Oversee the following areas of responsibility – Global Content Strategy, Operational & Process Excellence, Seasonal Execution, Content Updates, Content Leveraging & Partnering, Content Analysis and Content Creation. Ensure that our globally diverse Enterprise and Extended Enterprise audiences and user bases for the digital product training & inspiration platform have the most current, relevant, accurate & highest quality depth & breadth of content available to help elevate the Nike Consumer Experience, enrich the dialogue at the Moments of Truth and to help drive Sell-Thru on the Retail Sales floor.Global Content Strategy - Oversee, Lead & Manage the over-arching Global Content Strategy for the New Generation Nike Network (Largest Wholesale accounts, Nike Direct, NSP).Content Updates – Oversee, manage & maintain entire inventory of digital content by identifying, researching & reviewing all content on the site. Outline current content offering, map the content strategy (refresh schedule, what needs to be completely updated, what needs to be retired, etc…) and prioritize the work and efforts. Content Process & Seasonal Launches - Oversee the Seasonal Content Launch by working with the designated resources in the CC COE & SKU Global team, creating the initial Content Testing list, validating the product list with the CC COE Product / Content experts, working with the QA resource to test all content.Content Sourcing - Networking, communicating, relationship building with Global Sales groups (e.g., CC COE, other DGTM application groups) and other internal Nike groups (Brand, NA RBP, Global RBP, Categories, Corporate / Internal Communications, DNA, Product Testing, Nike.com, EKINs, etc…) to maximize content leveraging opportunities.Content Creation & Design – Oversee the Content creation process with all Internal Nike groups and the SKU Global Content Coordinator leveraging our Authoring Tool to create SKU Basics Pages. Source images, logos, copy, assets, etc

Oversee the Team digital marketing strategy, managing a team in-order to drive engagement, growth goals across digital channels for North America Team. Worked with leadership to create the digital vision to the marketing optimization, tactical execution, analysis, and content development & management. Defined priorities and orchestrate work streams to ensure execution across all digital marketing initiatives. Worked with brand categories to plan and integrate Nike Team plans and initiatives. • Planned and execute search and social ads campaigns, lead generation programs, SEO and content marketing initiatives as well as administering Content Management Systems, analytics tools and marketing automation platforms to be able provide guidance, direction and operational insights to/for Niketeam.com• Lead and own the development of the brand’s digital marketing strategy to enhance our online presence, connect relevant brand and product stories, build a community, and drive direct marketing opportunities.• Created and manage a digital marketing calendar tied to brand and product launch activities• Knowledge of agile project management methodology and process to improve operational efficiency• Provided oversight of planning and budgeting process as it relates to marketing operations and profitability• Drove the SEO strategy and optimize the Niketeam.com platform• Ensured optimal user experience of Niketeam.com to drive engagement and conversions• Collaborated with internal teams to create landing pages and strong call to actions• Determined key metrics and business outcome focused KPIs• Analyzed key metrics that unit our website traffic and digital goals/initiatives • Managed art and copywriting professionals (outsourcing where needed)• Coordinated with the merchandising and product teams to drive key product stories and commercial opportunities on the Niketeam.com platform

• Manage the catalog process which focuses on centrally managing product information, visually conveying the product technology, and executing the brand story• Lead, organize, and execute the photo shoots to capture the NA team product content for the sales catalogs and sales partners • Responsible for the execution and delivery of the digital and printed sales tools for our marketing distribution channels• Develop web surveys to gather quantitative market research in order to gauge and asses the market segmentation with Team uniforms for Basketball, Football, and Volleyball• Engage with the design and execution of direct marketing campaigns• An expert user of Nike’s eProcurement tools, SRM & Tradeshift, that manage the Purchase Order creation process• Budget and monitor the costs during the catalog creation seasons• In collaboration with the category PLM’s, help advance the design, format, and content creation of the sales catalog and digital platform• Manage the process of 3rd party vendor deliverables throughout the catalog creation season• From an eCommerce perspective, manage the new/featured product launch process by making sure all new products are ready for deployment to niketeam.com• Manage content of our major sales partners digital environments, so that it reaches brand image expectations of the Team category

• Create, edit, render, and push digital assets to niketeam.com for Team product each season• Analyze and investigate product and site related issues preventing the factory from producing on time• Act as a subject matter expert on all digital product and site usability questions• Contribute to improvements in the digital creation process by working with partners in DCS asset creation• Mentor new team members on existing processes and procedures• Participate in the development and enhancements of our tools to improve the efficiency of our work process• Responsible for optimizing the consumer flow and digital experience