Michael Mooney Email & Phone Number

New York, United States

Liverpool, New York, United States

Cortland, Ny

Develops, implements and manages marketing and branding strategies, budgets, procedures and processes. Studies current positioning as well as market conditions and competition to provide comparison of the services/experience offered. Analyzes, researches, collects and translates messages to ensure clear, precise communication. Works with several levels of the organization to determine marketing strategies, including practice and/or industry groups and partners. Coaches other internal employees on marketing plans. Facilitates and organizes trainings as needed. Assists with networking, meetings, speaking engagements and client development.

Ann Arbor, Mi

Led and executed strategic marketing processes, including local marketing, communications development, and public relations activities for New York, Maine, Vermont, Connecticut, Rhode Island and Massachusetts. Evaluated trends and customer insights to guide franchisees in developing local strategy to meet sales and profit goals. Assisted in brand planning and consumer market strategy to create locally relevant brand initiatives and generate consumer engagement.• Earned recognition as KPI (Key Performance Indicators) Champion for East Region in 2016, achieving the highest KPI year-end scores of 7 marketing professionals within the eastern area.• Attained consistent double-digit increases in sales for assigned area of 11 markets for each year, 2014 – 2017.

Syracuse, New York, United States

Worked in the Admissions Department, assisting with the processing of all incoming applications. This entailed reviewing all transcripts, letters and any other supporting documents to be sure that all information was included before sending it along to the Admissions Representatives for determination.

Wilbraham, Ma

Drove actionable strategy to create sustainable brand conversion and market growth for 125 franchised restaurants in Mid-Atlantic/Southeast region. Leveraged local market data to create customized franchisee market plans. Developed store-specific improvement programs (LSM) to assist underperforming units. Managed marketing communications, assisting local stores in understanding and demonstrating corporate brand vision and standards. Directed new store opening processes including communications development, public relations, and ongoing follow-up assistance.• Held co-op meetings in markets with multiple franchisee locations or those in which franchisees co-existed with company-owned restaurants to make sure all stores were in alignment on national and local marketing plans. • Instigated local community involvement for new stores in Southeast region to enhance brand recognition in highly competitive markets. Created local connections with schools, charities, and senior citizen organizations.

Canton, Ma

Managed, implemented, and monitored local strategy to support corporate marketing objectives, overall brand plan, and financial goals for >1,800 locations within the Northeast. Partnered with franchised store leadership to assist in brand development and optimize profit potential. Managed media outreach and communications for product launches, store openings, and market-specific events. Oversaw budgeting controls, allocating resources, tasks, and project scope. Functioned as primary contact for vendors, managing invoice payments and contract negotiations.• Increased supported amount of managed franchisee locations from 200 to 1,800, working with each to facilitate local store marketing strategy. Introduced local tele-conference marketing calls to maximize reach and offer stores individualized assistance.• Collaborated with regional training team to add marketing curriculum to the range of offered classes to include local store marketing, grand openings training and community involvement strategy.

Bensalem, Pa

Managed regional marketing events including trade shows, media-related promotions, college marketing programs, and charity sponsorships. Identified potential marketing opportunities, planning and evaluating project details for 200+ points of distribution.

Syracuse, Ny

Devised and implemented consumer marketing and advertising tactics, integrating print, radio, television, and direct mail to promote long-term senior healthcare facilities and programs. Organized consultative external seminars to educate the public of healthcare issues concerning the elderly population. Coordinated trade show and presentation scheduling.