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@santander.us
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4 phones found area 781, 817, 401, and 877
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Michael J. Granoff is listed as Founder, Creative Producer, Speaker at Sleight of Brand, based in Wellesley, Massachusetts, United States. AeroLeads shows a work email signal at santander.us, phone signal with area code 781, 817, 401, 877, and a matched LinkedIn profile for Michael J. Granoff.
Michael J. Granoff previously worked as Director, B2B Marketing Strategy & Planning at Santander Bank, N.A. and Vice President, Director, Marketing at Santander Bank, N.A.. Michael J. Granoff holds Bs, Graphic Arts Technology, Management from Rochester Institute Of Technology.
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AeroLeads found 1 current-domain work email signal for Michael J. Granoff. Compare company email patterns before reaching out.
Senior performance Marketing Strategy and Planning Leader, with 18 years of experience in B2B and B2C segment analysis, value proposition development / creation, brand positioning, cross-channel marketing and optimization; marketing and sales integration; Next Best Action strategy and implementation, leveraging market insights, content strategy and creation, customer experience. Exceptional leadership, relationship building, and cross functional project management skills; able to achieve focus and synergy across teams to successfully deliver critical initiatives that acquire, nurture and grow customer relationships. Skilled public speaker.Focus Areas: * Strategic Planning, Value Proposition and Brand strategy/positioning B2B and B2C.* Integrated Marketing Strategy and Execution.* New Customer Acquisition and Onboarding* Data driven Direct Marketing & Customer communications- Relationship deepening, expansion- Digital targeting- Next Best Action, personalizationSpecialties: Performance MarketingCorporate Leadership and DevelopmentMarketing Strategy & PlanningMarket Insights, opportunity analysisValue Proposition and Brand DevelopmentNew Customer AcquisitionCampaign ManagementDirect Marketing/Advertisinge-Marketing/Social Media/Digital MediaProject ManagementMost recently, successfully managed the development of value proposition and brand positioning for Santander Bank Small Business Banking. Market insights indicate a path to 94% consideration from prospective clients who do not current have a relationship with Santander with focus on “white-space” opportunities.Shifted our B2B strategy to attract high-value, engaged clients, increasing value by as much as 30%.Shifted B2C acquisition strategy up-market with similar results.Heavy analytical emphasis to measure incremental performance and cost effectiveness.2023-24 shifting to digital first strategy guided by insights and analytics from 2022-23 direct channels test and learn agenda. Applying to Acqusition and Deepening initiatives to maximize engagement and retention.Former small business owner, public speaker.
Listed skills include Marketing Strategy, Direct Marketing, Strategy, Integrated Marketing, and 37 others.
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Wellesley, MA, US
Creator and Curator of Sleight of Brand: the intersection of marketing and magic where we’ll unlock the secrets of how magicians think to create spellbinding marketing; and have some fun in the process.I invite you to follow Sleights of Brand and join the discussion. I look forward to seeing you there!
Boston, MA, US
Boston, MA, US
Managed Direct Marketing B2C and B2Bdirect response team responsible for customer acquisition and deepening across consumer and SMB markets.- 4 person team managed specific one-to-one acquisition and cross-sell campaigns as operational owners of all direct channels and branch CRM platform.-Worked with product and channel marketing teams to develop campaign.
Boston, MA, US
Leadership of bank's direct marketing activities for consumer and business banking products and services to accelerate use of 1:1 marketing and drive incremental growth through acquisition and cross-sell campaigns.- Set campaign strategy with key stakeholders for direct marketing acquisition and cross-sell campaigns.- Develop and oversee the implementation.
Rockland, Massachusetts, US
Responsible for development and execution of strategy to support growth and expansion of small business and middle market business customer base to improve financial contribution.Lead refinement of value proposition within competitive landscape to define optimal positioning, and ensure delivery of product and service solutions to support it across lending.
Responsible for the successful marketing, positioning, and distribution of Business Banking deposit, lending and cash management solutions through various marketing channels. Provide insightful marketing vision for the business line to develop successful marketing strategies and integrated campaigns that are informed by market and customer insights to.
Senior leadership role on Marketing Operations & Planning Campaign Management team, featuring oversight of cross-functional practice groups executing fully integrated, multi-channel campaigns supporting both brand and product marketing and segmentation objectives. Responsibilities include program management of high profile initiatives for Citizens'.
Leadership role on entrepreneurial Direct Marketing team that drives approximately $2 Billion in gross deposits to the bank annually. Responsibilities include oversight of several key, high profile campaigns including oversite of all new customer acquisition and strategic channel marketing support of Citizens' Business Banking and Partnership business.
Direct Marketing Management (independent consultant)Profile of role includes oversight of direct marketing projects to support the objectives of product management and direct marketing teams. Responsibilities include creative direction/input to lead direct agency for specific campaigns, list specification and procurement, all aspects of program management.
Portsmouth, New Hampshire, US
Profile of role includes Advertising, Marcom, PR campaigns, executive presentations, project management, growth strategy leadership, direct marketing for this investment management firm. *Showcased career signature for change leadership converting the company from a cold-calling to lead generation model and integrating marketing programs with sales.
Role was co-founder, board member and leading marketing strategy and sales. Primary focus: marketing/selling a rewards marketing platform for credit card issuers. Major clients: National City and First Union.§ Built the corporate and product brand leading to rapid growth of the companys sales pipeline. § Provided a key sales leadership role in landing.
Provided leadership key to expanding our market presence and revenues: sales increased by 150% over 2 years. Promoted niche approach: “Optimarketing™”. *Tenure best exemplified by strengthening of ability to create unconventional landmark advertising concepts – integrating with sophisticated direct marketing techniques. *Displayed a number of soft skills.
Core product was information design, document management solutions and JIT delivery of corporate communications specializing in financial services/credit card marketing. *Led the companys rapid growth: a 240% increase of billings and 11% net profit margin over 5 years.*Established team building and leadership skills; 11 reports. *Major customers.
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Michael J. Granoff works for Sleight of Brand.
Michael J. Granoff is listed as Founder, Creative Producer, Speaker at Sleight of Brand.
AeroLeads has found 1 work email signal at @santander.us for Michael J. Granoff at Sleight of Brand.
AeroLeads has found 4 phone signal(s) with area code 781, 817, 401, 877 for Michael J. Granoff at Sleight of Brand.
Michael J. Granoff is based in Wellesley, Massachusetts, United States while working with Sleight of Brand.
Michael J. Granoff has worked for Sleight Of Brand, Santander Bank, N.A., Rockland Trust, Citizens Financial Group, Inc., and Wellesley Asset Management, Inc..
You can use AeroLeads to view verified contact signals for Michael J. Granoff at Sleight of Brand, including work email, phone, and LinkedIn data when available.
Michael J. Granoff holds Bs, Graphic Arts Technology, Management from Rochester Institute Of Technology.
Michael J. Granoff is listed with skills including Marketing Strategy, Direct Marketing, Strategy, Integrated Marketing, Marketing, Leadership, Management, and Lead Generation.
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