Senior Finance Executive with more than 25 + years of experience, 21 + years of it dedicated to the advertising industry. Responsible for the day to day management of all company financial functions which include; financial reporting, general accounting, planning and budgeting, cash forecasting, and the preparation and analysis of data. I am experienced in financial management, streamlining accounting and bookkeeping practices and spearheading significant financial operational improvements, including a cash to accrual conversion and enhanced revenue reporting policies. Analyzed monthly performance, maintaining files, producing reports, and documenting financial information to present to the partners on a monthly and quarterly basis. Successfully implemented financial software initiating vital project tracking processes and task allocation methods that promoted employee utilization and eliminated redundancies. Created ad hoc reports documenting billable hours, profitability, leverage, and other key performance indicator metrics. Part of the Senior Leadership team that helps contributed to the ongoing success of the company. I bring an analytical and detail-oriented approach to all these tasks.