Mitch Wood Email & Phone Number

United Kingdom

Bournemouth, England, United Kingdom

• Lead a team of six skilled marketing professionals, overseeing the development and execution of marketing strategies for multiple products.• Managed multi-million-pound budgets across diverse performance marketing channels to optimise sales performance and cost efficiency.• Achieved consistent growth by aligning marketing strategies with business objectives and closely monitoring market trends.• Spearheaded the transformation of the in-house team into a Marketing Centre of Excellence, elevating overall performance.• Trading accountability to ensure marketing activity is efficient and achieving business plans and objectives.

Bournemouth, England, United Kingdom

• Directed the Paid Search initiatives, significantly boosting budgets and driving quotes and sales across all General Insurance products.• Orchestrated successful transition towards in-house PPC management by equipping the team with necessary skills and strategies.• Provided leadership in planning, reforecasting, budget management, and trading reporting, ensuring alignment with LV= Direct business plan.• Collaborated effectively across channels to achieve seamless campaign integration and maximise results.

Bournemouth, United Kingdom

Responsible for managing PPC for LV=’s General Insurance products. This includes; strategy, planning, implementing, delivering, analysing and reporting on all activity, working alongside our agency and internal stakeholders to deliver effective and innovative campaigns that meet their objectives and deliver return on marketing investment.

Bournemouth, United Kingdom

Responsible for managing PPC and paid social media marketing for LV=’s General Insurance products. This includes; planning, implementing, delivering, analysing and reporting on all PPC and social media activity, working alongside our agency and internal stakeholders to deliver effective and innovative campaigns that meet their objectives and deliver ROMI. Past experience in the role included managing the Affiliate channel for over a year and I continue to support the team on a variety of digital marketing channels such as email, online video, display and SEO.

Bournemouth, United Kingdom

Responsible for the end to end management of press, print, and TV marketing campaigns for LV= 50 Plus life cover. My role includes gathering data and writing literature for the campaign, working alongside media, print and creative external partners, ensuring the budget of the campaign is controlled and effectively managed, as well as supporting the delivery of the campaign to the consumer and making recommendations based on analysing the results.

Bournemouth, United Kingdom

My role at Ward Goodman Marketing was to plan and implement the in-house marketing activities of the company and to provide marketing support and consultancy services to clients. Project management, marketing consultancy, outsourced marketing, pay per click marketing, SEO content management, events management, online marketing and social media marketing.

My role at Ward Goodman includes planning, designing & facilitating on & offline marketing campaigns for the company and for a selection of its clients.Main responsibilities include; SEO content management, press releases, outsourced marketing, events management, online marketing, social marketing, in-house marketing, consultancy.Skills gained include; SEO research and writing content, web design (WordPress), numerous social marketing tools, promotional material design, writing high quality press release copy, basic graphic design.

Working in this fast pace environment whilst studying for my A-levels allowed me to develop my team work, time management and customer service skills.

The Idm Postgraduate Diploma In Digital Marketing, Marketing

Activities and Societies: Equivalent to a level 7 qualification or to master’s degree level and made up of 10 modules. Assessment criteria.

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Ba (Hons), Advertising And Marketing Communications, 2:1

Account Planning Advertising Theory and Practice Brand Management Campaign Planning Communication and Market Research 2 Communication.

A Levels, English Language, English Literature, Business Studies, Media Studies, 4 B Grades