Mitchell Powers Email & Phone Number

US

Cincinnati, OH, US

• Collaborate with product owners to drive product strategy
• Lead Pre-Iteration Planning meeting, clarifying items in the backlog as needed
• Coordinate dependencies with other teams, factoring in their resources and capacity, creating backlog items for their work. Planning those backlog items into iterations
• Work with business owner and team to define product requirements, design, and prototype process to deliver valuable, and feasible solutions
• Define and craft user stories and acceptance criteria
• Ensure the quality of product releases

Cincinnati, OH, US

• Collaborated with business units to align their marketing efforts with their business goals
• Created dashboards to present and analyze data from web, email and social campaigns – providing actionable insights & recommendations for continuous improvement
• Managed updates to content on company website, communicating priority, timelines and level of effort with the business units
• Led digital marketing workshops for internal marketing clients to help them prioritize their marketing strategy

• Focus on creating a unforgettable experience by making customers feel valued and appreciated
• Surprise and delight customers by making their problems my problem
• Always searching for how I can improve and build relationships with local cycling community and beyond
• Having the pleasure of introducing people to the amazing ways a bicycle can change their life

Columbus, Ohio, US

• Provided technical and on-page SEO optimizations to boost sessions by 67% on company blog
• Managed monthly AdWords budget of $12,000 creating and optimizing campaigns to support business lines
• Created custom tags and triggers in Google Tag Manager to track KPIs
• Built email campaigns in marketing automation tool to support marketing teams

• Increased Unique Visitors by 55% by improving search visibility
• Optimized on-page elements to improve rankings in SERPs from page 3 to page 1 for target keywords
• Increased contact form submissions 50% by improving CTA placement
• Helped surpass goal of 40 adopted dogs for 2017 by more than double by increasing digital presence

Framingham, Massachusetts, US

· Utilized tools like Bright Edge, SEMRush, and in-house tools to provide insights for our clients· Troubleshot Google Analytics revenue tracking issues on E-Commerce site· Co-led session on Google’s Data Studios at annual company meeting· Preformed research and provided content recommendations for Fortune 25 company

Cincinnati, OH, US

• Assisted in monthly e-commerce reporting for clients using Google Analytics and Data Studios
• Conducted audit on company blog, reported on findings to marketing team with insights and recommended actions
• Deployed tags in Google Tag manager for clients, ensuring tracking consistency across sites
• Presented competitive analysis to help develop company wide brand positioning and strategy

• Created social media strategy and content, growing Twitter followers organically from 7 to 230 over the 8 months
• Outreach to Angel and Seed-Stage investors across the country
• Develop and ensure branding across all platforms
• Managed product development team, working in conjuncture with developers to ensure consistency across platform

• Managed 10 client accounts effectively, by delegating tasks and time
• Formed accurate estimates for materials needed for projects
• Ensured client retention by confirming 100% satisfaction at the completion of every job
• Managed upkeep and maintenance for tools

Bachelor Of Business Administration (Bba), Marketing

Education record