Michael Maxwell Email & Phone Number

London, England, United Kingdom

In my role as Strategy Partner at Valtech I work with clients to define North Star, build roadmaps and value cases.- Manufacturing / B2B vertical strategy lead responsible for defining vertical narrative and scaling GTM- Scaling research methodology that used to translate data into actionable insights - Strategy lead on a number of B2B brands - I guide cross functional teams that; define North Star visions, elevate the customer experience, build value cases and create long-term roadmaps to gain sponsorship. - Trusted advisor to senior executives working bridging the gap between technology and business.- Thought leader – speaking at events such as Opticon, producing Thought Leadership and white papers that drive reach and generate sales qualified leads.Main technologies worked with:Optimizely | Adobe | Sitecore | Shopify

London, United Kingdom

I am a strategy partner at Wunderman Thompson where I lead our work for Microsoft and Lexus. My focus is to lead teams that design experiences through; communications that drive action and optimising websites.I have also grown a community led DTC eCommerce sportswear brand, Football Shirt Collective built on Shopify, as featured in the Guardian, The Independent, Side Hustle School and many more.Key accountsMicrosoft, Lexus / Toyota, News UKExample projectsDeveloped a campaign for Microsoft to inspire CxO across Europe to transform their businesses to be more sustainable.Results:- 15x more leads than tech competitors- 196% above target for leads generatedDefined vision and redesigned a retail website for global energy company to drive deeper engagement and increase transactions. Results:- Reducing bounce rate (from 65% to 30%)- Increased PV / Visit by 39%.Developed and implemented a football content strategy for leading UK publisher. Results:- Grew audience from 300k - 3m and develop new business models- Developed a CRM campaign that acquired over 1.4m UK players to fantasy football game, winning a number of DMAs

London, United Kingdom

I worked as a digital strategy manager for Accenture Interactive advising a range of clients in the Life Sciences, Consumer Goods, Banking and Insurance sectors on digital marketing and strategy.

Manage a number of digital channels and advise on digital communication strategies for a range of publishing models and clients both internal and external including;- Social enterprise strategy (enterprise)- Mobile (enterprise)- Community management

Responsible for managing the website redevelopment and online content strategy for our external website;- Developed and implemented website redevelopment strategy.- Lead generation - generated a number of leads from the site resulting in a pipeline of fees for the business.- Social media - manage KPMG in the UK social media activity; including twitter campaigns and developed of brand YouTube channels.

I worked in the High Growth Markets Practice targeting companies looking to invest in to and from the high growth markets e.g. China and India; - Managed a range of senior stakeholders and developed my network globally - Campaign management- Account management - Design and build Key skills: account management, international business, innovation, digital marketing

I worked in a number of placements through the two years developing my network, skills and experiences, including;- Financial Services Marketing- Press Office- New and Emerging Markets- Online Services- KPMG's Services- Succeeding in Turbulent Times campaign

Worked as a radio and television journalist, producing news across a number of broadcast mediums and liaising with a number of journalists. I booked major guests for stories to be run on BBC Breakfast News as well as developing my research and sourcing skills on breaking stories.Key skills: communications, innovation, project management

Charteredprofessional Diploma, Marketing Planning, Marketing Research, Marketing Communications, Marketing Strategy

Activities and Societies: 2007 Chartered Institute of Marketing Professional Diploma - Distinction gained in every module; Marketing.

Ba Management Studies, Management Studies

3rd Year: Gained a 2:1 such modules as Strategic Management, International Marketing, International Business Marketing, Management.