Mitchell Watts Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

Managed marketing programs and launches for Dell EMC converged infrastructure portfolio (VxBlock Systems and Ready Stack validated designs).

Dallas/Fort Worth Area

Led marketing strategy, programs and content development for the Converged Platforms and Solutions division (previously VCE) services portfolio.

Dallas/Fort Worth Area

Managed marketing communications and sales enablement content for VCE's services portfolio.

Dallas/Fort Worth Area

• Managed marcomm strategy and tactics for HP's Infrastructure Technology Outsourcing (ITO) Services portfolio, with a focus on data center and cloud services.
• Planned and launched HP Enterprise Cloud Services’ global sales growth campaign; responsibilities included market analysis, positioning, segmentation, messaging, development of a comprehensive bill of materials (print.
• Oversaw HP ITO Services’ social media strategy, blogger community, editorial calendar and content
• Wrote and produced “Zen of Data Center Services” video — winner of a 2012 Telly Award

Dallas/Fort Worth Area

• Served as account/program manager and marketing consultant for HP service line teams. Specialized in developing and managing Flash-based technology demonstrations, case studies, videos and podcasts that brought to life.
• Created an integrated, multichannel package of marketing content to support the global launch of HP’s virtual private cloud/IaaS offering, HP Enterprise Cloud Services—Compute
• Developed extensive content programs in support of HP’s service management, unified communications, desktop virtualization and storage services
• Teamed with HP and Microsoft partners to promote a joint unified communications and collaboration solution; communications included a Flash-based overview and a hands-on demo installation that allows executive briefing.

Dallas/Fort Worth Area

• Researched, concepted, wrote and edited communications as member of EDS’ corporate-level Creative and Online Services team. Internal and external communications included annual reports, corporate social responsibility.
• Developed promotions for the EDS Byron Nelson Championship — including invitations to hospitality events that drove a 50 percent response rate and won an IABC 2007 national-level (Gold Quill) Award of Excellence
• Scripted and storyboarded interactive Web-based games for the EDS-sponsored JASON Project technology education program

Dallas/Fort Worth Area

• Supervised and supported new nine-person creative team formed through a corporate restructuring.
• Mentored staff of writers, designers, production managers and Web specialists
• Hired external contractors and agencies and managed the relationships
• Led cross-functional group that established processes, roles and responsibilities for team and 35-person parent organization
• Directed all creative work and reviewed projects to ensure they met corporate brand standards
• Wrote copy on a wide range of e-business consulting and IT outsourcing topics

Dallas/Fort Worth Area

Proofed and edited all collateral created by team marketing EDS’ global IT services portfolio. Fine-tuned supporting marketing plans (including value propositions and positioning statements) and worked with team to launch a comprehensive sales-enablement intranet site based on the information.

Dallas/Fort Worth Area

Wrote, edited and proofed copy as contractor for EDS Corporate Communications.

Dallas/Fort Worth Area

Worked with team to redesign and condense 300-page user manual. Developed online help documentation. Wrote and designed three marketing packages describing all company products.

Austin, Texas Area

Wrote press releases and newsletters for acclaimed chamber choir. Managed 2,000-member database and performed bulk mailings.

Ma, Classics

Activities and Societies: Taught Latin I/II. Assisted instructors in courses such as "Medical and Scientific Terminology" and "Greek and.

Ba, Classics, Cum Laude

Activities and Societies: Attended Stanford University's Intercollegiate Center for Classical Studies in Rome (1991).