Sleight of Brand

Have you noticed that truly great, inspirational marketing and advertising campaigns seem rare these days? Regardless of your industry, does today’s advertising often feel ‘mass-produced,’ with homogeneous brand promises, positioning, value propositions, and creative presentations that fail to distinguish one competitor from the next in any compelling fashion? Why is this? Time, resources, budget constraints, or perhaps a heavy reliance on incentives and new predictive or Gen-AI technology? It’s likely a combination of these factors that’s weakened the third (creative) leg of the proverbial marketing rule of three. Should we, as professional marketers, settle for ‘good enough’? Status Quo? Will our clients? Enter Sleight of Brand, designed to inspire creative professionals to think differently. Led by 30-year marketing veteran and professional magician Michael J. Granoff, this initiative unlocks the secret mindsets of magicians—how they create miracles for their audiences—to help marketers achieve the same for theirs. By exploring every possible avenue, thinking unconventionally, and taking risks, you can spark miraculous breakthrough ideas and concepts to create spellbinding marketing that truly connects with your audience, driving brand recognition, consideration, and sales. Join the discussion to magically level-up your creative thinking! Note: the wonderful art used on this page by Fabrini. www.fabriniart.com