In the world of high-stakes sales and business strategy, a proven leader stands out by consistently driving transformative results and fostering long-term partnerships. As a top-performing executive, I have been at the forefront of directing revenue growth and securing multi-million dollar deals across diverse sectors, from technology and cloud computing to marketing and SaaS.My career is characterized by an unyielding pursuit of excellence and a strategic approach to enterprise sales, leading to substantial revenue gains and enduring client relationships. I have a strong track record in complex sales cycles, engaging with C-level executives, and conceptualizing go-to-market strategies that expand market presence and create competitive advantages. My background includes founding and leading a consulting firm that excels in digital marketing and sales strategies, with proven success in enhancing brand visibility and driving revenue growth for diverse clients. From spearheading marketing initiatives to mentoring teams and managing strategic partnerships, I bring a wealth of experience and a forward-thinking mindset to every challenge.Let’s connect and explore how my strategic approach and results-driven mindset can contribute to your organization’s success. Feel free to reach out to discuss how we can drive growth and achieve remarkable outcomes together.Enterprise Sales, Business Development, Strategic Partnerships, Customer Relationship Management (CRM), Pipeline Management, Revenue Growth, Product Demonstrations, Business Forecasting, Effective Negotiation, Market Strategy, Territory Management, Go-to-Market Strategy, Global Accounts, Multi-Million Dollar Contracts, Digital Marketing, Business Strategist, Complex Sales Cycles Management, C-Level Engagement, Client Relationship Management, Strategic Thinking, Cross-Functional Collaboration, Mentoring, Coaching, Negotiation, Market Expansion, Competitive Advantage, Data-Driven Insights, Brand Visibility, Event Planning, SaaS, AppExchange, Cloud Computing, Microsoft
Self-Employed
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ConsultantSelf-EmployedCalifornia, United States
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PrincipalMichelle Johnson Consulting Aug 2022 - PresentGreater Seattle AreaI founded and developed my own consulting firm, where I focus on digital marketing, event planning, and sales strategies to boost revenue and strengthen brand presence across various sectors. Building relationships with potential clients and partners has been a core part of my role, ensuring a steady stream of projects and contracts. Here are some of the projects I have worked on:Social Media Marketing Specialist: The Forge www.youtube.com/@theforgebizAt The Forge, I crafted comprehensive digital marketing strategies for films, resulting in a remarkable 20% revenue increase within just one month. My targeted social media campaigns significantly enhanced brand visibility and engagement, leading to measurable improvements in audience interaction and sales growth.Marketing Manager: Windermere Real EstateI directed and executed business strategies and branding efforts across both digital and offline channels. This led to a striking 110% growth in influence and followers across all digital platforms. By leveraging data-driven insights, I optimized marketing campaigns and greatly improved the company’s online presence and market penetration.Chief Experience Officer: Sakura Ridge Farm & LodgeHere, I spearheaded initiatives to enhance guest experiences at our eco-conscious luxury bed and breakfast, working farm, and pear orchard. My efforts resulted in a 60% increase in booking revenue. I transformed and executed high-impact guest service enhancements, establishing Sakura Ridge as a premier destination and driving substantial revenue growth.
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Enterprise Account ExecutiveG2 Apr 2020 - Oct 2021San Francisco Bay AreaIn my role on the sales team, I played a crucial part in engaging and securing large corporate clients for the world’s leading business software marketplace, known for its extensive collection of user reviews and ratings.I took the lead in forging strategic partnerships with key software vendors across Marketing, Sales Operations, HR, and CRM sectors on the G2 platform. This effort enhanced integration and collaboration, driving operational efficiencies and expanding our market reach.Additionally, I developed and executed targeted business strategies to identify and secure new opportunities, surpassing my annual quotas by an impressive 200%. -
General Business Account ExecutiveG2 Dec 2019 - Apr 2020San Francisco, California -
Enterprise Partnerships, Headspace For WorkHeadspace Inc. Mar 2019 - Oct 2019San Francisco Bay AreaI played a key role in cultivating corporate partnerships to boost the company's impact and revenue. By identifying and acquiring new partners, offering strategic recommendations to senior management, and driving continuous improvements in service delivery, I helped elevate the company’s position in the market.One of my significant achievements was strategizing an enterprise go-to-market plan that seamlessly integrated efforts across product marketing, partnerships, legal, and sales teams. This plan focused on enhancing stress management, mental resilience, and emotional intelligence for companies and their employees through the Headspace platform and EQ training programs.I also took on the challenge of negotiating and closing multi-million dollar contracts with major enterprises like Starbucks, Nordstrom, and Intel. These deals set a precedent for future business engagements and significantly impacted our growth trajectory.Over a span of three years, my efforts contributed to over $3 million in recurring revenue. By securing numerous long-term contracts, I bolstered the company's financial performance and established a solid foundation for enduring partnerships and a stronger market presence. -
Enterprise Account Executive, Sales SolutionsLinkedin Mar 2016 - Mar 2019San Francisco Bay AreaDuring this time, I was instrumental in managing and expanding relationships with large, strategic clients to ensure their satisfaction and success with LinkedIn’s products. I took full accountability for identifying new business opportunities, creating detailed account plans to drive revenue growth, and negotiating complex deals to close sales.One of my key achievements was securing new revenue streams within top Enterprise B2B accounts. I successfully closed six-figure contracts with major companies such as Honeywell, Procore, and Intuit, which led to a significant increase in revenue.Additionally, I collaborated with Microsoft business units to plan and implement comprehensive solutions for joint Enterprise customers. This collaboration not only elevated customer satisfaction but also resulted in substantial growth in account engagements. -
Managing Director - Technology DivisionAquent Oct 2015 - Mar 2016San Francisco Bay AreaAt Aquent, I led the development of business strategies that aligned with the goals of a leading global work solutions company, providing strategic advice to the executive team throughout the process.In my role, I supported Fortune 500 global organizations in the Technology sector, including Cloud and Software companies, by working with marketing and creative design consultants. My focus was on ensuring the seamless execution of mission-critical initiatives.I also implemented best practices and industry standards in technology management, which significantly contributed to the growth and competitive positioning of our client organizations. -
Business Development Director – Gartner For Marketing LeadersGartner Oct 2014 - Oct 2015San Francisco Bay AreaHere, I drove growth and expanded Gartner’s market presence by identifying and developing new business opportunities. I took ownership of the full sales cycle, leading conversations and negotiations with key decision-makers throughout the process.I cultivated new business relationships with leading B2C brands, including Chief Marketing Officers (CMOs) from prominent companies like Sephora, Levi Strauss, Albertsons, and Providence Healthcare. This significantly enhanced Gartner's market presence among top-tier clients.Through my efforts, I amplified revenue within my portfolio from $0 to $100,000, demonstrating my strong ability to identify market opportunities and convert prospects into paying clients. -
Mid-Market Account ExecutiveSalesforce.Com Foundation Jul 2011 - Oct 2014San FranciscoSalesforce Foundation Mid-Market Account Executive working with nonprofit organizations to build their social and constituent strategy on the Salesforce Platform. -
Senior Account Manager, Strategic SalesOn24 Dec 2010 - Jun 2011Responsible for expanding relationships across the largest enterprises; including Oracle and Intel. Generating additional $3M in annual re-occurring revenue. -
Senior Global Event MarketingOn24 Sep 2010 - Dec 2010Responsible for annual virtual user conference - from design to execution of content, speakers, and sponsors. -
Partner Marketing Manager, Rich Media Solutions GroupAdobe Systems Feb 2010 - Sep 2010San Francisco Bay AreaResponsible for building a partner program and go-to-market strategy for all of Adobe's streaming partners. -
Director Of EventsEloqua Sep 2008 - Feb 2010San Francisco Bay AreaManaged global sold-out annual user conference from sponsorships, content creation and vendor management. -
Senior Manager Partner MarketingSalesforce.Com Dec 2005 - Aug 2008San Francisco Bay Area- Developed strategic alliances plan to drive licensing and partner revenue. Identified joint GTM segments, created value proposition, and led field engagement process.- Built business development, marketing, and GTM plans with strategic sales and marketing automation partners to accelerate new business opportunities.- Led channel marketing, program execution, and Dreamforce events. - Collaborated with sales teams to support partner engagement, minimize risk, and ensure partners delivered successful CRM and platform projects across North America. -
Account ExecutiveSalesforce.Com Jun 2005 - Dec 2005Transitional role to work my way into other parts of the organization. -
Enterprise Business RepresentativeSalesforce.Com Oct 2004 - Jun 2005Transferred from the east coast to take on opportunities in Silicon Valley and wanted to work for the best - salesforce.com. Took a junior role as an entry point. -
Director Sponsorship SalesZiff Davis Media Oct 2003 - Oct 2004San Francisco Bay Area -
Senior Manager Sponsorship SalesInstitutional Investor May 2003 - Oct 2003Greater New York City Area -
Senior Manager Sponsorship SalesGartner, Inc. Feb 1999 - Jan 2003Stamford, Ct
Michelle Johnson Education Details
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Organizational & Leadership Studies
Frequently Asked Questions about Michelle Johnson
What company does Michelle Johnson work for?
Michelle Johnson works for Self-Employed
What is Michelle Johnson's role at the current company?
Michelle Johnson's current role is Consultant.
What schools did Michelle Johnson attend?
Michelle Johnson attended Saint Mary's College Of California.
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Michelle Johnson
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