Matthew Black Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Los Angeles, California, United States

• Managed cross-functional teams to successfully develop, produce, and execute multi-faceted digital and social campaigns for clients across tech, lifestyle, beauty, and entertainment verticals
• Facilitated creative brainstorms, strategy planning, creator and influencer management, and paid social and organic campaigns for clients such as Amazon, Unilever, YouTube, Venmo, Tinder, and lululemon, among others
• Outreached, negotiated, and contracted partnerships with influencers, creators, and 3rd party vendors to supplement social media production and 360 marketing initiatives
• Liaised between agency and clients to manage day-to-day workstreams, build relationships, and analyze project performance in order to act as trusted advisor on business operations, process, and campaign health
• Built and supervised project and content management plans, including the development of key deliverables and goals, critical milestones, budgets and timelines, managed through Asana
• Produced TikTok Hashtag Challenges for Amazon that garnered 25B+ views and 50K+ UGC videos

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

• Led the development of all West Coast digital and influencer marketing campaign strategies, responding to RFP's in order to exceed client and agency goals, generating millions of dollars of revenue per quarter
• Collaborated with Brand Managers to oversee development and reporting of smart, progressive, data-driven campaigns, including brands such as Adobe, NFL, Volvo, Lipton, Lionsgate, and Nickelodeon
• Consulted clients on Social best practices, developing brand communication and content strategy approaches to create cohesive user journeys and successfully run 360 campaigns via Earned Media
• Oversaw all Paid Social Media campaigns across Facebook and Instagram, managing tens of thousands of dollars weekly in order to generate millions of monthly impressions and engagements

Greater Los Angeles Area

• Content marketing, digital strategy, brand strategy, paid social, account management, talent management
• Responsible for managing innovative online & offline lifestyle, food/beverage, cosmetics, fashion, entertainment and tech marketing campaigns to drive brand awareness, engagement and increased sales for clients.
• Led and directed hundreds of social media influencers, ranging in follower count from 5K-10M+, on multi-million dollar social media campaigns
• Created client campaign reports and presentations analyzing data and analytics via social metrics, optimizing to create more successful campaigns and exceeding client KPI's

Greater Los Angeles Area

• Account: Lexus National
• Assisted in the digital media pre-planning, planning, and post campaign process of multi-million dollar budgets for Lexus National initiatives
• Utilized creative briefs to collaborate with various other media teams and departments to effectively plan, execute, and deliver media plans and campaigns
• Administered social media campaigns across multiple platforms such as Facebook, Instagram, Twitter, and Tumblr
• Worked closely with media vendors, technology partners, and ad networks to enhance automotive exposure
• Participated with negotiations analysis, make-goods, and contract reviews with all media vendors