Mitra Madani Email and Phone Number

Provide project-based marketing consulting and project management services for local small business clients. Services include content and messaging development, SEM/SEO content and demand-gen strategy, and in-bound marketing (Hubspot) support.

- Lead expansion of marketing program with major retail and OEM partners (Best Buy, Costco, Dell, Microsoft, Amazon) to build demand for AMD’s flagship Ryzen products.- Secured and managed marketing budget of over $6M PQ to plan and execute co-marketing programs with partners leading to an unprecedented increase in assortment of AMD Ryzen-based systems starting from zero consumer-targeted skus.- Launched and managed the AMD sales associate training program across US and Canada from… Show more - Lead expansion of marketing program with major retail and OEM partners (Best Buy, Costco, Dell, Microsoft, Amazon) to build demand for AMD’s flagship Ryzen products.- Secured and managed marketing budget of over $6M PQ to plan and execute co-marketing programs with partners leading to an unprecedented increase in assortment of AMD Ryzen-based systems starting from zero consumer-targeted skus.- Launched and managed the AMD sales associate training program across US and Canada from scratch. Grew team and budget to cover over 150 trainers and $1M PQ.- Managed day-to-day activities of 3rd party training agency and multiple creative agencies to continuously create and refresh content, interactive modules and print collateral in English, Canadian French and Spanish. - Negotiated and ran special promotions with high impact content on partner training tools; over 25K Best Buy sales associates completed the online training course within a 6-hour period which was extraordinary per BBY’s feedback.- Managed sponsorship, planning, creative strategy, and special sessions at multiple events including the bi-annual Best Buy Achievers events with over 1200 attendees.- Created special content, promotional materials, and scripts for broadcast partners including HSN and QVC; recognized for 2018 Back to School broadcast which resulted in 100% sell out of inventory. - Managed development of free-standing interactive demo kiosks in stores from kiosk design, creative and content development and final build out. - Managed partner MDF and resolved reimbursement and compliance issues with operations and legal teams. Show less

- Oversaw and administered $20M annual global OEM partner fund including forecasting regional budget allocations, funding plans and accruals. - Refined and enforced program guidelines while partnering with executive, legal, sales and finance teams.- Set up and lead quarterly meetings to onboard partners on program guidelines, compliance requirements and corporate brand identity in all regions.- Key point of contact for partners to address claiming issues and regional problem… Show more - Oversaw and administered $20M annual global OEM partner fund including forecasting regional budget allocations, funding plans and accruals. - Refined and enforced program guidelines while partnering with executive, legal, sales and finance teams.- Set up and lead quarterly meetings to onboard partners on program guidelines, compliance requirements and corporate brand identity in all regions.- Key point of contact for partners to address claiming issues and regional problem resolution.- Audited the online strategic funding portal and recruited IT management to help expedite improvements which lead to streamlining and improving partner experience when submitting claims.- Created the how-to reference guide and trained partners on using the strategic funding portal and assisted partners with portal access and technical issues.- Hired and managed global ad tracking agency to help with POS tracking data to help make partner claiming process more seamless. Show less

Provide project-based marketing consulting and project management services for local small business clients. Services include content and messaging development, SEM/SEO content and demand-gen strategy, and in-bound marketing (Hubspot) support.

- Created first-ever outbound communications marketing plan, audience profiles, segmentation and messaging library for professional graphics market.- Managed vendor relationships and internal creative teams to create toolkits and numerous print and digital deliverables supporting aggressive product launch timelines and global demand generation activities.- Managed planning and execution of AMD booth at the annual SIGGRAPH tradeshow.- Audited all marketing activities and deliverables… Show more - Created first-ever outbound communications marketing plan, audience profiles, segmentation and messaging library for professional graphics market.- Managed vendor relationships and internal creative teams to create toolkits and numerous print and digital deliverables supporting aggressive product launch timelines and global demand generation activities.- Managed planning and execution of AMD booth at the annual SIGGRAPH tradeshow.- Audited all marketing activities and deliverables to remove redundancies including high-cost packaging development and printing since graphics products were shipped directly to OEMs and not sold in stores. Show less

- Led product launch and program management for AMD’s North America retail segment. - Worked with sales team and partners on merchandising, e-marketing and online program planning and execution.- Aligned with worldwide PR, consumer, and product teams to develop integrated and measurable plans designed to attract in-store consumers, and educate sales staff.- Owned AMD retail co-marketing guidelines and enforcement; created a new online ad tool to help partners better align with AMD… Show more - Led product launch and program management for AMD’s North America retail segment. - Worked with sales team and partners on merchandising, e-marketing and online program planning and execution.- Aligned with worldwide PR, consumer, and product teams to develop integrated and measurable plans designed to attract in-store consumers, and educate sales staff.- Owned AMD retail co-marketing guidelines and enforcement; created a new online ad tool to help partners better align with AMD logo and messaging guidelines for easier MDF claims. Show less

- Created and managed comprehensive product launch and communications plan to turn highly technical material into digestible content supporting Server/Workstation Product Marketing.- Managed product launch and strategic partner activities with integrated B2B marketing campaigns including comprehensive e-communications, lead generation, and customer retention programs. - Served as a key member of launch core teams to plan and support tradeshows and events including creative development… Show more - Created and managed comprehensive product launch and communications plan to turn highly technical material into digestible content supporting Server/Workstation Product Marketing.- Managed product launch and strategic partner activities with integrated B2B marketing campaigns including comprehensive e-communications, lead generation, and customer retention programs. - Served as a key member of launch core teams to plan and support tradeshows and events including creative development, booth logistics, demos and supporting sample programs.- Set up and managed a robust e-communications program including a weekly distribution to over 500 global contacts and a popular monthly e-newsletter growing customer list by 275%.- Created messaging and product brand guidelines along with supporting training modules and digital/print deliverables. - In charge of review and approval of all product content prior to external distribution by sales, marketing and PR teams. - Reviewed program measurement and managed optimization plans for sales tools and customer databases. Show less