Mohamed Kakay Email & Phone Number

Responsibilities include:Developing brand strategies, writing creative briefs, guiding development and presentation of creative work.Briefing and collaborating with creative, account, and media teams to ensure alignment of strategic direction and creative development.Recommending and implementing research that will aid in the consumer insight gathering and strategic process.Designing, conducting and analyzing qualitative and quantitative research studies for both insight generation and creative development.Developing accurate and insightful conclusions from research data and presenting strategy and direction to the client. Constantly monitoring and interpreting cultural and social trends relevant to the client's target audience.Participating in strategic direction of new business strategies and presenting ideas at new business pitches.

Cranberry Twp, Pennsylvania

• Worked directly with the Executive Director of the company to devise and implement an entirely new strategy for the Fall Protection Division to help increase disappointing sales and market share• Created surveys, gathered, and documented robust voice of the customer (VOC) research that proved critical to product line development• Tracked and reported product line performance metrics and sales data and advised the best strategy with regards to which products to go to market with and which products to cease producing• Provided strategic input regarding subtle, yet key differences into different product line strategies for introducing new products domestically and globally• Conducted research and provided analysis of the competitive landscape and market trends that impacted the product line

Washington D.C. Metro Area

• Conducted legal research and drafted extensive technical memos concerning complex legal issues that were critical for depositions and detailed case analysis• Coordinated interviews of several key executives to help advise the senior leadership of the best course of action and appropriate strategy to pursue for our client—lead to repeated favorable settlements and victories in court for our clients• Devised and implemented new protocol to improve efficiency and foster collaboration with team members. Organized and lead numerous team meetings to guide and instructed up to 30 attorneys on my team on workflow and data analysis protocol changes—lead to a faster and more efficient working model that remains in place today• Addressed state and federal legal and regulatory issues as they arose and helped develop strategic roadmap for the pretrial phase of pending antitrust litigation• Trained and supervised para-professionals

Bachelor’S Degree, Psychology

Activities and Societies: Psi Chi National Honor Society in Psychology

Doctor Of Law - Jd

Master Of Business Administration (M.B.A.), Marketing