Molly Barth
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Molly Barth Email & Phone Number

Manager at Circana
Location: Cincinnati, Ohio, United States 6 work roles 1 school
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Current company
Role
Manager
Location
Cincinnati, Ohio, United States
Company size

Who is Molly Barth? Overview

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Quick answer

Molly Barth is listed as Manager at Circana, a company with 6141 employees, based in Cincinnati, Ohio, United States. AeroLeads shows a matched LinkedIn profile for Molly Barth.

Molly Barth previously worked as Manager at Nielsen and Senior Modeling Analyst at Nielsen. Molly Barth holds Bachelor Of Science (Bs), Marketing, Minor In Interactive Media Studies from Miami University.

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Circana

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Profile bio

About Molly Barth

Data-driven marketing analytics manager with 8 years of experience in mix modeling and custom data analysis. I leverage a wide range of statistical modeling techniques to provide guidance to brands - identifying sales drivers, optimizing marketing ROIs, and quantifying media performance. A few recent highlights include:• Streamlining a multi-million dollar engagement's modeling process by 20%, allowing for increases to scope while meeting historical timeline and quality standards • Developing a new method to transform existing data outputs into a custom client template, providing an incremental sales opportunity• Introducing a cross-functional training and an agenda template to fill knowledge gaps between operations teams, improving communication and project efficiencyIn addition to data analytics, I enjoy writing poetry, reading fiction and medieval history books, and spending time outdoors.

Current workplace

Molly Barth's current company

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Circana
Circana
Manager
Cincinnati, OH, US
Website
Employees
6141
AeroLeads page
6 roles

Molly Barth work experience

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Manager

Cincinnati, OH, US

Manager

Current

Cincinnati, Ohio, United States

As a manager, my goal is to lead and support team members in delivering high-quality, actionable mix model results for complex multi-brand engagements. Before a new engagement, I coordinate with client success and data processing teams to determine project requirements, timelines, and methodology. During the engagement, I coach 10-15 analysts at a time on.

Nov 2021 - Present

Senior Modeling Analyst

Cincinnati, Ohio

As a senior analyst, I led day-to-day development of junior analysts and delivery of model insights across multiple concurrent projects. I worked with data processing teams to ensure that all input data included necessary dimensions and quality checks. Post-modeling, I created data visualizations, presented results and recommendations to clients in on-site.

Jul 2018 - Oct 2021

Modeling Analyst

Cincinnati, Ohio, United States

As a modeling analyst, I completed marketing mix models from end-to-end, identifying control variables using patterns in market data, and reporting results and initial recommendations in coordination with the senior modeling analyst.

Jul 2016 - Jul 2018

Client Services Intern

Cleveland/Akron, Ohio Area

As an intern in Client Services, I prepared reports and recommendations for several client brand teams, using a variety of Nielsen datasets.Skills: Nielsen Scantrak, Spectra, Panel data pulling & analysis

Jun 2015 - Aug 2015

Resident Assistant

Oxford, Ohio, United States

As a resident assistant, I was responsible for communicating and maintaining standards of residential behavior and supporting the well-being of 34 students. I met individually with students to discuss academic progress, emotional health, and conflict resolution. Coordinating with the RA team, I organized events to promote community engagement and highlight.

Nov 2013 - May 2015
1 education record

Molly Barth education

FAQ

Frequently asked questions about Molly Barth

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What company does Molly Barth work for?

Molly Barth works for Circana.

What is Molly Barth's role at Circana?

Molly Barth is listed as Manager at Circana.

Where is Molly Barth based?

Molly Barth is based in Cincinnati, Ohio, United States while working with Circana.

What companies has Molly Barth worked for?

Molly Barth has worked for Circana, Nielsen, and Miami University.

How can I contact Molly Barth?

You can use AeroLeads to view verified contact signals for Molly Barth at Circana, including work email, phone, and LinkedIn data when available.

What schools did Molly Barth attend?

Molly Barth holds Bachelor Of Science (Bs), Marketing, Minor In Interactive Media Studies from Miami University.

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