Mitzi Cruz Email & Phone Number

Mountain View, California, United States

• Develop and lead marketing strategies, ensuring that BrainSee's innovative solutions reach and effectively engage target audiences.
• Design marketing material using Figma, Mailchimp, Adobe Suite, and PPT to create brand awareness.
• Plan and coordinate upcoming trade show events where BrainSee will participate as sponsors and exhibitors.
• Build strong relationships with News Reporters, Journalists, Influencers, Bloggers, Advocacy groups, and non-profit organizations to provide media coverage and create brand awareness around BrainSee.

Mountain View, California, United States

• Support the marketing and commercialization efforts for BrainSee and other related products developed by Darmiyan, Inc. Bridge the gap between technical development and market readiness, ensuring that the Company's.
• Marketing Strategy/ Social Media
• Product Coordinating/ User Research
• Sales/ Relationship Strategy

New York, United States

• Find the biggest pain point from over 100 customer discovery interviews using a thematic analysis
• Organize meeting Agendas with Co-Founders based on the Business Model Canvas
• Apply for pitch competitions where we emphasize our problem, solution, and value proposition
• Strategize the solution based on product-market fit and customer discovery interviews

Remote

• Created an internal Startup Roadmap and Methodology Playbook for the JCI Growth team
• Conducted and analyzed customer insights through customer discovery interviews and storyboards
• Organized the Open Blue Utility Saver booth for AAHOA Con resulting in 230 leads, and 15 pilots
• Collaborated with cross-functional teams to design and implement the MVP launch of the: Opening Value Proposition landing page, Site walker app, and Automated Proposal Generator
• Facilitated scrum and retrospective meetings using Jira, Gantt Charts, and Miro to uncover dependencies, blockers, and team struggles; that were later used to establish best practices
• Coordinated important meetings with customers, suppliers, consultants, and external investors

New York, United States

Detroit, Michigan, United States

• Built strong relationships with Mortgage Broker Partners throughout the nation.
• Communicated the value of our products, portal, and processes.
• Created PowerPoint presentations to educate and elevate my partners' businesses.
• Coached my partners and their teams on sales tactics and how to structure ideal solutions.

• Analyzed clients’ financial needs by digging deep into uncomfortable questions.
• Expressed empathy and pursued clients’ goals via strategic planning.
• Showed strengths in negotiating with analytical and financially savvy clients.
• Practiced patience with clients who were not as tech-savvy and used Samesurf to accomplish the sales process.

Greater Detroit Area

• Administrated over 200 customer discovery interviews to find useful trends.
• Created pivot charts to show trends and determine our value proposition.
• Built a strong knoME network and relationship with mentors, investors, lawyers, and potential clients.

• Overcame initial objections and created a valuable initial contact.
• Performance selected for Architecture leadership program all while meeting the required quota.
• Worked around integrity to make sure my clients made an informed mortgage decision.

Greater Detroit Area

Michigan