Melissa Owen Email and Phone Number

Educate, inspire and motivate members to lead healthier lives through group exercise classes, including Spinning and high intensity interval training.

Develop and implement marketing strategies to recruit new advisors to the company, including email marketing campaigns, printed marketing materials, website and social media content.Launched social media to firm's financial advisors – developed marketing, communications, training, and rollout plan for advisors to use social media in their businesses via a middleware platform; provide ongoing support to advisors and create pre-approved social media content.Create signage, booth space, and marketing materials for all Voya Financial Advisors conferences.Create and execute marketing strategy for online tools and platforms used by Voya representatives.Collaborate with internal, cross-market functional teams to implement integrated e-marketing communications activities.Present to 100+ attendees at national sales conferences to inform advisors of marketing platforms available.Partner with external agencies/vendors to implement effective creative strategies in support of business, e-marketing and marketing communications activities.

Dedicated marketing resource to National Accounts organization (group life and disability insurance):Partnered with National Accounts leadership team to develop value proposition, key messages, tools and resources for preparation and execution of presentations and finalist meetings.Presentation Builder library – revised online tool’s architecture and technology to be more user-friendly, added feedback mechanism and updated content and design for 300+ presentation slides.Trained and supervised two full-time employees.Completed year-long management program to cultivate and apply leadership skills in the workplace.Creator and managing editor of producer e-newsletter, distributed to 18,000 brokers and consultants, through relationship with award-winning Internet marketing agency and utilizing data from Salesforce.com.

Managing editor of monthly e-newsletter for 10,000 brokers/consultants.Developed content and coordinated distribution of customized communications to broker/consultant, employer and consumer audiences.Created and executed national and regional non-monetary incentive program to increase sales and strengthen sales field-producer relationships.Developed and updated content for producer website on company Intranet and public website using Microsoft FrontPage and HTML coding.Managed overall RFP process for Cigna HealthCare’s product portfolio for new and existing customers, in concert with field sales executives countrywide.Coordinated with multiple departments responsible for completion of proposal response.Successfully designed and executed a program to strengthen relationships with subject matter experts.

Managed overall sales process for all health, specialty health, and ancillary products for new and existing customers in concert with the field sales executives nationwide.Developed strategically-oriented proposal responses, including qualifying and coordinating responses to requests for proposals:Developed, organized and assisted with customer-focused finalist sales presentations.Interpreted and applied underwriting policy and preparation of financial response.Managed multiple departments responsible for ancillary product proposals and information.Coordinated questionnaire responses and maintained the Request Database.