 years in a variety of roles across four market-leading companies. At GOCare we help broadband service providers differentiate and thrive with compelling digital experiences. I've managed teams, lead as a hands-on contributor, and excel collaborating across departments to align marketing strategies with business objectives. I’m an ROI-conscious, analytical, and revenue-driven marketer. My track record showcases the ability to balance analytical thinking with creativity. My specialty is blending technology and business acumen regarding next-gen networks, VoIP, and the cloud evolution in telecommunications. I am now heading up marketing and partnerships at GOCare. For more than a decade I served as the Vice President, Marketing & Business Development at Alianza, helping drive 10x revenue growth and positioning the company as the leading VoIP and cloud communication platform for service providers.Prior to joining Alianza, I led solutions and product marketing for Acme Packet's service provider solutions portfolio (now Oracle). My telecom industry entry was with market research and consulting firm Infonetics Research (now Omdia), starting as a research analyst and finally serving as a principal analyst and company strategist.Areas of expertise include marketing strategy and positioning, market research and analysis, competitive analysis, public speaking, marketing communications, analyst relations, content development, ABM, HubSpot marketing automation, sales training/enablement, and demand generation programs.