Mike Mclean Email and Phone Number
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For over 20 years, I've juggled my "day job" as a senior writer, creative director, and marketing manager in advertising, direct marketing, content marketing, promotions, branding and product development with my vocation serving as a Permanent Deacon in the Catholic Church. In 2017 I was blessed with the opportunity to work full-time as Pastoral Associate for Faith Formation at St. Elizabeth Catholic Church in Kansas City, MO. Onward and upward.
St. Elizabeth Catholic Church
View- Website:
- stelizabethchurchmd.org
- Employees:
- 14
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Pastoral AssociateSt. Elizabeth Catholic ChurchOverland Park, Ks, Us
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Pastoral AssociateSt. Elizabeth Catholic Church Jun 2017 - PresentKansas City, Missouri AreaBlessed with the opportunity to serve full time as Pastoral Associate at St. Elizabeth, focusing on adult faith formation, sacramental preparation, and pastoral care. I serve as RCIA Director and Catechist, coordinate Small Faith Groups, and support other parish ministries. -
Sr. Manager--Content MarketingRenaissance Learning Jul 2015 - May 2017Overland Park, KsManaged the development of the company's first content marketing strategy, then transitioned to developing, launching, and managing the company's webinar strategy, which quickly became a highly successful source of leads generated. -
Creative Services Manager--CopyRenaissance Learning Oct 2012 - Jul 2015Wisconsin Rapids, WiManaged the copywriting staff in the marketing department, partnering with the Creative Services Manager--Design in overseeing development of all creative work in all media: web, e-marketing, print, direct mail, collateral, trade show and sales force support.
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Senior CopywriterRenaissance Learning Nov 2011 - Oct 2012Wisconsin Rapids, WiDeveloped concepts and wrote copy for marketing programs in all media.
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Senior Writer, Creative DirectorMccopywriting Dec 2010 - Nov 2011Developed concepts and wrote copy for a range of B2B and B2C clients: web, print ads, direct mail, video podcasts and more. Won a couple of awards, too.
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Associate Editorial DirectorHallmark Cards May 2008 - Dec 2010Directed editorial for $160 MM line of party and gift presentation product. Partnered with eight Art Directors, directed teams of writers, lead brainstorms, wrote/edited copy for product, packaging, web site flash features and trade ads. Directed editorial for two new lines of innovation product that secured incremental space in Party City and WalMart. -
Senior Editor/WriterHallmark Cards Jan 2003 - May 2008As Senior Editor/Writer in the New Ventures Group, developed concepts and edited/wrote copy for Hallmark Flowers & Gifts on Hallmark.com. Wrote SEO website content, SEM copy, e-marketing, print ads, direct mail and catalogs. As Senior Writer in the Hallmark "Collaboratory" writing studio, brainstormed new products and business opportunities, wrote for all Hallmark card and gift lines, supported New Business Development. Wrote and edited product editorial that ranked at or near the top in sales for several product categories.
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Creative DirectorHallmark Loyalty Marketing Apr 2001 - Dec 2002Directed and managed the creative department with a staff of 29 creatives and an annual $2.7 MM budget. Restructured department using agency best practices; oversaw creative development and new client pitches; won 11 out of 13 new business pitches; grew agency revenue from $23 MM to $36 MM in 18 months; won the $10.7 MM Nestle Infant Nutrition account with an integrated marketing campaign that cut costs by 21% and increased response rates by 12% in the first year. Staff won Regional ADDY awards and Art Director's Club awards. Clients: State Farm, Wells Fargo, Saks Inc., Nestle Infant Nutrition, Schwan's, Busch Entertainment, Cendant Corp., Huntington Bank, Alltel Wireless.
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Senior Writer/Creative DirectorTracylocke Apr 1992 - Apr 2001As Senior Writer and Creative Director in the Direct group (Tracy-Locke Direct, DDB Direct, TLP Direct), developed creative strategies and direct response campaigns for national clients (American Airlines, Brink's Home Security, FootAction, GTE, KinderCare, PepsiCo, Phillips) in all media (TV, radio, print, direct mail, POP, promotions, collateral). Generated a 55% response and was awarded a Gold Echo Award by the Direct Marketing Association for a Diet Pepsi customer acquisition program. Wrote and produced highly successful direct response TV and radio for Brink's. Twice served as featured speaker for the creative segments of the Direct Marketing Association (DMA) Southwest Roundup in Dallas. As Creative Director at Tracy-Locke Partnership, developed and wrote dozens of successful promotional campaigns for American Airlines. -
Senior WriterMcnay, Inc. 1990 - 1991Concepted and wrote brand advertising for Chefway Oil and Shortening, Fifth Generation Systems, Micrografx, Niscan, and Riceland Rice. Agency named the Southwest's Hotshop of the Year (1991) by AdWeek Magazine.
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Sr. WriterRapp Collins Worldwide 1988 - 1990Concepted and wrote compelling direct response (print, direct mail, collateral) for major national accounts: The Associates, Comprehensive Care Corp., Continental/Eastern Airlines, Hyatt Hotels and Hyatt International, Oblate Missions, SuperShuttle, Thrifty Car Rental.
Mike Mclean Skills
Mike Mclean Education Details
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Advertising -
Diocese Of DallasPastoral Ministry -
Liberal Arts
Frequently Asked Questions about Mike Mclean
What company does Mike Mclean work for?
Mike Mclean works for St. Elizabeth Catholic Church
What is Mike Mclean's role at the current company?
Mike Mclean's current role is Pastoral Associate.
What is Mike Mclean's email address?
Mike Mclean's email address is mm****@****.rr.com
What is Mike Mclean's direct phone number?
Mike Mclean's direct phone number is +171542*****
What schools did Mike Mclean attend?
Mike Mclean attended The University Of Texas At Austin, Diocese Of Dallas, The University Of Dallas.
What skills is Mike Mclean known for?
Mike Mclean has skills like Integrated Marketing, Creative Direction, Copywriting, Brand Development, Direct Marketing, Advertising, Direct Mail, Creative Strategy, Marketing Communications, Online Marketing, Strategy, Public Relations.
Who are Mike Mclean's colleagues?
Mike Mclean's colleagues are Jasmine Oropeza, Denise Crawford, Brian Werth.
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