Responsible for planning, drafting, and scheduling omni-channel content to engage with The Packaging School brand community and reach new audiences. From summer 2022 to Oct. 2024 I grew The Packaging School's LinkedIn account from 7,000 to 21,000+ followers.Assist The Packaging School in the continuous development of their 30+ courses/certificate programs for packaging industry—with a focus on editing, upgrading, and promoting our offerings related to sustainability and environmental impact. Conduct extensive research on emerging packaging laws and write research articles for our library. I have researched and created content for themes like FOP labeling in the US and EU, California's SB 54, PFAS laws, EPR legislation, and more.Create marketing plans and strategies for current course offerings and assist in the launch of new offerings and modules. Design, execute, and monitor Google Ad's campaigns to help The Packaging School reach new audiences and make meaningful impressions on packaging professionals around the globe.

- Implemented a social media strategy and increased followers on LinkedIn by 50% in just 6 months- Created a collaborative marketing communications schedule to coordinate content across teams- Crafted graphics and copy for social media including LinkedIn, Facebook, Instagram and TikTok- Developed reports by pulling analytics from marketing channels to help guide communications strategy and provide recommendations to engage with new audiences

Responsible for developing and managing content strategy and digital presence for Clean! Manage Clean’s omni-channel marketing efforts (LinkedIn, X, Email, etc.)Crafting email campaigns and newsletters to attract and retain clients.Research LCA-related topics and conduct data analysis to assist in client-facing projects.Responsible for Google Ads and new business strategy and outreach.

My group and I looked at the impacts and costs associated with food loss waste, internal monitoring systems, voluntary certifications/standards, regulatory costs, and environmental costs in Bunge's palm oil and soybean supply chains. Many of which would be diminished or obsolete in a future with Codex - therefore forging the business case for Codex Planetarius. Worked alongside the WWF Markets Institute as a part of a class for my Masters of Science in Sustainability Management at the Kogod School of Business.

- Managed social media accounts (Twitter, Instagram, and LinkedIn) using skills in content creation and prospecting to grow social followers organically to 200 followers by end of 2021- Created an informational packet for students on bioplastic and biotechnology industries to inspire students to pursue sustainable science, technology, engineering, and entrepreneurship careers leading a 35% increase in engagement among younger audiences- Analyzed follower data on social media sites to guide content strategy and prospecting efforts resulting in adding a 3 key clients throughout fall semester

- Implemented a social media strategy and grew followers on LinkedIn from 600-1100 in 3 months- Organized a fundraising event for veteran awareness using Salesforce to develop a contact list for potential donors- Crafted specialized PowerPoint presentations for sales team leading to new contract acquisitions and clients- Assisted in the redesign of company website landing pages after researching search engine optimization and keywords leading to a 50% increase in traffic to website

- Managed groups of up to 20 campers in an efficient and effective way leading to an increase in campers' families adding extra weeks of camp- Collaborated with other day camp counselors to come up with creative and engaging theme weeks