With over a decade of experience working in the creative & technology industry, he specialises in influencing the space between creativity, strategy, technology, and execution. He grows brands or products/services by delivering commercial outcomes via deep consumer research, behavioural data, brand communication strategies, customer experience strategies, and cross-platform innovation.Lateral thinker and creative leader for whom viable ideas come naturally. Deeply values the philosophy of relentless improvement and to always learn more; training & developing others – reward is to pay-it-forward and lead teams to their best.Proven experience managing senior stakeholders and can work under pressure to meet tight deadlines. Also, his focus is to solve complex problems to bring viable business ideas to life.Insights:Advanced CX/HCD Design Thinking methodologies and practicesAccredited AMRSA researcherAdvanced exploration with problem discovery, discourse analysis, consumer research, online studies, in-depth 1on1, focus groups & ethnography.Proficient with SQL, DWH interrogation, social listening and data-interrogation tools.Strategy:- Delivering clarity. - Advanced problem discovery and opportunity spotting to solve complex problems, using a combination of lateral thinking, design-led, research-led & idea-led thinking methodologies, to drive strategies that connect to new customers, drive loyalty, emerge new categories, and bring new-to-world concepts.Execution:- Lean/Agile way of working with UX/UI designers, programmers, illustrators, art directors, content production. Negotiator of commercial landscapes to bring ideas to life – resource investigation, impact planning, and rapid prototyping. - Proficient producer of digital experiences.Technical:- Speaking & Facilitation. CX/Digital transformation. - Dexterity with markers on whiteboards or paper. - Marcomms platforms such as Salesforce, Creative Suite/AEM, and AV editing software.