Mark Oldfield Email & Phone Number

* Delivering a diverse array of concurrent projects, optimising IT services for COL using Microsoft technology stack* Managing projects from pre-project to BAU transition, employing Waterfall and Agile methodologies, working closely with senior users and suppliers

* Led a team of 20+ Digital Specialists to deliver eComm revenue for Spark’s largest client Asda, supporting and organising the team to work in an environment with fast paced requirements and deliverables* Delivered Mobile Measurement Platform for Asda Rewards loyalty programme, managing end-to-end project implementation from Initiation to day-to-day operation, driving cost efficient user acquisition for Asda* Developed Google Analytics Business Case and supported through to in-life management, creating and co-ordinating use case implementation and documenting benefits realisation of £4m+ revenue in year 1* Resolved service level issues by implementing streamlined reporting, simplified campaign executions and collaborated with client legal teams to deliver Brand Safety approach driving 30% lower Cost per Order

* Collaborated with global clients, global creative agency, along with key local design markets and Publicis GSK local teams to deliver media and creative strategy into markets * Developed global toolkits for two of GSK’s largest brands and deployed across 70+ global markets where activation was delivered locally, oversaw successful implementation via record logs across markets

London, United Kingdom

* Led a multi-disciplined team of 20+ Digital Specialists, responsible for P&L forecasts, resourcing, contracts and commercials - hitting client business stretch targets and delivering double digital YoY client growth* Managed multiple, complex business and stakeholder accounts, responsible for effective multi-market and multi-platform activations via our UK London hub - using RAID log with my direct reports to mitigate risks* Delivered change management on Elsevier, a key global account at risk - implemented new team structure, strategy and day-to-day project process and documentation improvements to deliver 60%+ client NPS* Led an Award-Winning Training programme for a key client, developing SoW, project plan and managing content and delivery of 13 modules with average 150+ attendees across client’s global network* Key clients worked with include Crucial Technology, ESET Cyber Security, Aviva, Natwest

London, United Kingdom

* Implemented a holistic planning approach across clients, combining offline and online media, alongside customer data inputs, to drive business results e.g. 10+% YoY growth for AXA Business in consecutive years* Excellent analytical skills (evaluation and decision making) to provide clear and succinct recommendations, identifying diminishing returns and optimal budget allocation, utilising multiple client and industry data inputs

London, United Kingdom

* Developed SoWs including resource and costings allocations based on client briefs, successfully managing team resources and deliverables using project controls to manage risks, delivering projects on time to budget * Delivered a number of successful website migrations with client’s development teams, working closely to ensure no regression and website changes delivered positive post launch impact on Orders and Revenue* Key clients include Hiscox, BMW, Dell, Diageo, The AA, Iron Mountain, Travelodge, More Than, Open University

* Designing and delivering multiple high-profile projects for Capita nhs.uk contract, taking them from proposal stage into live service using Waterfall methodology* Delivered three SEO technical infrastructure product releases, working closely with BA, UX, Technical Coordinator and Development team, project delivered 4+ million monthly visits to NHS.UK in year 1* Development of Website Analytics infrastructure, led business wide requirements gathering and prioritisation to evolve data collection and reporting, delivering effective MI and enabling data driven UX and content* Implemented Email Service Provider, collaborating with supplier, Editorial and Development team to launch Pregnancy Planner the first of many time-based email programmes