Mohit Mittal Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Manage Customer Insights and Voice of Customer projects end-to-end, from designing research framework, executing, analysing data, and interpreting insights to uncover new sources of growth opportunities for retailers.
• Develop analytics to understand customer behaviour, path-to-purchase, shopping patterns, customer personas, preferences, and lifetime value to attract new customer segments and build deeper connection with loyalists.
• Collate primary/secondary data on consumer demographics, sentiments, drivers, and pain points by utilising various methods, such as quantitative and qualitative surveys, interviews, focus groups and market research.
• Conduct extensive research to gain profound understanding of the retail industry and consumer trends, and present valuable and strategic recommendations to senior management and clients.
• Assist in developing custom reports with data-driven and visually compelling narratives through Power BI, Excel, and data storytelling skills to drive robust decision making.

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Worked closely in team with the Chairman to build a new Go-To-Market Strategy for a Multi-Million-Dollar SaaS Application that aims to reduce readmission and relapse rates among mental health patients.
• Utilized Tableau & Excel for in-depth analysis on highlighting KPIs, extracting & cleaning data for ad-hoc analysis requests, & assisted with presentation of metrics for key stakeholders.

Sydney, New South Wales, Australia

• Conducted and analysed quantitative and qualitative research for marketing campaign and created databases to capture insights to improve marketing strategies and social media engagement rate.
• Improved customer engagement by identifying pain points and opportunities and effectively reduced the abandoned cart rate by 10% while increasing win rates and deal sizes with the help of A/B testing on the website.

Denver, Colorado, United States

• Worked remotely to optimise and improve sales and market penetration rate with a new structured Go-To-Market Plan which resulted in increased brand awareness and conversion rates.
• Managed weekly reporting and monitoring of KPIs with the help of Facebook Analytics and Facebook Ads Library.
• Created a new social media strategy to target different personas which resulted in increased engagement rates of 20% on Facebook, 25% on Instagram and business enquires by 10%.

Mumbai Area, India

• Conceptualised and executed intercollegiate events while leading a team of 20 members, breaking all records set by the seniors and the previous heads and Vice-Chairperson.
• Secured sponsorships through teamwork & networking and coordinated with sponsors such as VIVO and MTV.

Master'S Degree, Marketing

Bms - Bachelors In Management Studies, Finance, General, O Grade

Activities and Societies: Colosseum Fest, Head Of Department College Relations