Matthew Applegate Email & Phone Number

Los Angeles, Ca, Us

St Petersburg, Florida, Us

- Led digital and programmatic strategy for Starlite Media’s expanding DOOH retail media network of 600+ digital screens, driving modernization and innovation goals to improve technology infrastructure and capabilities.- Managed the full network migration from a traditional CMS to a modern ad server, establishing dynamic mediation capabilities and enhancing ad decisioning processes.- Implemented Imply’s data analytics platform for log-level data analysis, improving marketplace bidding insights and enabling advanced yield management, resulting in a 4X increase in daily marketplace run rates.- Strengthened SSP and DSP relationships through regular collaboration and entertainment events, driving an 800% increase in programmatic ad revenues within 6 months.- Expanded agency and advertiser partnerships through strategic travel and participation in industry conferences and social events, building stronger client relationships.- Assembled and coached a team of 3 account executives on digital and programmatic strategies, increasing RFP frequency and awarded budgets through improved sales proposals and negotiation tactics.- Guided marketing efforts by developing sales collateral, overseeing editorial content for the monthly newsletter, and enhancing the brand voice for better engagement.- Managed strategic partnerships and vendor agreements with measurement and attribution data providers, negotiating new commercial terms that boosted revenue take rates by 10% and saved over $150K annually.- Oversaw programmatic buyer relationships across agencies and advertisers through frequent travel for face-to-face meetings, events, and conferences, fostering stronger partnerships.

Montreal, Quebec, Ca

Spearheaded supply development across the U.S. and Canada, growing Hivestack’s SSP footprint by 200% through partnerships with 120+ DOOH publishers.Established and led the Publisher Platform Services team, reducing the publisher integration backlog by 90% and improving client satisfaction through streamlined onboarding and enhanced communication processes.Strengthened publisher relationships, driving 50% YoY platform adoption by guiding programmatic strategy, facilitating demand, and fostering collaboration through feedback, proposals, and in-person engagements.Launched Hivestack’s LATAM operations, hiring and managing a regional director to establish a foothold in a new market.Mentored supply directors in China, Singapore, and Mexico, enhancing global expertise and fostering collaboration across regions.Co-developed and launched the industry’s first DOOH header bidding product, positioning Hivestack as an innovative leader.Led media partner education initiatives, uncovering new demand opportunities by educating buyer teams on emerging supply capabilities.Partnered with global buyer teams to successfully launch multimarket DOOH campaigns, increasing market presence and revenue.Managed Salesforce integration, implementing an analytics framework that improved operational transparency and data visibility.Led supply enablement strategy, collaborating with agencies to allocate supply and establish private marketplace deals. Utilized data analysis to extract insights, uncover opportunities, and track performance, while running cross-functional meetings with DSP and SSP teams to drive collaboration and revenue growth.Secured multiyear agreements with Fortune 1000 companies, collaborating with legal, finance, and product teams to close some of the largest deals in company history.

Denver, Co, Us

- Consistently ranked as top revenue contributor from 2017-2019, driving $40M in gross ad spend annually and generating $16M in net new revenue, resulting in 18% platform growth across CTV, mobile, and desktop.- Spearheaded $16M in net revenue by leading weekly client touchpoints, QBRs, and product trainings, uncovering growth opportunities and optimizing ad inventory through real-time bidding strategies.- Managed key industry initiatives, including ads.txt, CCPA, and GDPR compliance, enhancing publisher transparency and market trust while increasing inventory value.- Led deployment and retention of SpotX video ad-serving tech across 75 publishers, delivering bespoke solutions that maximized video monetization and increased platform profitability by 18%.- Drove an additional $1.6M in annual revenue by upselling programmatic video products, creating a ‘seat fee’ model for high-demand accounts, and securing long-term commitments.- Achieved 95%+ client retention by cultivating strong relationships with executive stakeholders and driving tailored growth strategies to optimize programmatic video ad performance across devices.- Improved sell-through rates by managing inventory and yield operations, leveraging log-level data and third-party verification to enhance ad-serving performance and efficiency.- Collaborated with C-level executives to negotiate renewals and expansions, maintaining 90%+ client retention and securing new agreements that increased platform adoption.- Exceeded revenue targets by partnering with sales and media planning teams to develop private marketplace deals and scale group Deal ID participation.- Accelerated publisher growth by analyzing media investment trends from Brands, ATDs, and DSPs, evolving sell-side strategies to align with market demands and boost engagement.- Enhanced product offerings by gathering client feedback on pain points and competitive insights, improving workflows and increasing publisher satisfaction.

New York, Ny, Us

Conceived and executed digital advertising campaigns, including programmatic, direct, and integrated sponsorships, for local advertisers and top-tier brands like Dunkin Donuts, Bosch, and Chevrolet. Provided expertise in pre-sales planning, managed campaign trafficking and optimizations, and reported on post-campaign outcomes. Facilitated cross-functional collaboration across news, traffic, research, and creative services to allocate resources and integrate digital and broadcast television assets. Guided efforts that helped secure over $10M in brand media investments and closed $150K in local digital ad sales. Drove multichannel sponsorships and created award-winning ad creatives, enhancing campaign impact and client satisfaction.

Long Island City, Ny, Us

Led web traffic analysis for over 700 local broadcast television news websites, delivering user engagement and behavioral insights that boosted visitor traffic and ad impression growth. Innovated custom analytics reports that enhanced integrated marketing strategies for both internal teams and external clients. Oversaw pre-implementation tasks and post-launch support for platform feature upgrades. Pioneered the development of a social media growth consulting service, collaborating with developers and third-party providers to integrate a client-facing social media analytics platform. Synthesized KPIs and data-driven insights into pitch decks for the CEO and senior executives, helping close several top-tier strategic partnerships

Long Island City, Ny, Us

Led the deployment of developer resources in support of client service managers responsible in overseeing over 300 local broadcast television clients and 700 web properties, ensuring a seamless client service experience that increased overall client satisfaction. Served as 1st POC with clients over phone and email to help troubleshoot issues, provide product training, and management of ad-server campaigns. Collaborated cross-functionally with internal and external developer teams to write support tickets and product enhancement requests, driving critical issue resolutions and the development of new features. Proactively created a new QA form that was accessible online for client service managers to use for discovering and documenting issues and hotfixes needed in the pre-deployment phase of new client web domains that successfully improved post-launch outcomes and freed up internal developer resources. Additionally, led the launch of new websites, facilitated major ad campaign migrations, and provided strategic insights that fueled client growth and renewals.

Cleveland, Ohio, Us

Intern for the Corporate Partnership & Sales Team. Responsibilities primarily consisted of assisting Account Executives and Activation Specialists with servicing corporate partners. Provided various operational support in developing and maintaining unique, creative, and profitable marketing partnerships that utilize the assets of the Cavaliers.

Us

Intern for the Marketing Development sales team. Trained to acquire new leads, meet with current and potential clients, developing custom broadcast television, website and mobile application plans, marketing plans, giving sales presentations and closing sales, Assisted post sales execution and follow-up and renewal process.

Stamford, Ct, Us

Attending product briefings and studying product profiles in preparation for promotional marketing displaysTravel to designated target locations, setting up promotional displays, engage passing consumers on product offerings. Successfully selling all inventory of assigned product.Conducting product demonstrations to a live audience, educating consumers on product offerings, determining needs and offering suggestions, selling.

Greeting prospective customers on site, assessing vehicle needs and product interest, leading them through the sales processes and closing a deal.I sold two cars on my first day on the jobResponsible for building and maintaining customer relationships to ensure satisfaction and potential leads on future purchases.