Responsible for Life Insurance Product Strategy, Underwriting Standards and Strategy, Research and Advanced Analytics.New York Life is a Fortune 100 company and America’s largest and most admired mutual life insurer.

Co-leader of New York Life Direct's Marketing Department - the industry leading direct-to-consumer life insurance company.Key partnerships with AARP, the American Medical Association and the American Institute of Certified Public Accountants.Responsible for Customer Marketing, Advanced Analytics, Sales Planning and Forecasting.New York Life is a Fortune 100 company and America’s largest and most admired mutual life insurer.

Head of Marketing Strategy for New York Life Direct's Life Insurance programs, including the AARP Life Insurance Program.New York Life is a Fortune 100 company and America’s largest and most admired mutual life insurer.

Direct marketing executive focused on customer acquisition and loyalty through multiple channels including internet, direct mail, outbound telemarketing, email and press. 'Big Data' before 'Big Data' was cool. Developed innovative new methods of prospect targeting, product design and customer valuation. Managed and developed diverse teams of business managers and project managers. Selected to participate in Capital One’s Credit College, Advanced Credit College and Achieving Global Results programs.Key Achievements:• Led Marketing Strategy team responsible for all Capital One subprime credit card account acquisitions. Invested an incredibly large marketing budget to acquire a whole lot of customers• Turned around underperforming Small Business Credit Card Marketing Strategy team into one that consistently exceeded goals. Invested a very large marketing budget to acquire many, many small business customers• Partnered with Brand Advertising team to calculate the return on Capital One’s television advertising program investment• Negotiated with credit card association resulting in long term partnership (‘Circle of Excellence Award’ project)• Generated material annual operational cost savings by simplifying solicitation process for affinity-based credit card offers• Led integration efforts between multiple lines of business targeting the same prospects resulting in dramatic marketing efficiency improvements• Participated in industry forums as Capital One representative to influence pending government regulations in the credit card industry• Developed next generation of leaders by supporting direct reports in promotion to Director+ level positions while hiring from and successfully assisting team members in applying to top business schools - Harvard, Sloan, Yale, Duke, Insead, Oxford

Consulting team member on a wide variety of international engagements addressing strategic and operational issues, primarily in the areas of insurance and banking. Promoted after eighteen months. Active trainer of new hires on McKinsey strategy process. Worked throughout Europe and in Africa, the Middle East and North America.Key Projects:• Developed international growth strategies for specialist divisions of a global Lloyd’s of London insurance broker including: estimating market sizes and growth rates, identifying attractive market segments, developing segment-specific value propositions and proposing entry strategies including evaluating acquisition candidates• Evaluated opportunities for international expansion for a British retail bank including: estimating cross-border economies of scale and evaluating financial impacts of potential industry consolidation scenarios• Worked with a British retail bank to address critical strategic issues: capturing and acting on sales leads, developing differential servicing options for customers based on profitability, differentiating and rebalancing the branch network and coordinating activities across channels• Determined cost savings opportunities from the merger of two British retail banks as part of largest ever British hostile take-over attempt• Worked with a global Lloyd’s of London insurance broker to increase back office productivity while improving service levels including: identifying key performance indicators, redesigning processes for cost and time improvements, creating an appropriate organisation and incentive structure• Developed an organization design for a British insurance company including: determining degrees of scale economies in the sales force and call centres and evaluating customer requirements in the pension market

Summer internships focused on developing business and marketing plans for the launch of the Digital Video Disc, possibly the most successful consumer electronics product of its time. Invited to return for a second year.Key Achievements:• Patented an algorithm to store multiple versions of a program on a recording medium including working with internal engineers and external patent attorneys• Designed a multivariable model to forecast home video sales• Analyzed pay-per-view and video timing windows to develop strategies to maximize corporate profits