Mitchell Young Email & Phone Number

Charlottetown, Prince Edward Island, Canada

Canada

Conceptualized and launched a tourism and hospitality brand specializing in PEI guidebooks and personalized vacation itineraries, achieving significant market penetration and strong customer engagement.Develop and execute marketing strategies, including social media management, increasing brand visibility and engagement through targeted social media management, copywriting, photography, and videography.Manage and optimize digital advertising campaigns, including Google Ads, SEO, and newsletters to drive targeted traffic and increase sales.Attend local events and visit businesses on-site to build relationships to foster strong relationships and enhance community engagement.

Toronto, Ontario, Canada

Successfully managing a roster of artists by overseeing schedules, client relationships, and negotiating contracts that resulted in significant artist career advancements.Streamlining sales strategy to cultivate opportunities in key markets, driving revenue growth, and maintaining consistent sales performance in line with benchmarks, demonstrating expertise in stabilizing market performance.Sourcing and building relationships with clients and overseeing day-to-day communications resulting in securing new client projects and increased sales.Managing and working collaboratively with both marketing and sales teams to develop marketing campaigns and outreach initiatives.Creating new business proposals and confidently presenting to clients.

Toronto, Ontario, Canada

Leading brand strategy in the skin care, hair care, oral care categories across consumer-facing channels that accurately represented the brand story and brand integrity within marketing, communications, and product portfolio.Developed and led a social media and marketing strategy that created a unique brand identity through online campaigns, content calendars, and an brand ambassador program, resulting in a 200% Instagram follower growth in 2020 and increased brand awareness for both D2C and D2B segments.Strategic communications with buyers and brokers leading to category reviews and pitching to buying teams that resulted in 66% growth in 2021 fiscal year.Leading sales management initiatives to elevate market share that confirmed new partnerships including Publix and the launch of an additional item in Walmart in Q1 2022.Developed and managed a product pipeline based on customer data that included 6 new launches in oral care, skin care, and hair care.

Toronto, Canada Area

Demonstrated brand leadership through eff ective buyer communication and competitive analysis, enhancing brand performance and driving profitable customer action.Collaborated and managed public relations, media outreach, and influencer partnerships to establish effective relationships ensuring the correct brand message and story were conveyed.Strategized and led the successful development and launch of two new products, driving a 36% revenue increase in 2018.Developed and implemented marketing and social media strategies aligned with company objectives, driving revenue growth, brand awareness, and expanded reach.Conceptualized and implemented in-house and outsourced photography to be used in marketing and social initiatives.

Toronto

Increased sales and cultivated the profile of the agency through the creation, design and organization of visual collateral, writing of digital copy for e-newsletters, managing social media imagery, and creating print and digital marketing materialCreated, moderated, and managed online and social media outlets including Twitter, Instagram, Facebook, YouTube, and Pinterest, leading to increased social reachMaintained efficient work flow with highly effective use of content management and social media tools such as Photoshop, InDesign, PowerPoint, Wordpress, Squarespace, Word, Excel, Mailchimp, and SEOCultivated relationships with PR, beauty, and fashion companies to create social outreach opportunities and organize product launches for artistsManaged, edited, and monitored agency websites on a continual basis to ensure content was relevant and timely which included orchestrating the design to successfully re-launch JudyInc.com and JudyInk.comEditor and frequent author for JudyInk.com, a blog highlighting news in beauty, fashion, photography, and interiors, with the objective of keeping subscribers up to date with agency work and relevant industry information

Toronto, Canada Area

*Freelance position - Fashion Magazine and Weddingbells MagazineCopy wrote and created aesthetic marketing decks and presentations used by the advertising sales team and editors to pitch to existing and prospective clients

Toronto

Managed, organized, and oversaw bookings and schedules for a roster of leading artists in the fields of photography, makeup, hair, fashion styling, off-figure, prop, table top, and food stylingTeam lead for Judy Inc Vancouver, acting as Agent and Office Manager in the Vancouver office for one year which led to the development of the west coast artist roster and client baseBuilt and maintained positive client relationships which resulted in new and repeat bookings and increased revenueConceptualized, cast, coordinated, and produced photo shoots to meet the needs of diverse clientele

Toronto

Utilized exceptional attention to detail when providing support to Booking Agents and general support to the CEO in order to facilitate a productive work environment including updating and monitoring the agency website, creating and maintaining model portfoliosEnsure flawless experiences while facilitating gosees and client meetings, organizing open-calls, providing assistance at photo shoots, and behind the scenes support at fashion shows

Bachelor Of Arts (Honors), Major In Sociology And Social Anthropology, Minor In Business

Activities and Societies: Dalhousie Faculty of Arts and Social Sciences Social Committee, Dalhousie University Frosh Leader, Dalhousie.

Certificate, Growth Marketing

Completed 8-week part-time program for Growth Marketing Professionals. Course content included: Growth and Experimentation Mindset, SEO.