Michael Jarvis Email & Phone Number

Toronto, On, Ca

Brea, Ca, Us

• Develop and execute North American DTC Ecommerce strategy to ignite profitable growth across online sales channels, including Amazon and Walmart – delivering +30% growth.• Lead an 8-person team specializing in Account Management, Merchandising, Digital Advertising, Email Marketing, Content Planning, SEO Copy Writing, Product Photography and Graphic Design.• Introduced Key Performance Indicators (KPI’s) to track and measure team performance.• Implemented 13-day product launch schedule covering competitive analysis, keyword research, AI-assisted copy writing, SEO, image and enhanced (A+) content development.• Launched/relaunched over 100 SKUs, across 4 brands, within first 6-months. • Developed full-funnel advertising strategy - delivering +55% increase in Ad sales, 42% increase in orders, while lowering ACOS by -15%.• Create and present all reporting, including product launch summary, advertising performance, email marketing while setting KPI’s for the business.

Toronto, On, Ca

• Lead omnichannel revenue growth for extensive catalogue of home décor and houseware items sold across all major online retailers (Amazon, Walmart, Wayfair, Target and others).• Analyze, merchandise and optimize product pages, including keyword research, SEO copy writing, and strategic content planning to improve customer experience and conversion rates.• Coordinate Paid Search and Display advertising (self-serve and through agencies) to increase traffic, deliver maximum clicks and conversions while maintaining a high target ROAS.• Manage and mentor direct reports tasked with copy writing, keyword and display advertising, content auditing and merchandising.

Toronto, On, Ca

• End-to-end management of Amazon Seller, FBA, Amazon Renewed, eBay and Kijiji accounts; including product onboarding, pricing strategies, promotions, customer service, reporting, overseeing order fulfillment and returns. • B2C website merchandising.• Maintain Social Media calendar, develop weekly boosted Facebook content; resulting in a 78% increase of Followers and 100% increase in engagement.

Ca

• Merchandised B2B/B2C websites, managed content calendar and content creation, optimized product descriptions and determined Key Performance Indicators (KPI).• Optimization and management of Amazon Seller and Vendor accounts resulting in a 30% sales increase over 3 years.• Performed SEO and Google Analytics reporting. • Assisted in product development.

Toronto, Ca

• Developed comprehensive marketing and advertising campaigns to promote services and grow consumer awareness; resulting in a 20% annual increase in sales• Devised brand messaging across all media channels, coordinated Google Search and Display advertising (with a Target ROAS of 600%) and Google Analytics reporting.• Managed redesign of B2B/B2C website, optimized landing pages, produced all content for web and social media, increased social media following by 200% and engagement by 65%.• Executed targeted email marketing campaigns, wrote internal corporate communications, developed sales collateral and promotional materials for trade shows.

Santa Monica, California, Us

• Executed product launch and multi-phase marketing campaigns to maximize product sales.• Contributed to B2C website and social media pages by supplying original content and opportunities for consumer engagement. • Wrote copy and oversaw creation of TV, radio, print, outdoor and online advertising.• Managed design planning and sourced promotional items and sales collateral.• Collaborated with international artist’s, publicists and managers to plan promotional opportunities, meet & greets, photo opportunities and autograph signings.

Santa Monica, California, Us

Santa Monica, California, Us

Santa Monica, California, Us

Honours Diploma, E-Business Management

Marketing Studies

Honours Diploma, Recording Arts Management